Senior Marketing Specialist
Lexus Nexus, Washington, DC, United States
Senior Marketing Specialist Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you interested in working with different businesses executing strategic marketing campaigns?
The Senior Marketing Specialist will help support the government marketing initiatives that span across federal, state and local, specifically within the law enforcement and public safety space. This role will work closely with the respective sector Strategic Marketing Director and other business leaders to differentiate the LexisNexis Risk Solutions brand, help drive LexisNexis Risk Solution business priorities forward (including demand generation and retention efforts), and innovate new marketing and communications solutions. Potential to facilitate marketing and communications targeting activities through assisting with social media campaigns, supporting business expansion initiatives, developing promotional marketing materials, and targeting tools, and managing major promotional events such as trade shows, industry speaking events, sponsorships, and internal conferences related to key prospects and customers.
Responsibilities:
Project Management and Campaign Activation: Support marketing initiatives in the development, maintenance, and execution of all marketing campaigns including digital strategy
Writing: Perform a variety of drafting different types of content
Content Development: Exercise judgement around content and edits when creating/updating decks, drafting collateral materials, or updating websites
Social Media: Creation and implementation of full social media plans for campaigns
Event Support: Can include planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Reporting: Understand a data-driven and metrics-oriented environment and gathers data and inputs data into standard reports, focusing on data accuracy, data curation, proper use of grammar, etc.
Partner Marketing: Comfortable collaborating with alliance business teams to develop content and represent the LexisNexis Risk Solutions brand
All other duties as assigned
Requirements:
Bachelor's degree required (Business, Marketing or Communications preferred)
5-7 years of experience in a marketing environment
Knowledge of public safety market and law enforcement customer base
Possess an understanding of marketing and communications basics to drive business goals
Detail-oriented with excellent follow-through skills
Strong written and verbal communication skills
Bring innovative thinking and marketing practices to all industry marketing activities
Strong team player with the ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel, PowerPoint, Outlook, CoPilot and Internet savvy.
Intermediate to Advanced PowerPoint skills are a plus
A demonstrable capacity to keep abreast of and communicate new technology and marketing trends.
A proactive, self-motivated person capable of leading initiatives in a fast-paced environment.
Ability to prioritize and deliver with high-impact results. Experience with Eloqua, Salesforce, Marmind, Highspot, and Big Marker a plus
The Senior Marketing Specialist will help support the government marketing initiatives that span across federal, state and local, specifically within the law enforcement and public safety space. This role will work closely with the respective sector Strategic Marketing Director and other business leaders to differentiate the LexisNexis Risk Solutions brand, help drive LexisNexis Risk Solution business priorities forward (including demand generation and retention efforts), and innovate new marketing and communications solutions. Potential to facilitate marketing and communications targeting activities through assisting with social media campaigns, supporting business expansion initiatives, developing promotional marketing materials, and targeting tools, and managing major promotional events such as trade shows, industry speaking events, sponsorships, and internal conferences related to key prospects and customers.
Responsibilities:
Project Management and Campaign Activation: Support marketing initiatives in the development, maintenance, and execution of all marketing campaigns including digital strategy
Writing: Perform a variety of drafting different types of content
Content Development: Exercise judgement around content and edits when creating/updating decks, drafting collateral materials, or updating websites
Social Media: Creation and implementation of full social media plans for campaigns
Event Support: Can include planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Reporting: Understand a data-driven and metrics-oriented environment and gathers data and inputs data into standard reports, focusing on data accuracy, data curation, proper use of grammar, etc.
Partner Marketing: Comfortable collaborating with alliance business teams to develop content and represent the LexisNexis Risk Solutions brand
All other duties as assigned
Requirements:
Bachelor's degree required (Business, Marketing or Communications preferred)
5-7 years of experience in a marketing environment
Knowledge of public safety market and law enforcement customer base
Possess an understanding of marketing and communications basics to drive business goals
Detail-oriented with excellent follow-through skills
Strong written and verbal communication skills
Bring innovative thinking and marketing practices to all industry marketing activities
Strong team player with the ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel, PowerPoint, Outlook, CoPilot and Internet savvy.
Intermediate to Advanced PowerPoint skills are a plus
A demonstrable capacity to keep abreast of and communicate new technology and marketing trends.
A proactive, self-motivated person capable of leading initiatives in a fast-paced environment.
Ability to prioritize and deliver with high-impact results. Experience with Eloqua, Salesforce, Marmind, Highspot, and Big Marker a plus