NA Channel Programs Manager
Lenovo, Morrisville, NC, United States
Description and Requirements
The Program Manager serves as a strategic leader and visible advocate for Lenovo's North America Channel Programs and Enablement strategy across the U.S. and Canada. This role is responsible for driving the communication, execution, adoption, and performance of channel programs and incentives within an assigned route to market, while helping shape how Lenovo engages with partners and sellers across North America.
As a key interface between North America leadership, sales teams, partners, Global Channel Management, and cross‑functional stakeholders, this individual translates strategy into field execution and brings the voice of the market back to leadership. The Program Manager is expected to operate with a high level of ownership, urgency, and business acumen, ensuring stakeholders have the programs, marketing, solutions, tools, and insights needed to execute Lenovo's channel strategy effectively.
This role requires a strong understanding of partner go‑to‑market models, sales motions, incentive strategy, and market dynamics. The Program Manager is expected not only to identify trends and uncover performance drivers, but also to provide strategic leadership on how Lenovo can continue evolving its overall channel engagement model to better support growth, seller activation, and partner success. This individual will play a critical role in helping North America leadership execute its vision while also providing meaningful in‑market feedback to global teams on opportunities to improve programs, enablement, tools, and the overall partner experience.
Key Responsibilities
Serve as the face of Lenovo Programs and Enablement for an assigned route to market across North America
Act as a trusted advisor to Lenovo sales teams, partners, North America leadership, and Global Channel Management on program strategy, readiness, execution, and performance
Drive awareness, adoption, and effective field execution of Lenovo programs, incentives, enablement initiatives, and sales motions
Work closely with the Global Channel Management team to help ensure North America channel sales teams and partners have the programs, marketing, solutions, and tools needed to execute Lenovo's channel strategy successfully
Provide clear, actionable in‑market feedback to Global Channel Management on opportunities to improve program design, enablement, tools, partner experience, and overall execution effectiveness
Translate strategy into practical execution plans that enable sellers and partners to move quickly and effectively in the market
Partner closely with Account Executives, channel sales, and partner stakeholders to communicate business results, program opportunities, performance trends, and recommended actions
Analyze partner performance, program effectiveness, market conditions, and competitive dynamics to provide strategic insight and recommendations
Interpret data and business trends to tell a broader story of the business, identify risks and opportunities, and influence action across stakeholders
Provide meaningful feedback to North America leadership on program design, field needs, partner behavior, market realities, and execution gaps to help refine strategic priorities
Understand historical and current partner performance patterns and recommend levers to improve revenue growth, customer acquisition, profitability, and program ROI
Lead regular business and program review cadences with internal sales teams and partners, highlighting successes, barriers, opportunities, and actions needed to accelerate results
Ensure sales teams understand Lenovo's program strategy and have clear execution plans, tools, and support models to maximize impact in the market
Take ownership of the assigned business and move with speed to identify issues, remove blockers, and drive progress across stakeholders
Champion partner‑centric and seller‑centric improvements that simplify execution, increase clarity, and strengthen Lenovo's ease of doing business
Help shape the future‑state channel engagement model by identifying structural opportunities to improve how Lenovo enables, activates, and supports partners and sellers
Collaborate across Community, Financing, Category, Sales, Operations, and other cross‑functional teams to remove execution barriers and improve business outcomes
Maintain ownership of business insights and data quality for the assigned route to market, ensuring leaders and sellers have reliable information for decision‑making
Support the successful launch and field activation of new program initiatives, ensuring alignment between strategic intent and market execution
Basic Requirements
5+ years in program management or similar experience
Preferred Requirements
MBA preferred
Deep understanding of channel strategy, partner business models, and route‑to‑market dynamics
Strong business ownership mindset, with the ability to lead with urgency, accountability, and initiative
Ability to translate complex data into clear business insight, strategic recommendations, and actionable execution plans
Strong executive communication skills, with the ability to influence sales teams, partners, senior leadership, and global stakeholders
Experience leading across cross‑functional teams to drive execution, alignment, and resolution of business challenges
Strong commercial acumen, including awareness of economic, industry, partner, and competitive trends
Ability to balance strategic thinking with operational follow‑through and execution discipline
Proven ability to identify gaps, move quickly, and proactively deliver solutions, resources, and direction to the business
Strong relationship‑building skills across field sales, partners, leadership, and support functions
Ability to shape and advance broader business models, not just manage existing processes
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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The Program Manager serves as a strategic leader and visible advocate for Lenovo's North America Channel Programs and Enablement strategy across the U.S. and Canada. This role is responsible for driving the communication, execution, adoption, and performance of channel programs and incentives within an assigned route to market, while helping shape how Lenovo engages with partners and sellers across North America.
