Consumer Insights Manager
Marquee Brands, New York, NY, United States
Consumer Insights Manager - Hybrid (New York)
Marquee Brands is seeking a Consumer Insights Manager to lead consumer research and analytics across our brand portfolio.
This role is ideal for someone with strong research and analytical capabilities who thrives in a fast-paced, collaborative environment. The position will work closely with brand leaders and senior executives to generate insights that deepen our understanding of consumers, identify market opportunities, and inform brand growth strategies across Marquee's portfolio.
Marquee Brands owns and manages a portfolio of global brands across consumer products and channels across Home & Culinary, Luxury, Fashion, and Sports & Active. Marquee's team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing, and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth, all while continuing to be true to their founding message and origin.
Key Responsibilities
Consumer Research
Support the design and execution of both quantitative and qualitative research studies
Lead survey development, data analysis, and reporting for consumer research initiatives.
Analyze consumer attitudes, brand perception, and purchasing behaviors to uncover actionable insights
Synthesize research findings into clear, compelling presentations for internal stakeholders
Gain exposure to a broad range of consumer brands and product categories, helping shape brand strategy across multiple business lines
Insights and Analysis
Develop consumer profiles and category insights to support portfolio brand growth
Monitor cultural and consumer trends relevant to Marquee's brands and identify emerging opportunities
Opportunity to shape insights that influence business development, marketing strategies, and overall brand growth
Brand and Market Analysis
Conduct competitive analysis and category research to assess market dynamics and identify whitespace opportunities
Support brand strategy projects by integrating consumer, market, and competitive insights
Help identify opportunities for new products, partnerships, and licensing deals across the portfolio
Evaluate brand performance and market positioning to inform strategic decision-making
Work with senior leadership on brand strategy initiatives and insight-driven recommendations
Research Operations
Collaborate with external research vendors and data providers to support study execution and manage deliverables
Manage survey fielding, timeliness, and research logistics to ensure smooth project operations
Organize insights and research outputs into internal knowledge resources
Help streamline research processes and identify opportunities to improve efficiency and data quality
Qualifications:
3-5 years of experience in consumer insights, market research, strategy, or analytics
Experience working with survey data or consumer research
Strong analytical problem-solving skills
Ability to translate data into clear insights and recommendations
Strong Excel and PowerPoint skills
Excellent communication and presentation abilities
Agency experience (consumer insights or market research)
Experience with survey tools such as Qualtrics, Forsta, or SurveyMonkey
Experience with design tools such as Canva for insights storytelling
Exposure to consumer brands, retail, or fashion/home categories
Marquee Brands Benefits and Perks
You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial, and fun
Competitive salary and bonus structure
401k match
Healthcare Benefits including dental and vision
Flexible spending account (FSA) or health savings account (HSA)
Short-term and long-term disability
Parental leave
Life insurance
Pet insurance
Paid vacation
Action days two (2) fully paid "Marquee in Action" days each calendar year to dedicate your time to a charity or cause of your choice
11 Paid Holidays: In addition to paid vacation.
Salary: $100,000 - $130,000 + target bonus
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Marquee Brands is seeking a Consumer Insights Manager to lead consumer research and analytics across our brand portfolio.
This role is ideal for someone with strong research and analytical capabilities who thrives in a fast-paced, collaborative environment. The position will work closely with brand leaders and senior executives to generate insights that deepen our understanding of consumers, identify market opportunities, and inform brand growth strategies across Marquee's portfolio.
Marquee Brands owns and manages a portfolio of global brands across consumer products and channels across Home & Culinary, Luxury, Fashion, and Sports & Active. Marquee's team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing, and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth, all while continuing to be true to their founding message and origin.
Key Responsibilities
Consumer Research
Support the design and execution of both quantitative and qualitative research studies
Lead survey development, data analysis, and reporting for consumer research initiatives.
Analyze consumer attitudes, brand perception, and purchasing behaviors to uncover actionable insights
Synthesize research findings into clear, compelling presentations for internal stakeholders
Gain exposure to a broad range of consumer brands and product categories, helping shape brand strategy across multiple business lines
Insights and Analysis
Develop consumer profiles and category insights to support portfolio brand growth
Monitor cultural and consumer trends relevant to Marquee's brands and identify emerging opportunities
Opportunity to shape insights that influence business development, marketing strategies, and overall brand growth
Brand and Market Analysis
Conduct competitive analysis and category research to assess market dynamics and identify whitespace opportunities
Support brand strategy projects by integrating consumer, market, and competitive insights
Help identify opportunities for new products, partnerships, and licensing deals across the portfolio
Evaluate brand performance and market positioning to inform strategic decision-making
Work with senior leadership on brand strategy initiatives and insight-driven recommendations
Research Operations
Collaborate with external research vendors and data providers to support study execution and manage deliverables
Manage survey fielding, timeliness, and research logistics to ensure smooth project operations
Organize insights and research outputs into internal knowledge resources
Help streamline research processes and identify opportunities to improve efficiency and data quality
Qualifications:
3-5 years of experience in consumer insights, market research, strategy, or analytics
Experience working with survey data or consumer research
Strong analytical problem-solving skills
Ability to translate data into clear insights and recommendations
Strong Excel and PowerPoint skills
Excellent communication and presentation abilities
Agency experience (consumer insights or market research)
Experience with survey tools such as Qualtrics, Forsta, or SurveyMonkey
Experience with design tools such as Canva for insights storytelling
Exposure to consumer brands, retail, or fashion/home categories
Marquee Brands Benefits and Perks
You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial, and fun
Competitive salary and bonus structure
401k match
Healthcare Benefits including dental and vision
Flexible spending account (FSA) or health savings account (HSA)
Short-term and long-term disability
Parental leave
Life insurance
Pet insurance
Paid vacation
Action days two (2) fully paid "Marquee in Action" days each calendar year to dedicate your time to a charity or cause of your choice
11 Paid Holidays: In addition to paid vacation.
Salary: $100,000 - $130,000 + target bonus
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.