CRM Manager (Sports Promotions) | Base + Bonus & Benefits
Pentasia, Denver, CO, United States
Overview
Pentasia is proud to be partnering with a leading online sports operator to recruit a CRM Manager – Sports Promotions based in Denver. This is a senior, high impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data driven promotions and best in class customer journeys within a fast paced, highly regulated environment.
This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.
Key Responsibilities
Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products
Own reporting on campaign performance and commercial impact, translating insights into action
Support day to day CRM operations, ensuring projects and promotions are delivered on time and to a high standard
Champion a test and learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance
Define and implement localized, territory specific CRM strategies, delivering structured and scalable campaign roadmaps
Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions
Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities
Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team
Propose customer centric innovations designed to enhance engagement, retention, and lifetime value
Monitor competitor activity, industry trends, and CRM best practices to keep strategies market leading
Collaborate cross functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact
Leadership & Team Management
Lead, motivate, and develop a high performing Sports CRM team
Take ownership of day to day people management, capacity planning, and delivery standards
Delegate effectively through strong organizational and prioritization skills
Support team members in developing technical CRM expertise and commercial understanding
Skills & Experience Required
Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry
Strong commercial acumen with the ability to translate raw data into actionable insights
Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze
Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks
Demonstrated leadership experience managing and developing teams
Highly organized, adaptable, and comfortable operating in a fast moving environment
Strong stakeholder management skills with experience working cross departmentally
Confident decision maker with a track record of delivering projects from concept to execution
Able to work under pressure, manage competing priorities, and meet tight deadlines
What’s On Offer
Competitive base salary ($105,000 – $130,000)
Annual bonus plan
Comprehensive Health & Wellness benefits
33 days PTO per year
401(k) with company match
Opportunity to play a key role in shaping CRM strategy for a major sports brand
#J-18808-Ljbffr
Pentasia is proud to be partnering with a leading online sports operator to recruit a CRM Manager – Sports Promotions based in Denver. This is a senior, high impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data driven promotions and best in class customer journeys within a fast paced, highly regulated environment.
This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.
Key Responsibilities
Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products
Own reporting on campaign performance and commercial impact, translating insights into action
Support day to day CRM operations, ensuring projects and promotions are delivered on time and to a high standard
Champion a test and learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance
Define and implement localized, territory specific CRM strategies, delivering structured and scalable campaign roadmaps
Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions
Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities
Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team
Propose customer centric innovations designed to enhance engagement, retention, and lifetime value
Monitor competitor activity, industry trends, and CRM best practices to keep strategies market leading
Collaborate cross functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact
Leadership & Team Management
Lead, motivate, and develop a high performing Sports CRM team
Take ownership of day to day people management, capacity planning, and delivery standards
Delegate effectively through strong organizational and prioritization skills
Support team members in developing technical CRM expertise and commercial understanding
Skills & Experience Required
Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry
Strong commercial acumen with the ability to translate raw data into actionable insights
Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze
Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks
Demonstrated leadership experience managing and developing teams
Highly organized, adaptable, and comfortable operating in a fast moving environment
Strong stakeholder management skills with experience working cross departmentally
Confident decision maker with a track record of delivering projects from concept to execution
Able to work under pressure, manage competing priorities, and meet tight deadlines
What’s On Offer
Competitive base salary ($105,000 – $130,000)
Annual bonus plan
Comprehensive Health & Wellness benefits
33 days PTO per year
401(k) with company match
Opportunity to play a key role in shaping CRM strategy for a major sports brand
#J-18808-Ljbffr