Senior Marketing Content Lead
Freddie Mac, Mc Lean, VA, United States
At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Continue your career journey where your work contributes to a greater purpose.
Position Overview:
Freddie Mac Single-Family are seeking an energetic, motivated and endlessly curious individual, looking to continue building a career in financial services. The Senior Marketing Content Lead role provides a unique and exciting opportunity to develop communications and provide strategic input for industry leading technology and solutions in the mortgage industry.
Our Impact:
At Freddie Mac, we aim to build a positive impact on the housing finance system. We’re committed to helping:
Grow the candidate’s knowledge and understanding of marketing and communications – including writing client‑centric communications, defining audience and segment opportunities, and providing input for strategy and planning for multi‑channel campaigns and creative briefs.
Provide access to learning across processes, platforms and programs to write and execute B2B marketing content.
Foster an inclusive environment which promotes active engagement, intellectual curiosity, access to leadership and skill development.
Encourage and provide opportunity for tactical development and strategic planning
Your Impact:
In this role, you’ll serve as a trusted operational and support function to our marketing and communications team. Key responsibilities include:
Plan, develop and implement data‑driven marketing communications, with a focus on digital channels, promoting company products and solutions to further business objectives.
Develop communication tactics, including web page content, digital advertising, social media, email, thought leadership and event materials.
Prepare internal materials including promotional strategies, communications plans, campaign results, etc.
Apply marketing and communications principles, theories, and concepts consistently and strive for progress and growth.
Develop knowledge and expertise for various business lines and manage projects through to completion including measuring impact and efficacy.
Act as the principal contact for business partners and SMEs.
Gather the necessary information to solve problems of sizable scope and distill complex business processes and requirements into consumable content.
Qualifications:
Bachelor’s Degree or equivalent experience in Business, Marketing, or related field
5‑7 years experience writing business communications across channels
Proficiency with Microsoft Office Suite
Experience using written, visual, and audio communications across a variety of in‑person and digital platforms
Experience using social media for business marketing
Experience testing marketing and communications principles
Strong customer service orientation along with outstanding written and verbal communication, presentation, and editing skills
Decisive in the face of ambiguity Comfortable interacting with and presenting to all levels of leadership
Keys to Success in this Role:
Insatiable appetite for learning
Comfortability with changing priorities
Embrace change and be flexible
Build and nurture relationships with business stakeholders
Active engagement with peers and across Single‑Family business to build relationships
Stay current on marketing and communications trends
Stay current on policies, regulations and trends that may impact the industry
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market‑leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market‑based salary range of $94,000 - $142,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
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Position Overview:
Freddie Mac Single-Family are seeking an energetic, motivated and endlessly curious individual, looking to continue building a career in financial services. The Senior Marketing Content Lead role provides a unique and exciting opportunity to develop communications and provide strategic input for industry leading technology and solutions in the mortgage industry.
Our Impact:
At Freddie Mac, we aim to build a positive impact on the housing finance system. We’re committed to helping:
Grow the candidate’s knowledge and understanding of marketing and communications – including writing client‑centric communications, defining audience and segment opportunities, and providing input for strategy and planning for multi‑channel campaigns and creative briefs.
Provide access to learning across processes, platforms and programs to write and execute B2B marketing content.
Foster an inclusive environment which promotes active engagement, intellectual curiosity, access to leadership and skill development.
Encourage and provide opportunity for tactical development and strategic planning
Your Impact:
In this role, you’ll serve as a trusted operational and support function to our marketing and communications team. Key responsibilities include:
Plan, develop and implement data‑driven marketing communications, with a focus on digital channels, promoting company products and solutions to further business objectives.
Develop communication tactics, including web page content, digital advertising, social media, email, thought leadership and event materials.
Prepare internal materials including promotional strategies, communications plans, campaign results, etc.
Apply marketing and communications principles, theories, and concepts consistently and strive for progress and growth.
Develop knowledge and expertise for various business lines and manage projects through to completion including measuring impact and efficacy.
Act as the principal contact for business partners and SMEs.
Gather the necessary information to solve problems of sizable scope and distill complex business processes and requirements into consumable content.
Qualifications:
Bachelor’s Degree or equivalent experience in Business, Marketing, or related field
5‑7 years experience writing business communications across channels
Proficiency with Microsoft Office Suite
Experience using written, visual, and audio communications across a variety of in‑person and digital platforms
Experience using social media for business marketing
Experience testing marketing and communications principles
Strong customer service orientation along with outstanding written and verbal communication, presentation, and editing skills
Decisive in the face of ambiguity Comfortable interacting with and presenting to all levels of leadership
Keys to Success in this Role:
Insatiable appetite for learning
Comfortability with changing priorities
Embrace change and be flexible
Build and nurture relationships with business stakeholders
Active engagement with peers and across Single‑Family business to build relationships
Stay current on marketing and communications trends
Stay current on policies, regulations and trends that may impact the industry
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market‑leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market‑based salary range of $94,000 - $142,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
#J-18808-Ljbffr