Manager, Marketing
City of Fort Collins, Fort Collins, CO, United States
Position Title
Manager, Marketing (Full-Time Regular) (Classified)
Department
Recreation
Location
215 OFFICE BLDG
Salary Range
$82,987.00 - 138,312.00 (Salaries are paid biweekly)
Announced Hiring Range
$95,000.00 - $118,000.00 (Salaries are paid biweekly)
Job Summary
The Marketing and Communications Manager provides strategic leadership for marketing, communications, and public relations within Community Services. This role is responsible for developing and executing integrated marketing strategies that strengthen the City’s brand, enhance community engagement, and promote programs, services, and initiatives. The position oversees the creation of compelling content across digital, print, and in-person channels while ensuring consistent messaging and brand standards.
Essential Duties and Responsibilities
Develop and implement comprehensive marketing and communications strategies.
Establish, maintain, and enforce City brand standards across assigned Service Area; monitor and guide consistent application.
Advise leadership on marketing, communications, media relations, and community engagement strategies.
Lead, manage, and mentor the marketing and communications team, including work planning, task assignment, scheduling, and performance development.
Oversee creative direction and ensure high-quality execution of all marketing and communication efforts.
Manage vendor selection, contracts, and partnerships for marketing, media, and creative services.
Direct the creation and delivery of marketing content, including press releases, web content, social media, newsletters, videos, and promotional materials.
Develop and manage integrated marketing campaigns across digital, print, and in-person channels.
Oversee customer engagement and appreciation campaigns.
Direct public relations efforts, including media outreach, story development, and press communications.
Lead and oversee the full lifecycle of public-facing events, including operational planning, execution, sponsorship development and management, and event-related marketing and communications.
Oversee marketing research and analytics to evaluate effectiveness and inform strategy.
Develop reports and provide data-driven recommendations for continuous improvement.
Recommend and coordinate internal or external resources for creative production and media services.
Oversee social media strategy and execution across relevant platforms.
Ensure consistent City brand voice and engagement across all digital channels.
Develop and manage the marketing and communications budget for assigned Service Area.
Ensure effective allocation of resources to maximize impact and efficiency.
Drive revenue-generating marketing efforts in support of ticket sales, program enrollment, facility memberships and recreation passes, developing campaigns that effectively convert community awareness into participation and sales.
Lead public engagement strategy and execution, creating meaningful opportunities for community involvement in planning processes, program feedback and other initiatives that connect residents to City services and decisions.
Management Responsibilities
Yes
City Competencies
Demonstrated cultural competence to effectively interact, work, and develop meaningful relationships with people of diverse identities, perspectives, and cultural backgrounds.
Strong learning orientation. Leverages all resources and is creative in ways of learning for self to continue adapting to changing issues and trends.
A desire and ability to understand the diverse needs of internal and external customers, and to create experiences and deliver services that exceed their expectations.
A desire and ability to utilize digital tools for organizational information, individual, and teamwork.
Experience building teams and implementing practices to lead others well in an inclusive, high-performance organization. Skill in integrating and synthesizing others’ viewpoints to build alignment of diverse perspectives to achieve results.
Capable of creating conditions of emotional safety and demonstrates self-awareness and regulation in responding to others.
Required Knowledge, Skills and Abilities
Excellent writing, editing (photo/video/text), presentation and communication skills.
Strong project management and organizational skills.
Experience leading or managing people.
Strong interpersonal skills and effective relationship building capacity with multiple teams at different levels of the organization.
Demonstrated experience with creating and curating content for business needs.
Experience using a variety of social media platforms and their analytic tools including Facebook, Instagram and X.
Experience with Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, html and any software commonly used for creating marketing material and social content.
Positive attitude, self‑motivated, detail oriented with multitasking and organizational ability.
Strong attention to detail and accuracy.
Must be able to utilize considerable judgement, discretion and initiative.
Required Qualifications
Minimum: College degree or equivalent work experience. Preferred: Some positions may require functionally related certification or advanced degrees in Communications, Marketing, Advertising, Business, New Media, Public Relations.
Experience Requirements
5 years of relevant work experience, or equivalent combination of education and experience.
Why Work For City of Fort Collins?
Medical, dental, vision (for self, spouse, domestic partner, children) – eligible on the 1st of the month following date of hire
Paid vacation, paid holidays, sick leave, and additional one-time bank of 40 PTO hours for new, full-time, Classified and Unclassified Management hires
Retirement + company contributions – after 6 month probation period and immediate vesting
Flexible spending: Medical expenses FSA, dependent FSA or both
Employee Assistance Program: counseling, legal, financial assistance
Life insurance, short‑term and long‑term disability
Wellness program, workout facilities
Employee/family onsite health clinic
Learning and development opportunities at all levels in the organization with opportunities for career mobility
Collaborative work environment
Equal Employment Opportunity
The City of Fort Collins will make reasonable accommodations for access to City services, programs and activities and will make special communication arrangements for persons with disabilities. The City is a drug‑free workplace and will not accommodate the medical use of marijuana. The City is committed to equal employment opportunity for all applicants and employees. Employment decisions will comply with all applicable laws prohibiting discrimination in employment. The City does not tolerate behavior that results in the terms and conditions of employment being adversely impacted based on an employee’s protected status. The City is committed to providing a work environment that is free from unlawful discrimination and harassment. The City strictly prohibits discrimination or retaliation against an employee who raises any reasonable concern about workplace violations of government health or safety rules or a significant threat to the health or safety of City employees or the public, if the City controls the workplace conditions giving rise to the threat or violation. Note: Some information in your application may be public information under the Colorado Open Records Act.
