Sr. Director Marketing (US Brand Lead) Respiratory Biologics

Sr. Director Marketing (US Brand Lead) Respiratory Biologics
Durham, NC or Philadelphia, PA

As the Sr. Director of Marketing, you will report to the VP of Marketing for US Specialty and function as the commercial leader for the brand.

This is a highly visible and strategically important role. You will be responsible for leading the US brand strategy, driving brand performance, and managing a team of US marketers. You will cultivate a performance‑driven culture grounded in clear accountability, defined decision‑making authority, and transparent expectations.

You will be accountable for developing, implementing, and measuring the impact of the US brand strategy and operating plan; leading a team of US marketers; and driving brand performance across a key asset within GSK’s Respiratory Biologics portfolio, with a focus on newly launched indications and accelerating growth across the brand lifecycle.

The specific accountabilities of this role include the following:

Achieving annual brand, sales and profit targets

Overseeing the creation and implementation of strategic and operating plans

Managing product lifecycle

Managing short‑and long‑range forecasts

P&L ownership

Ensuring reliable supply and fiscally responsible supply chain operations

Setting direction and ensuring strategic alignment across functional stakeholder groups

Defining metrics and assessing brand performance

Leading and developing a high‑performing team of marketing directors, managers, and associates

Maintaining detailed understanding of disease and competitive marketplace

Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross‑channel promotional mix

Providing feedback to US Medical Affairs and global teams to ensure evidence generation is fit for purpose across the brand lifecycle

Partnering with global commercial teams

Basic Qualifications

Bachelor’s degree

Minimum of 10 years’ commercial experience including sales or marketing

Minimum of 6 years of marketing experience

Experience in US healthcare brand marketing

Experience in direct people management

Preferred Qualifications

MBA or MPH

Sales leadership experience, with a preference in Specialty Sales

Business and financial acumen

Experience with biologics and/or buy‑and‑bill and/or specialty pharmacy models

Experience in respiratory or global markets

Broad commercial experience including:

Brand lifecycle management

Senior leader engagement

Matrix team leadership

Category and product strategy development

Customer insight, messaging, campaign, and creative development

Agency management

Budget management

Understanding of channels, pricing, and market access strategies

Market and brand opportunity analysis and development of actionable brand insights

Ability to recognize trade‑offs and adjust priorities between short‑ and long‑term needs

Benefits Summary
Visit GSK US Benefits Summary to learn more about the comprehensive benefits program offered to US employees.

Equal Opportunity Employer
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.

Accommodation Information
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at usrecruitment.adjustments@gsk.com.

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