Marketing and Growth Operations Manager

Marketing and Growth Operations Manager
Remote • Full‑Time • Individual Contributor • $75,000 – $95,000 Base Salary

About Healthy Back Institute
Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast‑moving, direct‑to‑consumer health and wellness company rooted in six core values: Freedom, Love, Team, Growth, Excellence, and Courage.

We are building out our Business Enablement Operations function and hiring a Marketing and Growth Operations Manager to own execution across our marketing and product initiatives.

The Opportunity
This is an execution ownership role. You will be the central operator driving marketing campaigns, CRO tests, product launches, and rebrand initiatives from strategy through delivery. You will work across Marketing, Product, Creative, Tech, and Customer Success to ensure initiatives move fast, land on time, and connect to revenue outcomes.

This is not a coordination‑only role. You will own timelines, manage dependencies, remove blockers, and be accountable for outcomes, not just activities.

This role reports directly to the COO and sits within the Business Enablement Operations team. It is a full‑time, exempt individual contributor position.

What You’ll Own
Marketing Campaign Execution

Own end‑to‑end execution of marketing campaigns, launches, and promotional initiatives

Build and manage timelines ensuring all deliverables are completed on schedule

Coordinate across Marketing, Creative, Tech, and Customer Success to keep execution moving

CRO and Funnel Operations

Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows

Ensure all tests are properly scoped, quality checked, and launched on time

Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics

Product Development and Launch Operations

Support operational execution of product development initiatives including new offers, bundles, and funnel updates

Coordinate timelines and deliverables across product, marketing, and tech teams

Ensure successful launch and rollout of new product initiatives with clear QA and go‑live processes

Rebrand Initiative Execution

Coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints

Ensure alignment across funnels, creative assets, product messaging, and customer experience

Manage timelines, dependencies, and quality control across all rebrand components

Cross‑Functional Workflow and Process

Act as the central coordination point between Marketing, Product, and Tech teams

Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput

Proactively identify bottlenecks and drive resolution before they impact delivery

What Success Looks Like

Campaigns, tests, and launches ship on time and on spec consistently

The CRO backlog moves at a predictable cadence with clear outcomes tracked

Rebrand execution stays coordinated and on track across all touchpoints

Cross‑functional teams have clear timelines, owners, and accountability at every stage

Processes exist and are followed, reducing reliance on heroics or last‑minute scrambles

What You Bring
Required

3 to 6+ years of experience in Marketing Operations, Business Operations, Growth Operations, or Marketing Project Management

Experience in a DTC, eCommerce, or direct response marketing environment

Proven ability to manage cross‑functional initiatives across marketing, product, and operations simultaneously

Hands‑on experience working with tech and development teams including writing requirements, managing tickets, QA, and launches

Experience with project management platforms such as Wrike, Asana, Monday.com, or ClickUp

Strong organizational skills and comfort managing multiple high‑priority workstreams without dropping details

Experience supporting or executing a rebrand initiative across marketing and product environments

Preferred

Experience with subscription or free trial business models

Exposure to CRO testing including landing pages, checkout flows, and offer structures

Familiarity with email and SMS platforms such as Klaviyo or Maropost

Experience in lean, fast‑paced, or turnaround business environments

Who You Are

An execution owner who takes responsibility for outcomes, not just coordination

A systems thinker who understands how marketing, tech, and creative workflows connect and manages dependencies proactively

A data‑oriented operator who understands how your work connects to conversion rate, AOV, and revenue

Someone who pushes initiatives forward without waiting for constant direction

Someone with real experience navigating the operational complexity of a rebrand across multiple systems and teams

About the Team
The Business Enablement Operations team drives operational clarity, execution, and cross‑functional alignment across HBI. As a key partner to the COO, you will sit at the center of the most critical marketing and product initiatives the company is running.

Benefits

Remote position with flexible schedule and healthy work/life balance

Medical, dental, and vision insurance

401(k) Retirement Plan

Life and disability insurance

Flexible PTO

Discount on HBI products

If you have built your career driving execution in fast‑moving DTC or marketing environments and want a role with real ownership and direct impact on revenue, we would love to hear from you.

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