Thought Leader Liaison, US Neurology, Southwest
AstraZeneca GmbH, Wilmington, DE, United States
This is what you will do: The Thought Leader Liaison (TLL) role is a senior field-based position within the US commercial organization that will focus on commercial KOL relationship engagement, promotional speaker training and development, and supports the strategic execution of insight generation to inform company direction. The position will report to the Director TLL and is a field-based extension of the marketing team.
You will be responsible for:
Thought Leader Development
Develop and maintain KOL Engagement Plans for thought leaders
Plan and execute National and Regional Congress Engagement Plan with a focus on meaningful engagements with senior leadership and in support of marketing initiatives
Support commercial KOL influence mapping initiatives by developing profiles
Monitor KOL insights about current and future treatment patterns that may impact the commercial strategy and provide feedback for consideration
Act as liaison between KOLs and Alexion for on label activities, including office-based cross-functional colleagues and teams (Marketing, Medical, Diagnostics, and Executive leadership)
Assist in the facilitation and execution of commercial advisory boards through identification of key advisors equipped to provide compelling insights
Align with field partners such as Medical Science Liaisons on complementary initiatives with shared customers
Promotional Physician Speaker Bureau Management & Engagement
Work with Marketing and Sales Management to identify and recruit KOLs for national and regional faculty and speaker bureaus
Train, evaluate, and coach physician speakers to provide high-quality branded and unbranded education
Ensures appropriate and compliant execution of speaker programs
Monitors speaker performance at live programs
Work with marketing and contracted speakers to gain and synthesize feedback in support of the evolution of promotional programming content, case studies for potential publications, and other commercial projects
Provides field-based training on speaker programs when needed
Compliant Collaboration with Regional Field Team
Provides input and support in developing account plans
Provides field-based training when needed
Address customer service issues/identified needs and coordinate cross-functional action plans to address on label issue as needed
Brand Strategy
Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Compliance & Integrity
Works with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business Conduct
You will need to have:
7 plus years’ work experience in academia, medical or bio/pharma
Experience in a combination of one or more of the following areas: product marketing, field sales, clinical, nurse practitioner or thought leader engagement
Working knowledge of Thought Leader engagement practices.
Clinical, technical, and scientific knowledge and aptitude in complex disease states
Effective verbal and written communication skills and organizational abilities
Proven ability to manage large geographical territory
Must live within the assigned territory or within 150 miles of the boarder of the territory
Valid driver’s license and clean driving record.
Travel requirements: Willing to travel >50% of the time including significant overnight and weekend travel
We would prefer for you to have:
Bachelor’s Degree
Graduate degree (MSc, MSN, MBA)
Prior experience and/or relationships within the Neurology area
Prior experience in bio/pharma in Marketing or thought leader engagement strongly preferred
Self-driven with strong organizing and planning skills
Highly collaborative with the ability to manage multiple projects simultaneously
Demonstrated ability to execute against strategic and tactical plans under short timelines
The duties of this role are generally conducted in a field environment. As is typical of a field-based role, employees must be able, with or without an accommodation to: travel by public transportation, automobile, train, or plane; work comfortably in a clinical setting; use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
The annual base pay (or hourly rate of compensation) for this position ranges from $155,824.80 - $233,737.20. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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You will be responsible for:
Thought Leader Development
Develop and maintain KOL Engagement Plans for thought leaders
Plan and execute National and Regional Congress Engagement Plan with a focus on meaningful engagements with senior leadership and in support of marketing initiatives
Support commercial KOL influence mapping initiatives by developing profiles
Monitor KOL insights about current and future treatment patterns that may impact the commercial strategy and provide feedback for consideration
Act as liaison between KOLs and Alexion for on label activities, including office-based cross-functional colleagues and teams (Marketing, Medical, Diagnostics, and Executive leadership)
Assist in the facilitation and execution of commercial advisory boards through identification of key advisors equipped to provide compelling insights
Align with field partners such as Medical Science Liaisons on complementary initiatives with shared customers
Promotional Physician Speaker Bureau Management & Engagement
Work with Marketing and Sales Management to identify and recruit KOLs for national and regional faculty and speaker bureaus
Train, evaluate, and coach physician speakers to provide high-quality branded and unbranded education
Ensures appropriate and compliant execution of speaker programs
Monitors speaker performance at live programs
Work with marketing and contracted speakers to gain and synthesize feedback in support of the evolution of promotional programming content, case studies for potential publications, and other commercial projects
Provides field-based training on speaker programs when needed
Compliant Collaboration with Regional Field Team
Provides input and support in developing account plans
Provides field-based training when needed
Address customer service issues/identified needs and coordinate cross-functional action plans to address on label issue as needed
Brand Strategy
Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Compliance & Integrity
Works with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business Conduct
You will need to have:
7 plus years’ work experience in academia, medical or bio/pharma
Experience in a combination of one or more of the following areas: product marketing, field sales, clinical, nurse practitioner or thought leader engagement
Working knowledge of Thought Leader engagement practices.
Clinical, technical, and scientific knowledge and aptitude in complex disease states
Effective verbal and written communication skills and organizational abilities
Proven ability to manage large geographical territory
Must live within the assigned territory or within 150 miles of the boarder of the territory
Valid driver’s license and clean driving record.
Travel requirements: Willing to travel >50% of the time including significant overnight and weekend travel
We would prefer for you to have:
Bachelor’s Degree
Graduate degree (MSc, MSN, MBA)
Prior experience and/or relationships within the Neurology area
Prior experience in bio/pharma in Marketing or thought leader engagement strongly preferred
Self-driven with strong organizing and planning skills
Highly collaborative with the ability to manage multiple projects simultaneously
Demonstrated ability to execute against strategic and tactical plans under short timelines
The duties of this role are generally conducted in a field environment. As is typical of a field-based role, employees must be able, with or without an accommodation to: travel by public transportation, automobile, train, or plane; work comfortably in a clinical setting; use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
The annual base pay (or hourly rate of compensation) for this position ranges from $155,824.80 - $233,737.20. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
#J-18808-Ljbffr