ECOMMERCE SPECIALIST 5/5
Allsport Group, Sauk Trail Beach, WI, United States
About the Role
As the Dakine Ecommerce Specialist you manage and optimise Dakine.com, overseeing website performance, product listings, promotional calendar, digital marketing campaigns, and customer experience to drive revenue growth across Western Europe in multiple languages and currencies.
Online Store Management
Manage day‑to‑day operations of the e‑commerce website (based on Shopify Plus)
Ensure product listings are accurate, up‑to‑date, and optimised
Monitor website functionality, UX, and performance
Upload and maintain product information (descriptions, images, pricing)
Brief content creation to the Dakine design team when needed (specific banners, product shooting)
Optimise product pages for conversion (SEO, content, visuals)
Plan and execute online merchandising strategies
Digital Marketing
Manage traffic acquisition by implementing a holistic funnel approach (SEA, Paid Media, CRM, SMA)
Plan and execute promotional marketing calendar across channels (email, paid ads, SEO, social)
Collaborate with Dakine marketing manager to integrate key launches and content
Analytics & Reporting
Track KPIs such as conversion rate, AOV, traffic, and revenue
Provide insights and recommendations for growth
Work closely with customer service to monitor customer feedback and resolve issues impacting sales
Ensure a smooth user experience on the website
Build a 12‑month forecast together with the Brand Director
Manage product availability and assortment based on sales
KPI
Traffic growth / Online revenue growth / Conversion rate / Average order value (AOV) / Customer retention rate / Consumer acquisition
Passion
Speak the language of the consumer
Have a passion for sport in general and action sports in particular
Passionate about Direct to Consumers business
People
Take pride in being part of a team where everyone contributes to the team success
Service‑oriented
Think action and solution‑oriented
Proactive and take responsibilities
Diversity
Think out‑of‑the‑box, you question yourself but also others to get better together
Requirements
Bachelor/Master communication
Experience with Shopify Plus
Sales mindset with a proven digital commerce experience (planning and executing promotional campaigns)
Capacity to plan and execute marketing campaigns and knowledge of CRM/email tools
Strong planning and reporting skills
Affinity with Action Sports and Sports in general
A market‑competitive salary package
Company laptop
Flexible working hours, including the possibility to work from home
Bicycle & car leasing options via a salary exchange scheme
You will join a professional environment where you can work independently, while always being supported by a strong internal team
#J-18808-Ljbffr
As the Dakine Ecommerce Specialist you manage and optimise Dakine.com, overseeing website performance, product listings, promotional calendar, digital marketing campaigns, and customer experience to drive revenue growth across Western Europe in multiple languages and currencies.
Online Store Management
Manage day‑to‑day operations of the e‑commerce website (based on Shopify Plus)
Ensure product listings are accurate, up‑to‑date, and optimised
Monitor website functionality, UX, and performance
Upload and maintain product information (descriptions, images, pricing)
Brief content creation to the Dakine design team when needed (specific banners, product shooting)
Optimise product pages for conversion (SEO, content, visuals)
Plan and execute online merchandising strategies
Digital Marketing
Manage traffic acquisition by implementing a holistic funnel approach (SEA, Paid Media, CRM, SMA)
Plan and execute promotional marketing calendar across channels (email, paid ads, SEO, social)
Collaborate with Dakine marketing manager to integrate key launches and content
Analytics & Reporting
Track KPIs such as conversion rate, AOV, traffic, and revenue
Provide insights and recommendations for growth
Work closely with customer service to monitor customer feedback and resolve issues impacting sales
Ensure a smooth user experience on the website
Build a 12‑month forecast together with the Brand Director
Manage product availability and assortment based on sales
KPI
Traffic growth / Online revenue growth / Conversion rate / Average order value (AOV) / Customer retention rate / Consumer acquisition
Passion
Speak the language of the consumer
Have a passion for sport in general and action sports in particular
Passionate about Direct to Consumers business
People
Take pride in being part of a team where everyone contributes to the team success
Service‑oriented
Think action and solution‑oriented
Proactive and take responsibilities
Diversity
Think out‑of‑the‑box, you question yourself but also others to get better together
Requirements
Bachelor/Master communication
Experience with Shopify Plus
Sales mindset with a proven digital commerce experience (planning and executing promotional campaigns)
Capacity to plan and execute marketing campaigns and knowledge of CRM/email tools
Strong planning and reporting skills
Affinity with Action Sports and Sports in general
A market‑competitive salary package
Company laptop
Flexible working hours, including the possibility to work from home
Bicycle & car leasing options via a salary exchange scheme
You will join a professional environment where you can work independently, while always being supported by a strong internal team
#J-18808-Ljbffr