Vice President, Customer Acquisition
Missionvetpartners, Atlanta, GA, United States
The Vice President of Customer Acquisition is a critical growth leader responsible for architecting and scaling a high-performance acquisition engine across a distributed network of 900+ hospitals. This role blends deep performance marketing expertise, advanced analytics, AI-driven optimization, and conversion strategy to drive measurable growth in both new patient acquisition and active patient engagement.
This leader owns the full acquisition funnel—from media investment through conversion—ensuring every dollar deployed is optimized against marginal return curves and enterprise growth objectives.
Key Responsibilities
Performance Marketing & Growth Strategy
Own enterprise-wide acquisition strategy across paid and owned channels, including search, social, programmatic, and emerging AI-driven platforms
Develop and execute scalable, data-driven plans to achieve new patient and active patient growth targets at the hospital level
Manage and optimize a multi-million dollar media budget with a rigorous focus on marginal ROAS and incrementality
Advanced Analytics & Optimization
Build and operationalize marginal ROAS curves to inform investment decisions, budget allocation, and diminishing return thresholds
Establish a robust test-and-learn agenda across channels, creative, audiences, and bidding strategies
Partner with data science and BI teams to develop predictive models for demand generation, LTV, and cohort performance
Leverage AI and machine learning to inform audience segmentation, creative optimization, bidding strategies, and media mix modeling
Identify and deploy next-generation tools to automate campaign management, personalization, and performance forecasting
Translate AI-driven insights into actionable growth strategies across markets
Digital Experience & Conversion Optimization
Own website and digital funnel performance, driving continuous improvements in conversion rates and revenue per visit
Lead experimentation across landing pages, UX/UI, and personalization strategies to maximize patient conversion
Align digital experience with local hospital needs while maintaining enterprise-level scalability
Local Market Strategy & Execution
Translate enterprise strategy into localized acquisition plans tailored to individual hospital performance, demand signals, and competitive dynamics
Build frameworks for market-level budget allocation, prioritization, and performance tracking
Cross-Functional Leadership
Partner closely with Operations, Field Leadership, Product, and IT to align acquisition efforts with capacity, service offerings, and patient experience
Collaborate with Brand and Communications to ensure performance marketing aligns with brand positioning and messaging strategies
Team Leadership & Capability Building
Build and lead a high-performing team across performance marketing, analytics, and digital optimization
Foster a culture of accountability, experimentation, and continuous improvement
Elevate internal capabilities in advanced marketing analytics, AI adoption, and growth strategy
Qualifications
12+ years of experience in performance marketing, growth, or customer acquisition roles, ideally in multi-location or healthcare environments
Proven track record managing large-scale paid media budgets with strong ROI discipline
Deep expertise in marketing analytics, attribution models, incrementality testing, and marginal ROAS optimization
Experience leveraging AI/ML tools to drive marketing performance and decision-making
Strong background in digital product optimization, CRO, and website performance
Demonstrated ability to scale acquisition strategies across complex, distributed business models
Exceptional leadership skills with experience building and developing high-performing teams
Highly analytical mindset with the ability to translate data into strategic action
What Success Looks Like
New client acquisition growth
Active client engagement and retention contribution
Marginal ROAS and overall marketing efficiency programsConversion rate and digital revenue optimization
Market-level performance against hospital-specific targets
Speed and impact of experimentation and optimization cycles
Benefits and Support
Competitive hourly rate or salary based on experience and role.
Comprehensive coverage options including Medical, Dental, and Vision insurance, Employee Assistance Program (EAP). 401k retirement options and additional financial protection benefits such as Life Insurance and Disability coverage.
Professional development opportunities including educational assistance for qualified teammates to enroll in accredited programs.
Reasonable Accommodations
Applicants with disabilities may be entitled to reasonable accommodation. Please contact benefits@mvetpartners.com with your request and contact information.
EEO Statement
Mission Pet Health is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
This leader owns the full acquisition funnel—from media investment through conversion—ensuring every dollar deployed is optimized against marginal return curves and enterprise growth objectives.
Key Responsibilities
Performance Marketing & Growth Strategy
Own enterprise-wide acquisition strategy across paid and owned channels, including search, social, programmatic, and emerging AI-driven platforms
Develop and execute scalable, data-driven plans to achieve new patient and active patient growth targets at the hospital level
Manage and optimize a multi-million dollar media budget with a rigorous focus on marginal ROAS and incrementality
Advanced Analytics & Optimization
Build and operationalize marginal ROAS curves to inform investment decisions, budget allocation, and diminishing return thresholds
Establish a robust test-and-learn agenda across channels, creative, audiences, and bidding strategies
Partner with data science and BI teams to develop predictive models for demand generation, LTV, and cohort performance
Leverage AI and machine learning to inform audience segmentation, creative optimization, bidding strategies, and media mix modeling
Identify and deploy next-generation tools to automate campaign management, personalization, and performance forecasting
Translate AI-driven insights into actionable growth strategies across markets
Digital Experience & Conversion Optimization
Own website and digital funnel performance, driving continuous improvements in conversion rates and revenue per visit
Lead experimentation across landing pages, UX/UI, and personalization strategies to maximize patient conversion
Align digital experience with local hospital needs while maintaining enterprise-level scalability
Local Market Strategy & Execution
Translate enterprise strategy into localized acquisition plans tailored to individual hospital performance, demand signals, and competitive dynamics
Build frameworks for market-level budget allocation, prioritization, and performance tracking
Cross-Functional Leadership
Partner closely with Operations, Field Leadership, Product, and IT to align acquisition efforts with capacity, service offerings, and patient experience
Collaborate with Brand and Communications to ensure performance marketing aligns with brand positioning and messaging strategies
Team Leadership & Capability Building
Build and lead a high-performing team across performance marketing, analytics, and digital optimization
Foster a culture of accountability, experimentation, and continuous improvement
Elevate internal capabilities in advanced marketing analytics, AI adoption, and growth strategy
Qualifications
12+ years of experience in performance marketing, growth, or customer acquisition roles, ideally in multi-location or healthcare environments
Proven track record managing large-scale paid media budgets with strong ROI discipline
Deep expertise in marketing analytics, attribution models, incrementality testing, and marginal ROAS optimization
Experience leveraging AI/ML tools to drive marketing performance and decision-making
Strong background in digital product optimization, CRO, and website performance
Demonstrated ability to scale acquisition strategies across complex, distributed business models
Exceptional leadership skills with experience building and developing high-performing teams
Highly analytical mindset with the ability to translate data into strategic action
What Success Looks Like
New client acquisition growth
Active client engagement and retention contribution
Marginal ROAS and overall marketing efficiency programsConversion rate and digital revenue optimization
Market-level performance against hospital-specific targets
Speed and impact of experimentation and optimization cycles
Benefits and Support
Competitive hourly rate or salary based on experience and role.
Comprehensive coverage options including Medical, Dental, and Vision insurance, Employee Assistance Program (EAP). 401k retirement options and additional financial protection benefits such as Life Insurance and Disability coverage.
Professional development opportunities including educational assistance for qualified teammates to enroll in accredited programs.
Reasonable Accommodations
Applicants with disabilities may be entitled to reasonable accommodation. Please contact benefits@mvetpartners.com with your request and contact information.
EEO Statement
Mission Pet Health is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr