Growth Marketing Lead
Mello Co, Austin, TX, United States
About Mello
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
Mello is a fast-growing premium merchandise and branded products company helping ambitious food, beverage, hospitality, retail, and lifestyle brands create products people actually want to keep.
We’re building a modern merchandising company that blends great design, global production, white-glove service, and fast execution. We’re looking for a
Growth Marketing Lead
to help accelerate pipeline, revenue, and brand awareness.
This is not a slow corporate marketing role. This is for someone who wants ownership, speed, and measurable impact.
What You’ll Own
Paid Growth & Demand Generation
Build, launch, and optimize paid campaigns across Google, Meta, and other relevant channels
Improve lead quality, CAC, CPL, and ROAS
Build retargeting and funnel strategies
Landing Pages & Conversion
Build or manage creation of landing pages that convert
Improve site conversion rates through testing
Create campaign-specific funnels and offers
Creative Performance Marketing
Develop ad angles, hooks, messaging, and testing plans
Create assets directly or brief internal creative team
Continuously iterate based on results
SEO + AI Search Growth
Build SEO strategy focused on commercial-intent keywords
Launch landing pages targeting high-value searches
Improve discoverability across AI search tools like OpenAI ChatGPT, Google Gemini, and Perplexity AI
Email + SMS Lifecycle Marketing
Build nurture flows, reactivation campaigns, and retention systems
Improve lead follow-up and repeat purchase opportunities
Manage campaigns that drive measurable revenue
AI + Growth Systems
Research and implement AI tools to improve speed, efficiency, reporting, and experimentation
Build scalable marketing systems, not just one-off campaigns
What We’re Looking For
4+ years in growth marketing, demand gen, or performance marketing
Proven track record generating pipeline or revenue
Strong paid ads experience
Strong conversion / landing page instincts
Experience with email automation platforms
SEO knowledge focused on business outcomes
Comfortable using AI tools daily
High ownership mindset
Fast-moving and resourceful
Bonus Points
B2B lead gen experience
Agency or xywuqvp service business experience
Design taste / creative instincts
Experience working with premium brands
What Success Looks Like in the First 90 Days
Paid campaigns live with active testing cadence
New landing pages launched
Email nurture + reactivation systems built
SEO / AI search roadmap live
Clear reporting dashboard in place
Pipeline growth from marketing channels
Why Join Mello
High ownership role with real influence
Work directly with leadership
Help shape a category-defining company
Fast-moving environment with room to grow
Creative brand with premium clients and products
How to Apply
Please send your resume plus examples of campaigns, funnels, landing pages, or growth wins you personally drove.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
Mello is a fast-growing premium merchandise and branded products company helping ambitious food, beverage, hospitality, retail, and lifestyle brands create products people actually want to keep.
We’re building a modern merchandising company that blends great design, global production, white-glove service, and fast execution. We’re looking for a
Growth Marketing Lead
to help accelerate pipeline, revenue, and brand awareness.
This is not a slow corporate marketing role. This is for someone who wants ownership, speed, and measurable impact.
What You’ll Own
Paid Growth & Demand Generation
Build, launch, and optimize paid campaigns across Google, Meta, and other relevant channels
Improve lead quality, CAC, CPL, and ROAS
Build retargeting and funnel strategies
Landing Pages & Conversion
Build or manage creation of landing pages that convert
Improve site conversion rates through testing
Create campaign-specific funnels and offers
Creative Performance Marketing
Develop ad angles, hooks, messaging, and testing plans
Create assets directly or brief internal creative team
Continuously iterate based on results
SEO + AI Search Growth
Build SEO strategy focused on commercial-intent keywords
Launch landing pages targeting high-value searches
Improve discoverability across AI search tools like OpenAI ChatGPT, Google Gemini, and Perplexity AI
Email + SMS Lifecycle Marketing
Build nurture flows, reactivation campaigns, and retention systems
Improve lead follow-up and repeat purchase opportunities
Manage campaigns that drive measurable revenue
AI + Growth Systems
Research and implement AI tools to improve speed, efficiency, reporting, and experimentation
Build scalable marketing systems, not just one-off campaigns
What We’re Looking For
4+ years in growth marketing, demand gen, or performance marketing
Proven track record generating pipeline or revenue
Strong paid ads experience
Strong conversion / landing page instincts
Experience with email automation platforms
SEO knowledge focused on business outcomes
Comfortable using AI tools daily
High ownership mindset
Fast-moving and resourceful
Bonus Points
B2B lead gen experience
Agency or xywuqvp service business experience
Design taste / creative instincts
Experience working with premium brands
What Success Looks Like in the First 90 Days
Paid campaigns live with active testing cadence
New landing pages launched
Email nurture + reactivation systems built
SEO / AI search roadmap live
Clear reporting dashboard in place
Pipeline growth from marketing channels
Why Join Mello
High ownership role with real influence
Work directly with leadership
Help shape a category-defining company
Fast-moving environment with room to grow
Creative brand with premium clients and products
How to Apply
Please send your resume plus examples of campaigns, funnels, landing pages, or growth wins you personally drove.