Director, Demand Generation
Storable, Austin, TX, United States
Director of Demand Generation
will own the strategy, execution, and performance of Storable’s demand engine for the self-storage vertical. This role is responsible for driving qualified pipelines, improving funnel performance, and accelerating revenue growth across Storable’s Storage platform.
This leader will operate at both a strategic and operational level by developing scalable demand generation programs while aligning closely with Sales, Product Marketing, and Revenue Operations to ensure marketing efforts translate directly into revenue impact.
The Director will bring a strong growth mindset, deep experience building modern B2B SaaS demand engines, and a forward-looking perspective on the role of AI and data-driven marketing in accelerating customer acquisition and lifecycle engagement. This role will report to GM, Storage and serve as the primary owner of demand generation strategy for Storable’s self-storage solutions.
Key Responsibilities
Demand Generation Strategy & Market Leadership
Own the strategy and performance of Storable’s demand generation engine for the self-storage vertical, driving qualified pipeline and revenue growth
Build targeted demand generation programs tailored to the self-storage operator ecosystem, including independent operators, regional groups, and multi-location businesses
Strengthen Storable’s brand presence and market leadership through integrated campaigns and industry engagement
Maintain a deep understanding of the self-storage landscape, including customer pain points, competitor activity, and emerging market trends
Campaign Execution & Lifecycle Marketing
Develop and execute multi-channel marketing programs across paid media, SEO, lifecycle marketing, digital campaigns, events, and partnerships
Develop lifecycle marketing strategies that support new customer acquisition, product adoption, and cross-sell opportunities across Storable’s platform
Funnel Performance, Analytics & AI Innovation
Improve funnel performance through continuous optimization of website conversion, landing pages, and digital buyer journeys
Leverage marketing analytics and reporting to evaluate campaign performance, improve marketing ROI, and guide strategic decision making
Identify opportunities to apply AI-powered marketing tools and predictive insights to improve campaign targeting, personalization, and demand capture
Cross-Functional GTM Alignment
Partner closely with Sales leadership and Revenue Operations to align marketing initiatives with pipeline targets, sales priorities, and go-to-market strategy
Partner with the Product organization to align product roadmaps with market-facing messaging, translating technical milestones into compelling demand generation narratives
Team Leadership & Industry Presence
Lead and develop a high-performing demand generation team while fostering a culture of experimentation, accountability, and continuous improvement
Own Storable’s strategic presence at trade shows and industry events, driving brand visibility, lead capture, and meaningful engagement with key operators and industry influencers
Required Competencies
8+ years of B2B marketing experience with a strong focus on demand generation, growth marketing, or pipeline development
Proven success driving measurable pipeline growth in SaaS, enterprise technology, or subscription-based businesses
Experience owning marketing-sourced or marketing-influenced pipeline targets and aligning marketing programs with revenue outcomes
Strong expertise in digital demand generation including paid media, SEO, lifecycle marketing, email marketing, and events
Experience implementing AI-powered marketing tools for campaign optimization, personalization, or predictive marketing analytics
Experience partnering closely with Sales and Revenue Operations to optimize funnel performance and pipeline creation
Strong analytical mindset with the ability to translate marketing data into actionable insights and strategic decisions
Experience bridging the gap between product development and market-facing demand programs to ensure roadmap features translate into customer value.
Experience managing and developing high-performing marketing teams
Excellent communication and leadership skills with the ability to influence cross-functional teams and senior stakeholders
Preferred Competencies
Experience marketing to SMB or mid-market operators within vertical SaaS industries
Familiarity with the self-storage, property technology, or operational SaaS sectors
Experience building lifecycle marketing or account-based marketing programs in a growth-stage SaaS company
All applicants must be currently authorized to work in the United States on a full-time basis.
Storable is currently only registered for employment in certain states. To be eligible for employment, you must reside in: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY.
Benefits and Perks
Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
401(k) match after 60 days, 100% vested after 1 year.
Employer contribution to your HSA, plus an HRA to help offset your deductible.
Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.
8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
8 hours of Rest, Relax, Recharge time to care for your mental health.
Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops.
Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
‘Paw’ternity Leave and Pet Bereavement – we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
$50 monthly home data stipend, plus a home office sign-on bonus of $250.
Fertility care support options to help you in your journey towards parenthood.
Access to financial experts to help you make informed decisions and achieve your financial goals.
Direct Student Loan Payment Program, some qualifications and eligibility rules apply.
Pay Range
Potential Pay Range: $160,000 USD - $180,000 USD
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.
