Mediabistro logo
job logo

Senior Principal, Competitive Intelligence

Ninjakitchen, Needham Heights, MA, United States


About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Senior Principal, Competitive Intelligence - Office of the Chief Commercial Officer

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world. Our purpose is to positively impact people’s lives every day in every home around the world. Headquartered in Needham, MA, with offices across North America, Europe, Asia, and Latin America, we operate in 30+ global markets. Our scaled, diverse, and growing brands – SHARK and NINJA – are globally recognized billion-dollar brands known for category-defining innovation.
Be Rarely Satisfied
Progress Over Perfection
Details Make the Difference
Winning is a Team Sport
Communicate for Impact
We don’t follow categories – we build and redefine them.
SharkNinja is building a new global competitive intelligence capability modeled after the rigor, diligence, and competitive intensity of top-tier Wall Street investment analysts – adapted for a fast-moving operating company.
Purpose of this function

Increase global external awareness and insight generation
Elevate the quality and intensity of strategic debate
Improve conviction in commercial decision‑making
Identify inflection points before they become consensus
Bridge global market intelligence with internal commercial strategy
This group will serve as a high-leverage insight engine for global Commercial leadership – influencing pricing, portfolio prioritization, retailer strategy, innovation focus, and capital allocation decisions across regions.
Summary

The Senior Principal, Competitive Intelligence is a global role that will analyze competitive dynamics, category shifts, pricing behavior, and channel evolution across all major regions – North America, EMEA, APAC, and LATAM.
As the Principal, Competitive Insights Analyst, you will anchor SharkNinja’s global strategic decisions in external reality – not internal narrative – applying a disciplined change‑vs‑consensus framework across geographies and channels.
Identify what is changing globally
Determine whether the change is structural or temporary
Assess whether risk or opportunity is underappreciated
Translate insight into decisive global commercial action
Core Responsibilities

Global Competitive Intelligence & Market Surveillance

Develop structured global coverage of priority competitors across regions
Build competitor profiles that assess: regional pricing architecture and promotional behavior; product roadmap differences by geography; channel mix evolution (retail, DTC, marketplaces); margin durability across markets; geographic expansion strategy
Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets
Identify region‑specific inflection points that may signal broader global trends

Global Data Review & Signal Triangulation

Analyze and synthesize data across multiple regions and markets
Triangulate across: global POS and syndicated data; regional retailer portals; public financial disclosures and earnings commentary; analyst research and investor sentiment; supply chain signals and manufacturing footprint changes
Identify discrepancies between regions and determine strategic implications
This role requires comfort interpreting incomplete or uneven global data sets and forming defensible conclusions

Change vs. Consensus Analysis (Global Lens)

Operate with a disciplined question – what is changing globally versus what the market assumes
Identify where competitor performance diverges across regions
Distinguish localized noise from global structural shifts
Evaluate global category momentum versus regional cyclicality
Assess whether certain regions represent early indicators of broader trends

Strategic Pressure Testing (Enterprise‑Level)

Stress‑test global pricing strategies and promotional intensity
Evaluate portfolio bets across markets
Assess global risk concentration
Develop scenario frameworks outlining regional upside/downside implications
Support global Commercial leadership with alternative strategic viewpoints

Executive Insight Delivery

Deliver concise, answer‑first global briefings to the CCO and senior leadership
Develop recurring global dashboards and early‑warning systems
Provide region‑specific breakdowns alongside enterprise‑level implications
Translate global insight into clear commercial actions

Cross‑Functional & Cross‑Regional Integration

Partner with Global Sales teams, Regional Commercial leaders, Marketing, Finance, Product Development, Supply Chain & Investor Relations
Ensure regional insights inform enterprise strategy and vice versa
Maintain alignment between global competitive dynamics and internal execution

Success Metrics

This role rewards insight impact, rigor, and speed – globally. Performance will be measured by:
Speed and accuracy of identifying global competitive shifts
Quality and clarity of global insight generation
Influence on enterprise‑level commercial decisions
Ability to detect region‑specific signals before they scale
Elevation of global strategic debate quality
Qualifications

Required Experience

2–4 years of experience in Investment Banking, Equity Research, Hedge Fund / Asset Management, Corporate Strategy or Competitive Intelligence with strong analytical rigor

Analytical & Technical Capabilities

Strong financial modeling and economic analysis skills
Ability to compare competitor economics across regions
Structured, hypothesis‑driven thinking
Comfort working with imperfect global data
Advanced Excel proficiency
Executive‑ready PowerPoint storytelling

Preferred Experience

Experience analyzing multinational businesses
Familiarity with global POS and syndicated data platforms
Exposure to cross‑border pricing strategy and channel dynamics
Experience working in global or multi‑regional organizations

Mindset & Behavioral Expectations

Think globally and operate with external orientation
Are motivated by identifying mispriced or misunderstood reality
Value being right early over aligning with consensus
Challenge assumptions constructively
Thrive in high‑accountability, high‑visibility environments

Why This Role Matters

Anticipate global competitive moves
Detect regional signals before they scale
Allocate resources with higher conviction
Elevate enterprise‑level decision‑making intensity
Move faster than global competitors
This is an opportunity to bring investor‑grade analytical rigor into a high‑growth global operating company – with direct visibility into enterprise strategy.
What We Offer

Competitive health insurance
Retirement plans
Paid time off
Employee stock purchase options
Wellness programs
SharkNinja product discounts
High‑impact learning programs featuring bold voices redefining what’s possible
SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to the Candidate Privacy Notice
For candidates based in China, please refer to the Candidate Privacy Notice
For candidates based in Vietnam, please refer to the Candidate Privacy Notice
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

#J-18808-Ljbffr