Digital Marketing Advisor

About Asbury

Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the

Most Guest Centric Automotive Retailer.

At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.

The Digital Marketing Advisor creates, customizes and manages the dealerships website including the appearance, functionality, postings, on-line specials and incentives.

Duties/Responsibilities
Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership's traditional & digital initiatives
Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
Works proactively with the General Manager's to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership
Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis
Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives
Coordinates with GM's and RDM's to optimize and report out on 3rd party endemic sites
Creates basic HTML e-blast templates, and help stores market to their database
Submits sites and assets to OEM & FTC compliance regulations
Performs other related duties to benefit the mission/vision of the organization
Education & Experience

Bachelor's degree preferred
Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required
Proficient in HTML and CSS
Excellent on-site SEO knowledge
Website optimization understanding of platforms such as Dealer.com and CDK
Self-starter manages time and conditions
Conducts themselves professionally at all times and works well under pressure
Good interpersonal skills and ability to work successfully in a team environment
Pay and Recognition:

Weekly pay
Paid holidays & paid time off
Deferred Holiday Pay Match
Paid training
Stock Awards (select management and front-line team member's eligible)
Insurance / Retirement:

Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
Up to 12 weeks paid pregnancy leave (disability leave)
Paid Parental Leave
Health savings
Flex spending accounts (tax free)
Short-term and Long-term disability plans
Life Insurance (Whole Life and Term)
401k with company match
Learning, Tuition Assistance and Career Development:

Digital career path tool to assist with career development
Continuous training through Asbury's Internal Learning Management System
Professional growth and development opportunities Additional advantages:

Student loan relief resources
Employee assistance program
Employee discounts on parts and service repairs
Scholarship awards
Opportunities to join our community service initiatives, which includes paid volunteer hours
Aggressive Employee referral program with bonus opportunities

INDOTHER

Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.