Senior Product Marketing Manager
Avante, Seattle, WA, United States
Overview
Ask any employee to explain their benefits, and you'll likely get a confused shrug. For HR leaders, benefits are the second-largest expense, but visibility into what’s working and what’s wasted is often lacking. Avante is an AI-native benefits intelligence platform that turns benefits complexity into clarity. For employees, our agent Carly provides personalized, always-on benefits guidance. For benefits leaders, our agent Ava monitors the program, surfaces what needs attention, and delivers strategic intelligence on costs, utilization, and outcomes in seconds. These agents create a closed-loop system where employee engagement data informs benefits strategy, and smarter strategy improves the employee experience.
We’re based in Seattle and work 4 days a week in the office (one day remote). We’ve proven the platform with Fortune 2000 customers and we’re scaling our go-to-market motion. We’re hiring our first Senior Product Marketing Manager to own how Avante shows up to enterprise buyers.
What You’ll Own
Positioning and messaging
Develop and refine product positioning for our dual AI agents (Carly and Ava) and the platform that connects them across buyer personas.
Write messaging frameworks that Sales and partners can use in conversations with CHROs, CFOs, and benefits leaders.
Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors.
Sales, Customer Success, and Partner Enablement
Build bottom-of-funnel sales collateral: business case templates, ROI narratives, objection-handling guides, demo storytelling, and one-pagers.
Develop case studies and customer proof points that speak directly to enterprise buyer concerns.
Create pitch decks, leave-behinds, and sales collateral for different stages of the enterprise sales cycle.
Build enablement materials for partners including brokers, consultants, and implementation partners.
Create upsell and expansion messaging to support Customer Success.
Product launches and releases
Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product.
Write release notes, feature announcements, and customer communications.
Train Sales and Customer Success on new features and how to position them.
Market and Competitive Intelligence
Track the competitive landscape using AI tools for ongoing monitoring and analysis.
Recommend positioning updates based on competitor movement and market dynamics.
Analyze buyer feedback, win/loss data, and sales conversations to refine messaging.
Stay current on benefits industry trends, regulations, and enterprise HR and finance priorities.
Customer Insights and Proof Points
Conduct customer interviews and develop case studies that demonstrate ROI and business impact.
Translate product usage data and customer feedback into messaging improvements.
Build customer proof points and references to support enterprise sales cycles.
What We’re Looking For
Experience
5 to 7 years in product marketing, preferably in B2B SaaS selling to enterprise buyers.
Track record of building messaging and sales content that directly contributed to closing deals.
Experience working cross-functionally with Sales, Product, Customer Success, and leadership.
Skills
Exceptional writer who can produce high volumes of sales collateral, enablement materials, and customer-facing content.
Strong AI fluency with the ability to use AI tools to scale research, writing, and competitive analysis without sacrificing quality.
Ability to translate complex product capabilities into clear, differentiated value propositions across formats.
Comfortable operating in enterprise sales cycles with multiple stakeholders and long evaluation timelines.
Ability to work independently and make decisions without constant oversight.
Experience with competitive analysis and positioning strategy.
Knowledge of benefits, HR tech, or AI is a plus but not required.
Working Style
You move quickly and don’t wait for perfect information before taking action.
You leverage AI tools to scale your output and increase effectiveness.
You’re comfortable being the first PMM hire and building from scratch.
You can operate at both a strategic and execution level.
You push back with data and conviction when needed.
How We Work
Our four values translate into concrete operating tenets that shape daily decisions.
Beat Yesterday.
Re-evaluate our toolkit quarterly, act on 70% of information, timebox, execute, and iterate. AI can get you 80% of the way there; what goes out under your name is your responsibility.
Embrace Type 2 Fun.
Take on hard problems, assume good intent, celebrate specific behaviors, stay available to customers, and do unscalable things today to build scalable advantages tomorrow.
Stay Hungry, Stay Curious.
Be the AI expert in your function, learn, teach, and ask good questions with urgency.
Act Like an Owner.
Raise issues early, prioritize customer-facing work, and maintain clear communication.
Salary range: $140,000 - $155,000 per year.
Benefits include: stock options, medical/dental/vision, commuter benefits, and 401K.
Why Join Avante
We’re solving a real problem that affects millions of employees. Benefits are confusing, and we’re using AI to make them understandable and useful. We’ve proven the concept with Fortune 2000 customers and are scaling. You’ll work directly with our CEO and leadership team, shape our positioning during a critical growth phase, and help build the marketing function from the ground up. If you want ownership, impact, and the chance to define how we go to market, this is the role.
