Associate Director, Marketing - Ophthalmics, Princeton NJ - Hybrid
Sun Pharmaceutical Industries, Inc., Princeton, NJ, United States
Associate Director, Marketing - Ophthalmics, Princeton NJ - Hybrid
Date: Apr 23, 2026
Location: Princeton, NJ
Company: Sun Pharmaceutical Industries, Inc (USA)
Sun Pharma is a leading global pharmaceutical company, providing high‑quality medicines trusted by healthcare professionals and patients.
Job Summary
The Associate Director of Marketing for Ophthalmics will serve as the Cequa Brand Lead, responsible for leading key marketing activities for a strategic and highly important brand within the Sun Pharma portfolio. The role requires a highly motivated individual who can work effectively in a dynamic environment with a high degree of flexibility and creative problem‑solving skills. The position reports to the Senior Director of Marketing for Ophthalmology and collaborates closely with cross‑functional teams including Field Sales, Sales Training, Patient Services, Market Access, Medical Affairs, Legal and Regulatory, and others.
Responsibilities
Lead the annual brand planning process for Cequa across both ECP and patient, ensuring strategies are synergistic to drive growth and achieve goals
Develop and execute all promotional materials for Cequa, including core visual aid, website, flash cards, emails, banner ads, journal ads and disease education brochures
Identify opportunities to evolve brand messaging based on new data, key market research insights and competitive learnings
Develop and execute the Peer‑to‑Peer/Speaker Program Plan, including development of the core speaker deck, planning and execution of all logistics for speaker training events, and management of contracts
Lead the development of all brand content and promotional materials for congress meetings
Provide input into the planning and development of content for Advisory Board Meetings and develop relationships with KOLs to seek input as needed
Identify actionable insights from market research, advisory board meetings and competitive intelligence to inform brand messaging, communications and strategy
Continuously monitor results and adjust plans as needed to achieve goals
Provide oversight and management of agency partners and implementation of all required documents – Creative Brief, MSA, SOW, POs
Collaborate extensively with Sales, Medical, Commercial Training, Market Access, MI&A, Commercial Operations, Sales Operations, Finance and other cross‑functional partners to achieve key business goals (revenue, market share, and budget targets)
Lead strategy, development and implementation of patient access platforms (PhilRx), including development of business rules, processes, internal and external communications
Lead consumer and ECP and consumer digital marketing and social media plans, including agency management
Develop and execute ECP and Consumer media plans on time and within budget
Manage content and development of ECP and consumer websites, including the OCE platform
Lead the Field Input Team and act as liaison between brand and sales force representatives
Manage Public Relations programs and events to amplify brand messaging
Manage Tele‑Health initiatives to expand awareness and choice for Cequa
Develop and manage a virtual representative team to address key targets
Identify and develop relationships and programs with optometric organizations looking to expand into dry eye treatment
Mentor and support junior team members in their education and development
Manage assigned budget to ensure maximum ROI for investments and assure budgets are not exceeded
Understand the landscape for the Ophthalmic Dry Eye market and lead competitive intelligence of new and emerging products
Education & Qualifications
Bachelor's degree required
5+ years of pharmaceutical/biotech commercial experience
Ophthalmology experience preferred but not required
Strong interpersonal skills and highly adept in both written and verbal communication
Solid understanding of core marketing principles and brand management
Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
Ability to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
Cross‑functional experience, including Sales, Strategic Plan development, In‑line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market Access, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development, and objection handling
Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulatory Review Committee process
Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
Scientific/medical aptitude with the ability to communicate complex scientific concepts in a simple understandable manner
Detail‑oriented self‑starter capable of owning initiatives from beginning to end
High level of personal and professional integrity with strong work ethic
Collaborative, team‑work orientation
Product launch and Sales experience a plus
Ability to travel 20‑30%
The base compensation for this position ranges from $164,500 to $201,000, with actual base compensation depending on location and experience. The position is part of the Annual Performance Bonus Plan. Eligible employees receive benefits including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and an employee assistance program. Paid time off benefits include vacation and sick time.
Employees are hired on an at‑will basis and the company reserves the right to modify base salary or other compensation at any time based on performance or market factors.
