Senior Web Analytics Specialist
EPAM Systems Inc, Atlanta, GA, United States
EPAM is looking for a
Senior Web Analytics Specialist
to serve as the connective tissue between marketing strategy and technical data infrastructure. This is a hands-on, high-impact role for someone who understands both the business questions marketers are asking and the technical architecture required to answer them accurately and at scale.
You'll own the analytics tracking framework, drive governance across platforms, and ensure the data flowing through Adobe Analytics, AEP, and CJA is clean, trusted, and actionable.
If you've spent your career building the kind of measurement foundations that teams actually rely on - and you're energized by both the strategy and the implementation - this role is built for you.
Req.#1001617621
Responsibilities
Serve as the primary point of contact for marketing web analytics requirements across all digital channels
Partner with stakeholders to gather, prioritize, and translate business requirements into measurement strategies, tracking specifications, and data collection frameworks
Design, implement, and govern scalable web data layers, tagging architectures, and analytics tracking solutions across web platforms
Lead and support the migration from Adobe Analytics to Customer Journey Analytics (CJA) and drive broader AEP adoption
Collaborate with content, data strategy, and data engineering teams to support downstream integrations and analytics pipelines
Partner with front-end and back-end developers, technical leads, and product teams to implement, validate, and troubleshoot analytics tracking
Ensure data quality, consistency, and governance standards are maintained across all analytics platforms
Design and maintain cross-channel measurement strategies spanning web, marketing automation, and digital platforms
Apply knowledge of privacy regulations and consent management frameworks - including GDPR and CCPA - to ensure compliant data collection practices
Participate actively in Agile/SAFe ceremonies including sprint planning, backlog grooming, and technical reviews
Produce clear documentation, reporting, and stakeholder-ready insights that support strategic business decisions
Requirements
7+ years of experience in digital or web analytics, with a strong focus on marketing data frameworks and implementation
Deep hands-on expertise with Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP)
Proven experience designing and managing web data layers, tag management systems, and event-based tracking frameworks
Strong background in data schema modeling, data analysis, and supplementing or scaling marketing analytics frameworks
Solid proficiency in JavaScript, HTML, and modern web development practices, with experience using analytics debugging and browser developer tools
Experience with Adobe Experience Platform Web SDK and cross-channel measurement strategies
Familiarity with server-side tracking and hybrid tagging architectures
Working knowledge of privacy regulations and consent management (GDPR, CCPA) and their practical impact on tracking implementation
Background in data governance, taxonomy development, and analytics standards
Experience in B2B digital environments and Agile/SAFe delivery models
Excellent communication and stakeholder management skills - you can translate technical complexity into clear business language and back again
We offer
Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
Paid Holidays - nine (9) total per year
Legal Plan and Identity Theft Protection
Accident Insurance
Employee Discounts
Pet Insurance
Employee Stock Purchase Program
If otherwise eligible, participation in the discretionary annual bonus program
If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
This Remote Position Cannot be Performed in New York City.
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $90,000 - $160,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance's key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)
EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.
At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.
Senior Web Analytics Specialist
to serve as the connective tissue between marketing strategy and technical data infrastructure. This is a hands-on, high-impact role for someone who understands both the business questions marketers are asking and the technical architecture required to answer them accurately and at scale.
You'll own the analytics tracking framework, drive governance across platforms, and ensure the data flowing through Adobe Analytics, AEP, and CJA is clean, trusted, and actionable.
If you've spent your career building the kind of measurement foundations that teams actually rely on - and you're energized by both the strategy and the implementation - this role is built for you.
Req.#1001617621
Responsibilities
Serve as the primary point of contact for marketing web analytics requirements across all digital channels
Partner with stakeholders to gather, prioritize, and translate business requirements into measurement strategies, tracking specifications, and data collection frameworks
Design, implement, and govern scalable web data layers, tagging architectures, and analytics tracking solutions across web platforms
Lead and support the migration from Adobe Analytics to Customer Journey Analytics (CJA) and drive broader AEP adoption
Collaborate with content, data strategy, and data engineering teams to support downstream integrations and analytics pipelines
Partner with front-end and back-end developers, technical leads, and product teams to implement, validate, and troubleshoot analytics tracking
Ensure data quality, consistency, and governance standards are maintained across all analytics platforms
Design and maintain cross-channel measurement strategies spanning web, marketing automation, and digital platforms
Apply knowledge of privacy regulations and consent management frameworks - including GDPR and CCPA - to ensure compliant data collection practices
Participate actively in Agile/SAFe ceremonies including sprint planning, backlog grooming, and technical reviews
Produce clear documentation, reporting, and stakeholder-ready insights that support strategic business decisions
Requirements
7+ years of experience in digital or web analytics, with a strong focus on marketing data frameworks and implementation
Deep hands-on expertise with Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP)
Proven experience designing and managing web data layers, tag management systems, and event-based tracking frameworks
Strong background in data schema modeling, data analysis, and supplementing or scaling marketing analytics frameworks
Solid proficiency in JavaScript, HTML, and modern web development practices, with experience using analytics debugging and browser developer tools
Experience with Adobe Experience Platform Web SDK and cross-channel measurement strategies
Familiarity with server-side tracking and hybrid tagging architectures
Working knowledge of privacy regulations and consent management (GDPR, CCPA) and their practical impact on tracking implementation
Background in data governance, taxonomy development, and analytics standards
Experience in B2B digital environments and Agile/SAFe delivery models
Excellent communication and stakeholder management skills - you can translate technical complexity into clear business language and back again
We offer
Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
Paid Holidays - nine (9) total per year
Legal Plan and Identity Theft Protection
Accident Insurance
Employee Discounts
Pet Insurance
Employee Stock Purchase Program
If otherwise eligible, participation in the discretionary annual bonus program
If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
This Remote Position Cannot be Performed in New York City.
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $90,000 - $160,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance's key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)
EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.
At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.