Growth Marketing Associate

About Wine.com
Wine.com is the nation’s leading online wine retailer, connecting millions of customers with the world’s finest wines. We’re a data-driven, fast-moving team that takes performance marketing seriously — and we’re building the team to match our ambitions.

About the Role
We’re looking for a Growth Marketing Associate to join our in-house paid media team. Paid search is your core discipline — you know Google Ads cold, you’ve managed Shopping and Performance Max campaigns, and you think in terms of ROAS and contribution margin. You’ll own search while contributing across paid social and other channels as part of a collaborative, full-funnel acquisition team. Hybrid/Remote.

A Day in the Life

Own and optimize paid search campaigns (brand, non-brand, Shopping, and Performance Max) across national and regional efforts

Manage Google Merchant Center feeds — structure, optimization, and troubleshooting

Build and iterate on campaigns with a test & learn mindset: copy, bids, audiences, match types

Leverage value-based bidding and offline conversion data to optimize toward business outcomes — efficient revenue, margin, and customer LTV growth

Partner with CRM, Product, and Engineering on first-party audience strategies and feed quality

Monitor performance daily; build and maintain dashboards in enterprise reporting tools

Collaborate cross-channel with the broader Digital Acquisition team on full-funnel strategy

What Sets You Apart

Hands-on experience with Google Ads, Google Merchant Center, Shopping, and Performance Max — not theoretical

You’ve worked in ecommerce or retail; you understand product feeds, margin economics, and seasonal buying patterns

Comfortable with data: pulling reports, managing spreadsheets, connecting performance signals to business impact, and knowing when numbers are telling the truth

Building AI-powered workflows and automations in a marketing context — this is how you work, not something you’re curious about someday

Adaptable — privacy changes, platform shifts, and algorithm updates don’t rattle you

Eager to expand into paid social and other channels over timeAttention to detail is in your DNA

Passion for wine & spirits is a definite plus

Education & Experience

Bachelor’s degree

2–4 years of paid search / SEM experience with hands-on Shopping and Performance Max campaign management required

Ecommerce or retail vertical experience required

Google Merchant Center and feed management experience required

Adobe Analytics experience preferred

Paid social experience (Meta, TikTok, etc.) is a plus

Search Ads 360 experience is a plus

Compensation Range
Base salary: $65,000 – $85,000 annually, based on experience.

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