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Ecommerce Manager

Motion Recruitment, Phoenix, AZ, United States


***This is a hybrid role in Phoenix, AZ***

Job Purpose
Your primary goal as our Manager - eCommerce Analytics will be to manage, monitor and report on our online consumer experience to identify actionable insights for revenue, improved customer experience and guest engagement. Your expertise in synthesizing data across multiple data sources, including Adobe Analytics, DataLake and CDP and making keyrecommendations based on your insight will ensure your success. Coupled with your superior data analytics skills, we look for you to consistently push the envelope and let your proactive curiosity improve our eCommerce revenue. On a daily basis, you will work with large data sets, pulling performance numbers and identifying variance to expectations. We will rely heavily upon your honedattention to detail and data intuition to self-correct as well as govern the data.

Responsibilities
Analytics

Produce and report on insights to drive revenue through bestwestern.com and our other guest facing revenue channels

Formulate hypotheses that can be tested, measured, and reported on to a larger audience

Support business initiatives by identifying key trends in data that can drive growth for the business

Validate data integrity in all analyses performed

Support department-wide ROI reporting and analyses when needed

Present insights to members of the Best Western leadership team

Trains, manages, and mentors direct supports as other peer analysts across multiple teams

Qualifications

5+ years of experience in a data analytical role with a focus on eCommerce

Minimum 6 to 8 years related experience, including supervisory or management experience

Ability to transform complex facts, figures, and numbers into plain English that can be easily understood

Keen attention to detail, financial responsibility, and strong organizational skills

Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner

Experience implementing and maintaining analytics tagging solutions, including setting and validating tags and configuring website data layers to ensure accurate and reliable data collection.

Experience managing and enhancing a Customer Data Platform (CDP), including partnering with engineering and marketing teams to improve data quality, identity resolution, audience activation, and downstream use cases.

Excellent communication skills

Hospitality experience a plus

BS / BA Degree in mathematics, computer science, or statistics preferred

Experience with Adobe Analytics / Customer Journey Analytics and SQL

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