#J-18808-Ljbffr
Ask any employee to explain their benefits, and you'll likely get a confused shrug. For HR leaders, benefits are the second-largest expense, but visibility into what’s working and what’s wasted is often lacking. Avante is an AI-native benefits intelligence platform that turns benefits complexity into clarity. For employees, our agent Carly provides personalized, always-on benefits guidance. For benefits leaders, our agent Ava monitors the program, surfaces what needs attention, and delivers strategic intelligence on costs, utilization, and outcomes in seconds. These agents create a closed-loop system where employee engagement data informs benefits strategy, and smarter strategy improves the employee experience.
We’re based in Seattle and work 4 days a week in the office (one day remote). We’ve proven the platform with Fortune 2000 customers and we’re scaling our go-to-market motion. We’re hiring our first Senior Product Marketing Manager to own how Avante shows up to enterprise buyers.
What You’ll Own
Positioning and messaging
Develop and refine product positioning for our dual AI agents (Carly and Ava) and the platform that connects them across buyer personas.
Write messaging frameworks that Sales and partners can use in conversations with CHROs, CFOs, and benefits leaders.
Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors.
Sales, Customer Success, and Partner Enablement
Build bottom-of-funnel sales collateral: business case templates, ROI narratives, objection-handling guides, demo storytelling, and one-pagers.
Develop case studies and customer proof points that speak directly to enterprise buyer concerns.
Create pitch decks, leave-behinds, and sales collateral for different stages of the enterprise sales cycle.
Build enablement materials for partners including brokers, consultants, and implementation partners.
Create upsell and expansion messaging to support Customer Success.
Product launches and releases
Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product.
Write release notes, feature announcements, and customer communications.
Train Sales and Customer Success on new features and how to position them.
Market and Competitive Intelligence
Track the competitive landscape using AI tools for ongoing monitoring and analysis.
Recommend positioning updates based on competitor movement and market dynamics.
Analyze buyer feedback, win/loss data, and sales conversations to refine messaging.
Stay current on benefits industry trends, regulations, and enterprise HR and finance priorities.
Customer Insights and Proof Points
Conduct customer interviews and develop case studies that demonstrate ROI and business impact.
Translate product usage data and customer feedback into messaging improvements.
Build customer proof points and references to support enterprise sales cycles.
What We’re Looking For
Experience
5 to 7 years in product marketing, preferably in B2B SaaS selling to enterprise buyers.
Track record of building messaging and sales content that directly contributed to closing deals.
Experience working cross-functionally with Sales, Product, Customer Success, and leadership.
Skills
Exceptional writer who can produce high volumes of sales collateral, enablement materials, and customer-facing content.
Strong AI fluency with the ability to use AI tools to scale research, writing, and competitive analysis without sacrificing quality.
Ability to translate complex product capabilities into clear, differentiated value propositions across formats.
Comfortable operating in enterprise sales cycles with multiple stakeholders and long evaluation timelines.
Ability to work independently and make decisions without constant oversight.
Experience with competitive analysis and positioning strategy.
Knowledge of benefits, HR tech, or AI is a plus but not required.
Working Style
You move quickly and don’t wait for perfect information before taking action.
You leverage AI tools to scale your output and increase effectiveness.
You’re comfortable being the first PMM hire and building from scratch.
You can operate at both a strategic and execution level.
You push back with data and conviction when needed.
How We Work
Our four values translate into concrete operating tenets that shape daily decisions.
Beat Yesterday.
Re-evaluate our toolkit quarterly, act on 70% of information, timebox, execute, and iterate. AI can get you 80% of the way there; what goes out under your name is your responsibility.
Embrace Type 2 Fun.
Take on hard problems, assume good intent, celebrate specific behaviors, stay available to customers, and do unscalable things today to build scalable advantages tomorrow.
Stay Hungry, Stay Curious.
Be the AI expert in your function, learn, teach, and ask good questions with urgency.
Act Like an Owner.
Raise issues early, prioritize customer-facing work, and maintain clear communication.
Salary range: $140,000 - $155,000 per year.
Benefits include: stock options, medical/dental/vision, commuter benefits, and 401K.
Why Join Avante
We’re solving a real problem that affects millions of employees. Benefits are confusing, and we’re using AI to make them understandable and useful. We’ve proven the concept with Fortune 2000 customers and are scaling. You’ll work directly with our CEO and leadership team, shape our positioning during a critical growth phase, and help build the marketing function from the ground up. If you want ownership, impact, and the chance to define how we go to market, this is the role.
#J-18808-Ljbffr