Director of Audience Strategy and Community Engagement
Berkshire Black Economic Council, Oklahoma City, OK, United States
Director of Audience Strategy and Community Engagement
Director of Audience Strategy & Community Engagement
About the Mahaiwe
The Mahaiwe Performing Arts Center is the leading presenter of dance, music, theatre, opera, film, and educational programming in the southern Berkshires. Housed in a lovingly restored 1905 historic theater and a nearby flexible venue, both in the heart of Great Barrington, Massachusetts, the Mahaiwe brings world-class performing arts to its community at accessible price points and serves as a cultural anchor for the region.
About the Position
Full-Time/Exempt
Reports to: Executive Director
Supervises: Marketing & Communications Manager, Box Office Manager, House Manager, Education & Community Engagement Manager
Salary Range: $85,000 – 90,000/year
Benefits: 100% individual health care, dental, vision, short- and long-term disability, and life insurance; paid sick, personal, holiday, and vacation time; 3% matching retirement contribution; complimentary tickets; stimulating work environment; and work that makes a difference
Primary Responsibilities
Brand & Promotion
Innovate and establish strategic direction and monitor progress for all owned, earned, and paid channels, including digital / social media, e-marketing, press communications, advertising, and promotion, to improve brand position and increase earned revenue
Develop compelling storytelling that reflects the Mahaiwe’s mission and brand voice and transcends any single experience
Foster consistent messaging and experiential design across all touchpoints
Lead audience acquisition and retention campaigns
Identify and manage earned revenue growth opportunities, including but not limited to feedback mechanisms, co‑promotions, group sales, promotional events, and visitor areas
Collaborate with the Director of Advancement on strategy, execution, and analysis of donor and campaign communications
Collaborate with the Programming team to connect audience motivations and growth opportunities to season planning
Audience Experience & Engagement
Utilizing customer experience mapping, design a cohesive, audience experience – from initial contact through post‑event – that is welcoming, accessible, and memorable
Develop initiatives that build audience loyalty and curiosity
Ensure mechanisms are in place to track and respond to audience feedback to continuously improve the patron experience
Oversee CRM strategy and administration, leveraging patron data to inform engagement, retention, and revenue goals
Community Outreach & Partnerships
Develop and lead a strategic engagement program
Strengthen collaborative relationships with community organizations, schools, and civic groups across the Berkshires and neighboring communities
Design and implement outreach strategies that expand the Mahaiwe’s reach to underserved and underrepresented audiences
Guide each revenue‑generating area to develop robust data‑driven business plans
Direct four departmental managers in achieving defined goals and meeting annual targets
Co‑create and monitor annual expense budgets for areas of oversight
Ensure that departments are working collaboratively with all parts of the organization
Answer for bottom‑line earned revenue of $1M or more annually
Create and present reports to the Board of Directors, as requested
As a member of the senior management team, contribute to strategic thinking and long term planning for the organization as a whole
General Responsibilities
Uphold and embody the Mahaiwe’s policies and efforts in workforce diversity, safety, and sustainability
Effectively promote a culture of high performance and continuous improvement that values leadership, collaboration, learning, trusting relationships, and quality
Contribute to a welcoming, respectful, and inclusive working environment
Any other duties that reasonably arise to fulfill the objectives of the Mahaiwe
Qualifications
A driving interest in the performing arts and enthusiasm for the mission of the Mahaiwe Performing Arts Center, including its commitment to community access
5+ years of proven experience managing and motivating a team
5+ years of quantifiable success implementing strategy for brand position and/or customer service operations (if in non‑profit arts, preferably performing arts, that is a plus)
Experience using data to inform strategy and measure results
Entrepreneurial, creative, customer‑centric mindset and operational know‑how
Ability to think inventively from an organization‑wide perspective
Strong interpersonal skills and ability to navigate a complex, cross‑functional environment with diplomacy and good humor
Ability to galvanize internal and external stakeholders toward a shared vision, with demonstrated success building partnerships and working across diverse constituencies
Superior verbal and written communication
Outstanding organizational, time management, and project management skills with an overall execution orientation and high attention to detail
Exceptional problem‑solving skills, and the ability to manage competing priorities and multiple projects in various stages
Demonstrated ethics, integrity, and confidentiality
Digital fluency (experience with Patron Manager/LEAP or Salesforce, a plus)
Willingness to work on‑site and, on occasion, on a non‑conventional schedule, including evening, weekend, or holiday hours
Familiarity with the Berkshire region, a plus
Employment is contingent upon successful completion of a criminal background check in accordance with Massachusetts law
Physical Work Environment
This position requires an employee to operate a computer, use a telephone, and move through a variety of office and theater environments.
Equal Opportunity Employer
The Mahaiwe is an equal opportunity employer, has harassment and whistleblower policies in place, and works to create an inclusive work environment.
