Head of Audiences and Programmatic
Proxima, New York, NY, United States
Proxima is the data and AI platform powering the next generation of ecommerce growth. Built on the industry’s largest 1st party ecommerce network — 100M+ consumer profiles, 500M+ ecom transactions, and $60B+ in transaction volume across 2,200+ brands — Proxima enables brands to reach, understand, and convert customers with precision and performance.
Our data is deterministic (real names, emails, and addresses from actual orders, not inferred from sessions), granular (full SKU-level receipt data), and point-in-time (timestamped history that enables recency scoring and ML without look-ahead bias). Headquartered in New York, we’re a team of operators, builders, and ecommerce veterans solving the hardest problems in modern customer acquisition.
About the Role
We’re looking for a Head of Audiences and Programmatic to join Proxima at the inception of a new programmatic offering. This is a career‑defining "0 to 1" player/coach role — you’ll step in to build the GTM strategy from the ground up, own quota‑carrying revenue targets, and lay the foundation for the team that scales behind you.
You’ll operate as the consultative expert on audience strategy for Fortune 500 brands, partner closely with the demand‑side ecosystem, and translate emerging trends in identity, cookieless targeting, and clean rooms into narratives that resonate with sophisticated buyers.
What You’ll Own
Revenue & Quota:
Own and exceed quota‑carrying targets focused on audience data and targeting segments for Fortune 500 companies
Platform Partnerships:
Partner closely with demand‑side teams at The Trade Desk, LiveRamp, and StackAdapt to co‑sell solutions and drive joint pipeline
Strategic Influence:
Serve as a consultative expert on audience strategy, helping clients design targeting approaches across DSP platforms
Market Intelligence:
Track industry trends in identity resolution, cookieless targeting, and data clean rooms — and translate them into client‑relevant narratives
GTM Foundation:
Build the playbook, positioning, and early team structure for Proxima’s audience sales motion as we scale
Qualifications
7+ years of quota‑carrying sales experience in digital advertising, specifically in audience data or identity solutions
Years on the sell‑side at a leading data company — Acxiom, Experian, Epsilon, LiveRamp, or similar
Deep, hands‑on fluency with The Trade Desk (DSP workflows, deal IDs), LiveRamp (RampID, Connect), and StackAdapt, among other leading platforms
An existing book of relationships with brand‑side media and data buyers at Fortune 1000 companies
A builder’s mindset — comfort operating without a pre‑built playbook and energized by shaping what comes next
Nice to Have
Prior experience launching or scaling a new programmatic or data product from zero
Fluency across the broader DSP landscape (DV360, Amazon DSP, Yahoo DSP)
Experience working within or alongside data clean room environments (LiveRamp Clean Room, AWS Clean Rooms, Habu)
Existing relationships across holding company agency trading desks
Why Proxima
Work on one of the most differentiated data assets in consumer tech
High ownership and accountability — drive projects end‑to‑end and make decisions that actually matter
Lean team where your contributions are visible and your voice carries weight
Highly cross‑functional — work closely with product, data, growth, and leadership
Hybrid setup in our NYC office with a collaborative in‑person culture, plus quarterly team events in and out of the office
Benefits & Perks
Competitive base salary and meaningful equity
Comprehensive medical, dental, and vision coverage
HSA and FSA options
401(k)
12 weeks of fully paid parental leave
Unlimited PTO
Summer Fridays from July 4th through Labor Day
Mental health and wellness support through Talkspace, Health Advocate, and One Medical
Commuter benefits
$1,000 annual learning & development stipend
Quarterly team events, both in and out of the office
How to Apply
Submit your application through our Ashby job board. We review every application and will reach out directly if there’s a potential fit.
Proxima is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We’re committed to building a team that reflects a range of backgrounds, perspectives, and experiences, and we evaluate all candidates on merit.
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Our data is deterministic (real names, emails, and addresses from actual orders, not inferred from sessions), granular (full SKU-level receipt data), and point-in-time (timestamped history that enables recency scoring and ML without look-ahead bias). Headquartered in New York, we’re a team of operators, builders, and ecommerce veterans solving the hardest problems in modern customer acquisition.
About the Role
We’re looking for a Head of Audiences and Programmatic to join Proxima at the inception of a new programmatic offering. This is a career‑defining "0 to 1" player/coach role — you’ll step in to build the GTM strategy from the ground up, own quota‑carrying revenue targets, and lay the foundation for the team that scales behind you.
You’ll operate as the consultative expert on audience strategy for Fortune 500 brands, partner closely with the demand‑side ecosystem, and translate emerging trends in identity, cookieless targeting, and clean rooms into narratives that resonate with sophisticated buyers.
What You’ll Own
Revenue & Quota:
Own and exceed quota‑carrying targets focused on audience data and targeting segments for Fortune 500 companies
Platform Partnerships:
Partner closely with demand‑side teams at The Trade Desk, LiveRamp, and StackAdapt to co‑sell solutions and drive joint pipeline
Strategic Influence:
Serve as a consultative expert on audience strategy, helping clients design targeting approaches across DSP platforms
Market Intelligence:
Track industry trends in identity resolution, cookieless targeting, and data clean rooms — and translate them into client‑relevant narratives
GTM Foundation:
Build the playbook, positioning, and early team structure for Proxima’s audience sales motion as we scale
Qualifications
7+ years of quota‑carrying sales experience in digital advertising, specifically in audience data or identity solutions
Years on the sell‑side at a leading data company — Acxiom, Experian, Epsilon, LiveRamp, or similar
Deep, hands‑on fluency with The Trade Desk (DSP workflows, deal IDs), LiveRamp (RampID, Connect), and StackAdapt, among other leading platforms
An existing book of relationships with brand‑side media and data buyers at Fortune 1000 companies
A builder’s mindset — comfort operating without a pre‑built playbook and energized by shaping what comes next
Nice to Have
Prior experience launching or scaling a new programmatic or data product from zero
Fluency across the broader DSP landscape (DV360, Amazon DSP, Yahoo DSP)
Experience working within or alongside data clean room environments (LiveRamp Clean Room, AWS Clean Rooms, Habu)
Existing relationships across holding company agency trading desks
Why Proxima
Work on one of the most differentiated data assets in consumer tech
High ownership and accountability — drive projects end‑to‑end and make decisions that actually matter
Lean team where your contributions are visible and your voice carries weight
Highly cross‑functional — work closely with product, data, growth, and leadership
Hybrid setup in our NYC office with a collaborative in‑person culture, plus quarterly team events in and out of the office
Benefits & Perks
Competitive base salary and meaningful equity
Comprehensive medical, dental, and vision coverage
HSA and FSA options
401(k)
12 weeks of fully paid parental leave
Unlimited PTO
Summer Fridays from July 4th through Labor Day
Mental health and wellness support through Talkspace, Health Advocate, and One Medical
Commuter benefits
$1,000 annual learning & development stipend
Quarterly team events, both in and out of the office
How to Apply
Submit your application through our Ashby job board. We review every application and will reach out directly if there’s a potential fit.
Proxima is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We’re committed to building a team that reflects a range of backgrounds, perspectives, and experiences, and we evaluate all candidates on merit.
#J-18808-Ljbffr