Category Manager (Novato)

Job Title:

Category Manager
Location:

Novato, CA- onsite 5 days/week
Salary: $95,000

A family‑owned CPG company is seeking a Category Manager for a newly created role within the Marketing organization. This position will establish and own the Category Management function, serving as the primary resource for category insights, analytics, and reporting.

The Category Manager will report directly to the Head of Marketing and partner closely with the VP of Sales to support national sales initiatives, retailer reviews, and data‑driven decision‑making.

Responsibilities
Build and lead national category reviews, with deeper regional analysis.
Analyze category, market, and shopper data to identify trends, risks, and growth opportunities
Develop retailer‑specific category insights across Product, Pricing, Promotion, and Placement (4Ps)
Create customer‑facing presentations to support sales negotiations and business reviews
Support major retailers and distributors through insights and reporting
Build and maintain custom trackers, frameworks, and reporting tools
Translate complex data into clear, actionable insights for Sales and leadership
Participate in sales meetings and present findings to senior stakeholders

Qualifications
3+ years' experience, CPG background with a strong understanding of category dynamics
Hands‑on experience with NIQ (Nielsen) and Numerator
Background in Consumer Insights, Analytics, or Sales (sales candidates must be highly analytical)
Advanced Excel skills
Strong communication and presentation skills
Ability to work independently and manage competing priorities