#J-18808-Ljbffr
Director of Audience Strategy & Community Engagement
About the Mahaiwe
The Mahaiwe Performing Arts Center is the leading presenter of dance, music, theatre, opera, film, and educational programming in the southern Berkshires. Housed in a lovingly restored 1905 historic theater and a nearby flexible venue, both in the heart of Great Barrington, Massachusetts, the Mahaiwe brings world-class performing arts to its community at accessible price points and serves as a cultural anchor for the region.
About the Position
Full-Time/Exempt
Reports to: Executive Director
Supervises: Marketing & Communications Manager, Box Office Manager, House Manager, Education & Community Engagement Manager
Salary Range: $85,000 – 90,000/year
Benefits: 100% individual health care, dental, vision, short- and long-term disability, and life insurance; paid sick, personal, holiday, and vacation time; 3% matching retirement contribution; complimentary tickets; stimulating work environment; and work that makes a difference
Primary Responsibilities
Brand & Promotion
Innovate and establish strategic direction and monitor progress for all owned, earned, and paid channels, including digital / social media, e-marketing, press communications, advertising, and promotion, to improve brand position and increase earned revenue
Develop compelling storytelling that reflects the Mahaiwe’s mission and brand voice and transcends any single experience
Foster consistent messaging and experiential design across all touchpoints
Lead audience acquisition and retention campaigns
Identify and manage earned revenue growth opportunities, including but not limited to feedback mechanisms, co‑promotions, group sales, promotional events, and visitor areas
Collaborate with the Director of Advancement on strategy, execution, and analysis of donor and campaign communications
Collaborate with the Programming team to connect audience motivations and growth opportunities to season planning
Audience Experience & Engagement
Utilizing customer experience mapping, design a cohesive, audience experience – from initial contact through post‑event – that is welcoming, accessible, and memorable
Develop initiatives that build audience loyalty and curiosity
Ensure mechanisms are in place to track and respond to audience feedback to continuously improve the patron experience
Oversee CRM strategy and administration, leveraging patron data to inform engagement, retention, and revenue goals
Community Outreach & Partnerships
Develop and lead a strategic engagement program
Strengthen collaborative relationships with community organizations, schools, and civic groups across the Berkshires and neighboring communities
Design and implement outreach strategies that expand the Mahaiwe’s reach to underserved and underrepresented audiences
Guide each revenue‑generating area to develop robust data‑driven business plans
Direct four departmental managers in achieving defined goals and meeting annual targets
Co‑create and monitor annual expense budgets for areas of oversight
Ensure that departments are working collaboratively with all parts of the organization
Answer for bottom‑line earned revenue of $1M or more annually
Create and present reports to the Board of Directors, as requested
As a member of the senior management team, contribute to strategic thinking and long term planning for the organization as a whole
General Responsibilities
Uphold and embody the Mahaiwe’s policies and efforts in workforce diversity, safety, and sustainability
Effectively promote a culture of high performance and continuous improvement that values leadership, collaboration, learning, trusting relationships, and quality
Contribute to a welcoming, respectful, and inclusive working environment
Any other duties that reasonably arise to fulfill the objectives of the Mahaiwe
Qualifications
A driving interest in the performing arts and enthusiasm for the mission of the Mahaiwe Performing Arts Center, including its commitment to community access
5+ years of proven experience managing and motivating a team
5+ years of quantifiable success implementing strategy for brand position and/or customer service operations (if in non‑profit arts, preferably performing arts, that is a plus)
Experience using data to inform strategy and measure results
Entrepreneurial, creative, customer‑centric mindset and operational know‑how
Ability to think inventively from an organization‑wide perspective
Strong interpersonal skills and ability to navigate a complex, cross‑functional environment with diplomacy and good humor
Ability to galvanize internal and external stakeholders toward a shared vision, with demonstrated success building partnerships and working across diverse constituencies
Superior verbal and written communication
Outstanding organizational, time management, and project management skills with an overall execution orientation and high attention to detail
Exceptional problem‑solving skills, and the ability to manage competing priorities and multiple projects in various stages
Demonstrated ethics, integrity, and confidentiality
Digital fluency (experience with Patron Manager/LEAP or Salesforce, a plus)
Willingness to work on‑site and, on occasion, on a non‑conventional schedule, including evening, weekend, or holiday hours
Familiarity with the Berkshire region, a plus
Employment is contingent upon successful completion of a criminal background check in accordance with Massachusetts law
Physical Work Environment
This position requires an employee to operate a computer, use a telephone, and move through a variety of office and theater environments.
Equal Opportunity Employer
The Mahaiwe is an equal opportunity employer, has harassment and whistleblower policies in place, and works to create an inclusive work environment.
#J-18808-Ljbffr