Product Manager – Cardio
Johnson Fitness, Hoffman Corners, WI, United States
Position Overview
Reporting to the Sr. Product Manager, the Product Manager is responsible for the product lifecycle, from ideation to market launch and beyond, ensuring it aligns with business goals and customer needs. The duties will include defining the product vision, strategy, and roadmap; supporting cardio product development; collaborating with cross‑functional teams; prioritizing features to meet market demands; and providing marketing/sales support. This is a non‑supervisory position.
Responsibilities
Market Research
Develop a network of knowledgeable dealers and/or experts to help provide product design input
Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators
Work regularly with service technicians and QA teams to gather product in‑field issues
Organize and participate in focus groups
Attend at least three fitness and non‑fitness industry trade shows regularly
Prepare and share detailed competitive reviews post‑trade shows
Maintain up‑to‑date competitive analysis for cardio product categories
Innovation
Identify future opportunities two to three years in advance
Identify product concepts consistent with strategic goals for R&D exploration and development
Plan and execute new exercise platform and key technology projects
Product Development Support
Work with the Senior Product Manager, the Director of Product, and management to develop Vision cardio strategy
Work with the product team at HQ, Taiwan, closely to develop advanced projects before an NPD kicks off
Lead NPD or KT teams through our development process, ensuring on‑time project launches and schedule management
Supporting VAVE initiatives to drive enhanced user experience and support corporate profit goals
Provide directions for and assist designers in selecting the best product industrial design (ID)
Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics
Develop comprehensive product briefs and new product proposals
Participant product lifecycle review that provides insight of a product improvement or a new project initiative
Consistently seeking field and key stakeholder feedback on product designs throughout the development process
Marketing/Sales Support
Develop cardio product marketing story, including features/benefits/ultimate benefits
Train sales team and dealers on why Vision products are the best in class
Collaborate with sales to develop customer‑centric solutions
Marginal Job Functions
Other projects as assigned
Requirements
Education
4‑year degree in Business, Marketing, Engineering, Exercise Physiology, or Kinesiology undergrad required
Experience
5+ years of product management experience in fitness or a similar commercial industry required
3+ years of product, sales, or service experience in the fitness industry preferred
International experience, particularly with Asian manufacturing, preferred
Understanding of mechanical and electronic systems used in cardio equipment
Other Requirements
Proficiency in Excel, Word, and PowerPoint required
Project management experience required
Domestic, local, and frequent international travel will be required. Total travel is approximately 30% of the time.
Understanding of basic biomechanics
Benefits
We offer an excellent compensation package and team‑oriented work environment with growth opportunities. Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
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Reporting to the Sr. Product Manager, the Product Manager is responsible for the product lifecycle, from ideation to market launch and beyond, ensuring it aligns with business goals and customer needs. The duties will include defining the product vision, strategy, and roadmap; supporting cardio product development; collaborating with cross‑functional teams; prioritizing features to meet market demands; and providing marketing/sales support. This is a non‑supervisory position.
Responsibilities
Market Research
Develop a network of knowledgeable dealers and/or experts to help provide product design input
Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators
Work regularly with service technicians and QA teams to gather product in‑field issues
Organize and participate in focus groups
Attend at least three fitness and non‑fitness industry trade shows regularly
Prepare and share detailed competitive reviews post‑trade shows
Maintain up‑to‑date competitive analysis for cardio product categories
Innovation
Identify future opportunities two to three years in advance
Identify product concepts consistent with strategic goals for R&D exploration and development
Plan and execute new exercise platform and key technology projects
Product Development Support
Work with the Senior Product Manager, the Director of Product, and management to develop Vision cardio strategy
Work with the product team at HQ, Taiwan, closely to develop advanced projects before an NPD kicks off
Lead NPD or KT teams through our development process, ensuring on‑time project launches and schedule management
Supporting VAVE initiatives to drive enhanced user experience and support corporate profit goals
Provide directions for and assist designers in selecting the best product industrial design (ID)
Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics
Develop comprehensive product briefs and new product proposals
Participant product lifecycle review that provides insight of a product improvement or a new project initiative
Consistently seeking field and key stakeholder feedback on product designs throughout the development process
Marketing/Sales Support
Develop cardio product marketing story, including features/benefits/ultimate benefits
Train sales team and dealers on why Vision products are the best in class
Collaborate with sales to develop customer‑centric solutions
Marginal Job Functions
Other projects as assigned
Requirements
Education
4‑year degree in Business, Marketing, Engineering, Exercise Physiology, or Kinesiology undergrad required
Experience
5+ years of product management experience in fitness or a similar commercial industry required
3+ years of product, sales, or service experience in the fitness industry preferred
International experience, particularly with Asian manufacturing, preferred
Understanding of mechanical and electronic systems used in cardio equipment
Other Requirements
Proficiency in Excel, Word, and PowerPoint required
Project management experience required
Domestic, local, and frequent international travel will be required. Total travel is approximately 30% of the time.
Understanding of basic biomechanics
Benefits
We offer an excellent compensation package and team‑oriented work environment with growth opportunities. Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
#J-18808-Ljbffr