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will own the strategy, execution, and performance of Storable’s demand engine for the self-storage vertical. This role is responsible for driving qualified pipelines, improving funnel performance, and accelerating revenue growth across Storable’s Storage platform.
This leader will operate at both a strategic and operational level by developing scalable demand generation programs while aligning closely with Sales, Product Marketing, and Revenue Operations to ensure marketing efforts translate directly into revenue impact.
The Director will bring a strong growth mindset, deep experience building modern B2B SaaS demand engines, and a forward-looking perspective on the role of AI and data-driven marketing in accelerating customer acquisition and lifecycle engagement. This role will report to GM, Storage and serve as the primary owner of demand generation strategy for Storable’s self-storage solutions.
Key Responsibilities
Demand Generation Strategy & Market Leadership
Own the strategy and performance of Storable’s demand generation engine for the self-storage vertical, driving qualified pipeline and revenue growth
Build targeted demand generation programs tailored to the self-storage operator ecosystem, including independent operators, regional groups, and multi-location businesses
Strengthen Storable’s brand presence and market leadership through integrated campaigns and industry engagement
Maintain a deep understanding of the self-storage landscape, including customer pain points, competitor activity, and emerging market trends
Campaign Execution & Lifecycle Marketing
Develop and execute multi-channel marketing programs across paid media, SEO, lifecycle marketing, digital campaigns, events, and partnerships
Develop lifecycle marketing strategies that support new customer acquisition, product adoption, and cross-sell opportunities across Storable’s platform
Funnel Performance, Analytics & AI Innovation
Improve funnel performance through continuous optimization of website conversion, landing pages, and digital buyer journeys
Leverage marketing analytics and reporting to evaluate campaign performance, improve marketing ROI, and guide strategic decision making
Identify opportunities to apply AI-powered marketing tools and predictive insights to improve campaign targeting, personalization, and demand capture
Cross-Functional GTM Alignment
Partner closely with Sales leadership and Revenue Operations to align marketing initiatives with pipeline targets, sales priorities, and go-to-market strategy
Partner with the Product organization to align product roadmaps with market-facing messaging, translating technical milestones into compelling demand generation narratives
Team Leadership & Industry Presence
Lead and develop a high-performing demand generation team while fostering a culture of experimentation, accountability, and continuous improvement
Own Storable’s strategic presence at trade shows and industry events, driving brand visibility, lead capture, and meaningful engagement with key operators and industry influencers
Required Competencies
8+ years of B2B marketing experience with a strong focus on demand generation, growth marketing, or pipeline development
Proven success driving measurable pipeline growth in SaaS, enterprise technology, or subscription-based businesses
Experience owning marketing-sourced or marketing-influenced pipeline targets and aligning marketing programs with revenue outcomes
Strong expertise in digital demand generation including paid media, SEO, lifecycle marketing, email marketing, and events
Experience implementing AI-powered marketing tools for campaign optimization, personalization, or predictive marketing analytics
Experience partnering closely with Sales and Revenue Operations to optimize funnel performance and pipeline creation
Strong analytical mindset with the ability to translate marketing data into actionable insights and strategic decisions
Experience bridging the gap between product development and market-facing demand programs to ensure roadmap features translate into customer value.
Experience managing and developing high-performing marketing teams
Excellent communication and leadership skills with the ability to influence cross-functional teams and senior stakeholders
Preferred Competencies
Experience marketing to SMB or mid-market operators within vertical SaaS industries
Familiarity with the self-storage, property technology, or operational SaaS sectors
Experience building lifecycle marketing or account-based marketing programs in a growth-stage SaaS company
All applicants must be currently authorized to work in the United States on a full-time basis.
Storable is currently only registered for employment in certain states. To be eligible for employment, you must reside in: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY.
Benefits and Perks
Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
401(k) match after 60 days, 100% vested after 1 year.
Employer contribution to your HSA, plus an HRA to help offset your deductible.
Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.
8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
8 hours of Rest, Relax, Recharge time to care for your mental health.
Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops.
Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
‘Paw’ternity Leave and Pet Bereavement – we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
$50 monthly home data stipend, plus a home office sign-on bonus of $250.
Fertility care support options to help you in your journey towards parenthood.
Access to financial experts to help you make informed decisions and achieve your financial goals.
Direct Student Loan Payment Program, some qualifications and eligibility rules apply.
Pay Range
Potential Pay Range: $160,000 USD - $180,000 USD
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.
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