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, citizenship, ancestry, sex, age, marital status, physical or mental disability, sexual orientation, veteran status, or any other basis prohibited by law.
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Date: Apr 23, 2026
Location: Princeton, NJ
Company: Sun Pharmaceutical Industries, Inc (USA)
Sun Pharma is a leading global pharmaceutical company, providing high‑quality medicines trusted by healthcare professionals and patients.
Job Summary
The Associate Director of Marketing for Ophthalmics will serve as the Cequa Brand Lead, responsible for leading key marketing activities for a strategic and highly important brand within the Sun Pharma portfolio. The role requires a highly motivated individual who can work effectively in a dynamic environment with a high degree of flexibility and creative problem‑solving skills. The position reports to the Senior Director of Marketing for Ophthalmology and collaborates closely with cross‑functional teams including Field Sales, Sales Training, Patient Services, Market Access, Medical Affairs, Legal and Regulatory, and others.
Responsibilities
Lead the annual brand planning process for Cequa across both ECP and patient, ensuring strategies are synergistic to drive growth and achieve goals
Develop and execute all promotional materials for Cequa, including core visual aid, website, flash cards, emails, banner ads, journal ads and disease education brochures
Identify opportunities to evolve brand messaging based on new data, key market research insights and competitive learnings
Develop and execute the Peer‑to‑Peer/Speaker Program Plan, including development of the core speaker deck, planning and execution of all logistics for speaker training events, and management of contracts
Lead the development of all brand content and promotional materials for congress meetings
Provide input into the planning and development of content for Advisory Board Meetings and develop relationships with KOLs to seek input as needed
Identify actionable insights from market research, advisory board meetings and competitive intelligence to inform brand messaging, communications and strategy
Continuously monitor results and adjust plans as needed to achieve goals
Provide oversight and management of agency partners and implementation of all required documents – Creative Brief, MSA, SOW, POs
Collaborate extensively with Sales, Medical, Commercial Training, Market Access, MI&A, Commercial Operations, Sales Operations, Finance and other cross‑functional partners to achieve key business goals (revenue, market share, and budget targets)
Lead strategy, development and implementation of patient access platforms (PhilRx), including development of business rules, processes, internal and external communications
Lead consumer and ECP and consumer digital marketing and social media plans, including agency management
Develop and execute ECP and Consumer media plans on time and within budget
Manage content and development of ECP and consumer websites, including the OCE platform
Lead the Field Input Team and act as liaison between brand and sales force representatives
Manage Public Relations programs and events to amplify brand messaging
Manage Tele‑Health initiatives to expand awareness and choice for Cequa
Develop and manage a virtual representative team to address key targets
Identify and develop relationships and programs with optometric organizations looking to expand into dry eye treatment
Mentor and support junior team members in their education and development
Manage assigned budget to ensure maximum ROI for investments and assure budgets are not exceeded
Understand the landscape for the Ophthalmic Dry Eye market and lead competitive intelligence of new and emerging products
Education & Qualifications
Bachelor's degree required
5+ years of pharmaceutical/biotech commercial experience
Ophthalmology experience preferred but not required
Strong interpersonal skills and highly adept in both written and verbal communication
Solid understanding of core marketing principles and brand management
Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
Ability to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
Cross‑functional experience, including Sales, Strategic Plan development, In‑line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market Access, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development, and objection handling
Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulatory Review Committee process
Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
Scientific/medical aptitude with the ability to communicate complex scientific concepts in a simple understandable manner
Detail‑oriented self‑starter capable of owning initiatives from beginning to end
High level of personal and professional integrity with strong work ethic
Collaborative, team‑work orientation
Product launch and Sales experience a plus
Ability to travel 20‑30%
The base compensation for this position ranges from $164,500 to $201,000, with actual base compensation depending on location and experience. The position is part of the Annual Performance Bonus Plan. Eligible employees receive benefits including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and an employee assistance program. Paid time off benefits include vacation and sick time.
Employees are hired on an at‑will basis and the company reserves the right to modify base salary or other compensation at any time based on performance or market factors.
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, citizenship, ancestry, sex, age, marital status, physical or mental disability, sexual orientation, veteran status, or any other basis prohibited by law.
#J-18808-Ljbffr