Manager, SEM Job at Marketbridge in Boston
Marketbridge, Boston, MA, United States
Remote Role
This is a remote role, required to work in EST hours with flexibility to work in PST as needed based on client needs.
Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Market systems that connect strategy, AI, creativity, activation, and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge.
Who We're Looking For
The Search Engine Marketing (SEM) Manager owns strategy, execution, and performance of paid search programs. This role is responsible for driving measurable business outcomes, leading campaign strategy, and mentoring team members while aligning search efforts to broader marketing and revenue goals.
Key Responsibilities
Develop and lead SEM strategy across Google Ads and other search platforms
Oversee campaign structure, scaling strategies, and ongoing optimization
Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
Translate business goals into measurable paid search strategies and execution plans
Lead testing roadmaps including bidding strategies, audience targeting, and creative
Analyze performance data and deliver insights to stakeholders and clients
Collaborate cross-functionally with strategy, analytics, and creative teams
Ensure accurate tracking, attribution, and data integrity across campaigns
Mentor and support junior team members
Qualifications
4+ years of SEM / paid search experience
Proven ability to manage and scale high-performing campaigns
Deep expertise in Google Ads, including bidding strategies and optimization techniques
Strong analytical and data interpretation skills
Experience managing budgets and forecasting performance
Ability to communicate performance insights clearly to stakeholders
Experience in an agency environment
Experience mentoring or managing team membersFamiliarity with CRM and marketing automation platforms
Our Culture & Our Core Values
Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operate day to day.
Be Kind – means treating teammates with respect and showing up for one another.
Be Open – reflects how we collaborate, share perspectives, and give clear, honest feedback.
Be Real – speaks to a culture of authenticity, where people can speak up and be trusted to do their work.
Be Brave – pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.
You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands‑on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.
Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.
Benefits & Perks
Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
Tech & Perks – Company-provided laptop & accessories, monthly Wi‑Fi & cell stipend, and exclusive discounts through Perkopolis.
Note: This position requires candidates to be eligible to work in the United States, without visa sponsorship. Marketbridge is an Equal Opportunity Employer.
We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $70,000 - $90,000 USD.
#J-18808-Ljbffr
This is a remote role, required to work in EST hours with flexibility to work in PST as needed based on client needs.
Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Market systems that connect strategy, AI, creativity, activation, and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge.
Who We're Looking For
The Search Engine Marketing (SEM) Manager owns strategy, execution, and performance of paid search programs. This role is responsible for driving measurable business outcomes, leading campaign strategy, and mentoring team members while aligning search efforts to broader marketing and revenue goals.
Key Responsibilities
Develop and lead SEM strategy across Google Ads and other search platforms
Oversee campaign structure, scaling strategies, and ongoing optimization
Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
Translate business goals into measurable paid search strategies and execution plans
Lead testing roadmaps including bidding strategies, audience targeting, and creative
Analyze performance data and deliver insights to stakeholders and clients
Collaborate cross-functionally with strategy, analytics, and creative teams
Ensure accurate tracking, attribution, and data integrity across campaigns
Mentor and support junior team members
Qualifications
4+ years of SEM / paid search experience
Proven ability to manage and scale high-performing campaigns
Deep expertise in Google Ads, including bidding strategies and optimization techniques
Strong analytical and data interpretation skills
Experience managing budgets and forecasting performance
Ability to communicate performance insights clearly to stakeholders
Experience in an agency environment
Experience mentoring or managing team membersFamiliarity with CRM and marketing automation platforms
Our Culture & Our Core Values
Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. How we work together matters just as much as the work itself. Our values shape how we operate day to day.
Be Kind – means treating teammates with respect and showing up for one another.
Be Open – reflects how we collaborate, share perspectives, and give clear, honest feedback.
Be Real – speaks to a culture of authenticity, where people can speak up and be trusted to do their work.
Be Brave – pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.
You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands‑on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.
Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.
Benefits & Perks
Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
Tech & Perks – Company-provided laptop & accessories, monthly Wi‑Fi & cell stipend, and exclusive discounts through Perkopolis.
Note: This position requires candidates to be eligible to work in the United States, without visa sponsorship. Marketbridge is an Equal Opportunity Employer.
We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $70,000 - $90,000 USD.
#J-18808-Ljbffr