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Manager, Marketing (Full-Time Regular) (Classified)
Department
Recreation
Location
215 OFFICE BLDG
Salary Range
$82,987.00 - 138,312.00 (Salaries are paid biweekly)
Announced Hiring Range
$95,000.00 - $118,000.00 (Salaries are paid biweekly)
Job Summary
The Marketing and Communications Manager provides strategic leadership for marketing, communications, and public relations within Community Services. This role is responsible for developing and executing integrated marketing strategies that strengthen the City’s brand, enhance community engagement, and promote programs, services, and initiatives. The position oversees the creation of compelling content across digital, print, and in-person channels while ensuring consistent messaging and brand standards.
Essential Duties and Responsibilities
Develop and implement comprehensive marketing and communications strategies.
Establish, maintain, and enforce City brand standards across assigned Service Area; monitor and guide consistent application.
Advise leadership on marketing, communications, media relations, and community engagement strategies.
Lead, manage, and mentor the marketing and communications team, including work planning, task assignment, scheduling, and performance development.
Oversee creative direction and ensure high-quality execution of all marketing and communication efforts.
Manage vendor selection, contracts, and partnerships for marketing, media, and creative services.
Direct the creation and delivery of marketing content, including press releases, web content, social media, newsletters, videos, and promotional materials.
Develop and manage integrated marketing campaigns across digital, print, and in-person channels.
Oversee customer engagement and appreciation campaigns.
Direct public relations efforts, including media outreach, story development, and press communications.
Lead and oversee the full lifecycle of public-facing events, including operational planning, execution, sponsorship development and management, and event-related marketing and communications.
Oversee marketing research and analytics to evaluate effectiveness and inform strategy.
Develop reports and provide data-driven recommendations for continuous improvement.
Recommend and coordinate internal or external resources for creative production and media services.
Oversee social media strategy and execution across relevant platforms.
Ensure consistent City brand voice and engagement across all digital channels.
Develop and manage the marketing and communications budget for assigned Service Area.
Ensure effective allocation of resources to maximize impact and efficiency.
Drive revenue-generating marketing efforts in support of ticket sales, program enrollment, facility memberships and recreation passes, developing campaigns that effectively convert community awareness into participation and sales.
Lead public engagement strategy and execution, creating meaningful opportunities for community involvement in planning processes, program feedback and other initiatives that connect residents to City services and decisions.
Management Responsibilities
Yes
City Competencies
Demonstrated cultural competence to effectively interact, work, and develop meaningful relationships with people of diverse identities, perspectives, and cultural backgrounds.
Strong learning orientation. Leverages all resources and is creative in ways of learning for self to continue adapting to changing issues and trends.
A desire and ability to understand the diverse needs of internal and external customers, and to create experiences and deliver services that exceed their expectations.
A desire and ability to utilize digital tools for organizational information, individual, and teamwork.
Experience building teams and implementing practices to lead others well in an inclusive, high-performance organization. Skill in integrating and synthesizing others’ viewpoints to build alignment of diverse perspectives to achieve results.
Capable of creating conditions of emotional safety and demonstrates self-awareness and regulation in responding to others.
Required Knowledge, Skills and Abilities
Excellent writing, editing (photo/video/text), presentation and communication skills.
Strong project management and organizational skills.
Experience leading or managing people.
Strong interpersonal skills and effective relationship building capacity with multiple teams at different levels of the organization.
Demonstrated experience with creating and curating content for business needs.
Experience using a variety of social media platforms and their analytic tools including Facebook, Instagram and X.
Experience with Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, html and any software commonly used for creating marketing material and social content.
Positive attitude, self‑motivated, detail oriented with multitasking and organizational ability.
Strong attention to detail and accuracy.
Must be able to utilize considerable judgement, discretion and initiative.
Required Qualifications
Minimum: College degree or equivalent work experience. Preferred: Some positions may require functionally related certification or advanced degrees in Communications, Marketing, Advertising, Business, New Media, Public Relations.
Experience Requirements
5 years of relevant work experience, or equivalent combination of education and experience.
Why Work For City of Fort Collins?
Medical, dental, vision (for self, spouse, domestic partner, children) – eligible on the 1st of the month following date of hire
Paid vacation, paid holidays, sick leave, and additional one-time bank of 40 PTO hours for new, full-time, Classified and Unclassified Management hires
Retirement + company contributions – after 6 month probation period and immediate vesting
Flexible spending: Medical expenses FSA, dependent FSA or both
Employee Assistance Program: counseling, legal, financial assistance
Life insurance, short‑term and long‑term disability
Wellness program, workout facilities
Employee/family onsite health clinic
Learning and development opportunities at all levels in the organization with opportunities for career mobility
Collaborative work environment
Equal Employment Opportunity
The City of Fort Collins will make reasonable accommodations for access to City services, programs and activities and will make special communication arrangements for persons with disabilities. The City is a drug‑free workplace and will not accommodate the medical use of marijuana. The City is committed to equal employment opportunity for all applicants and employees. Employment decisions will comply with all applicable laws prohibiting discrimination in employment. The City does not tolerate behavior that results in the terms and conditions of employment being adversely impacted based on an employee’s protected status. The City is committed to providing a work environment that is free from unlawful discrimination and harassment. The City strictly prohibits discrimination or retaliation against an employee who raises any reasonable concern about workplace violations of government health or safety rules or a significant threat to the health or safety of City employees or the public, if the City controls the workplace conditions giving rise to the threat or violation. Note: Some information in your application may be public information under the Colorado Open Records Act.
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