As a key interface between North America leadership, sales teams, partners, Global Channel Management, and cross‑functional stakeholders, this individual translates strategy into field execution and brings the voice of the market back to leadership. The Program Manager is expected to operate with a high level of ownership, urgency, and business acumen, ensuring stakeholders have the programs, marketing, solutions, tools, and insights needed to execute Lenovo's channel strategy effectively.
This role requires a strong understanding of partner go‑to‑market models, sales motions, incentive strategy, and market dynamics. The Program Manager is expected not only to identify trends and uncover performance drivers, but also to provide strategic leadership on how Lenovo can continue evolving its overall channel engagement model to better support growth, seller activation, and partner success. This individual will play a critical role in helping North America leadership execute its vision while also providing meaningful in‑market feedback to global teams on opportunities to improve programs, enablement, tools, and the overall partner experience.
Key Responsibilities
Serve as the face of Lenovo Programs and Enablement for an assigned route to market across North America
Act as a trusted advisor to Lenovo sales teams, partners, North America leadership, and Global Channel Management on program strategy, readiness, execution, and performance
Drive awareness, adoption, and effective field execution of Lenovo programs, incentives, enablement initiatives, and sales motions
Work closely with the Global Channel Management team to help ensure North America channel sales teams and partners have the programs, marketing, solutions, and tools needed to execute Lenovo's channel strategy successfully
Provide clear, actionable in‑market feedback to Global Channel Management on opportunities to improve program design, enablement, tools, partner experience, and overall execution effectiveness
Translate strategy into practical execution plans that enable sellers and partners to move quickly and effectively in the market
Partner closely with Account Executives, channel sales, and partner stakeholders to communicate business results, program opportunities, performance trends, and recommended actions
Analyze partner performance, program effectiveness, market conditions, and competitive dynamics to provide strategic insight and recommendations
Interpret data and business trends to tell a broader story of the business, identify risks and opportunities, and influence action across stakeholders
Provide meaningful feedback to North America leadership on program design, field needs, partner behavior, market realities, and execution gaps to help refine strategic priorities
Understand historical and current partner performance patterns and recommend levers to improve revenue growth, customer acquisition, profitability, and program ROI
Lead regular business and program review cadences with internal sales teams and partners, highlighting successes, barriers, opportunities, and actions needed to accelerate results
Ensure sales teams understand Lenovo's program strategy and have clear execution plans, tools, and support models to maximize impact in the market
Take ownership of the assigned business and move with speed to identify issues, remove blockers, and drive progress across stakeholders
Champion partner‑centric and seller‑centric improvements that simplify execution, increase clarity, and strengthen Lenovo's ease of doing business
Help shape the future‑state channel engagement model by identifying structural opportunities to improve how Lenovo enables, activates, and supports partners and sellers
Collaborate across Community, Financing, Category, Sales, Operations, and other cross‑functional teams to remove execution barriers and improve business outcomes
Maintain ownership of business insights and data quality for the assigned route to market, ensuring leaders and sellers have reliable information for decision‑making
Support the successful launch and field activation of new program initiatives, ensuring alignment between strategic intent and market execution
Basic Requirements
5+ years in program management or similar experience
Preferred Requirements
MBA preferred
Deep understanding of channel strategy, partner business models, and route‑to‑market dynamics
Strong business ownership mindset, with the ability to lead with urgency, accountability, and initiative
Ability to translate complex data into clear business insight, strategic recommendations, and actionable execution plans
Strong executive communication skills, with the ability to influence sales teams, partners, senior leadership, and global stakeholders
Experience leading across cross‑functional teams to drive execution, alignment, and resolution of business challenges
Strong commercial acumen, including awareness of economic, industry, partner, and competitive trends
Ability to balance strategic thinking with operational follow‑through and execution discipline
Proven ability to identify gaps, move quickly, and proactively deliver solutions, resources, and direction to the business
Strong relationship‑building skills across field sales, partners, leadership, and support functions
Ability to shape and advance broader business models, not just manage existing processes
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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