Artist Marketing Manager, Amazon Music Japan
Amazon, New York, NY, United States
Artist Marketing Manager, Amazon Music Japan
Amazon Music is seeking an experienced Artist Marketing Manager to join our Japan team. In this role, you will serve as the strategic marketing lead in partnership with Artist & Label Relations (AR/LR) managers. You will translate artist, label, and editorial strategies into integrated marketing campaigns — working across creative, media, and production teams to drive measurable impact on stream growth, media value, and customer growth.
Key Job Responsibilities
Campaign Strategy & Planning
Develop comprehensive marketing campaign strategies based on briefs from AR/LR managers, managing budgets efficiently to ensure optimal allocation across creative, production, and media.
Lead campaign planning sessions with internal partners and cross‑functional teams to align on objectives, creative direction, and success metrics.
Design and manage multiple concurrent campaigns across artist marketing and content marketing, driving measurable impact on stream growth, media value, and customer growth.
Cross-Functional Collaboration & Execution
Partner with creative teams to develop compelling campaign concepts and content that resonate with target audiences, identifying opportunities for cost optimization without compromising quality.
Serve as the primary point of contact between AR/LR, Programming, and internal/external marketing support functions to optimize campaign reach across owned, earned, and paid channels.
Interface with product and analytics teams to leverage platform capabilities, track spending, and provide regular budget and performance updates to stakeholders.
Performance & Optimization
Define campaign KPIs and success metrics across stream growth, media value, and customer growth; monitor performance and provide actionable insights for optimization.
Conduct post-campaign analysis and stay current on music industry trends, competitive landscape, and emerging marketing channels.
A Day in the Life
On a typical day, you'll start by syncing with your AR/LR partner to align on an upcoming campaign brief — whether it's a new album launch or a seasonal editorial franchise. You'll spend time reviewing creative concepts with the creative team, providing feedback that balances the artist's vision with Amazon Music's brand and business goals. Mid‑day might involve a cross‑functional check‑in with media, product, and analytics teams to review campaign performance and adjust targeting or spend. You'll close the day drafting a post‑campaign report or preparing a planning deck for an upcoming pitch. No two days are the same — you'll be context‑switching between strategic planning and hands‑on execution, always with an eye on measurable impact.
About the Team
The Amazon Music Marketing team in Japan is a dynamic, cross‑functional group passionate about connecting fans with the music they love. We sit at the intersection of music culture, technology, and storytelling — partnering closely with Artist & Label Relations, Programming, Creative, and Product teams to bring campaigns to life. We move fast, think big, and hold ourselves to a high bar for both creativity and business impact. If you're energized by the challenge of building something meaningful in a competitive market, and you care deeply about music and the artists who make it, this is the team for you.
Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience with end‑to‑end project management.
Speak, write, and read fluently in Japanese.
Speak, write, and read fluently in English.
Experience in marketing within the music industry, entertainment, or media sectors.
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
Experience working at a record label, artist management company, artist talent agency, or similar field within the music industry.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Amazon Music is seeking an experienced Artist Marketing Manager to join our Japan team. In this role, you will serve as the strategic marketing lead in partnership with Artist & Label Relations (AR/LR) managers. You will translate artist, label, and editorial strategies into integrated marketing campaigns — working across creative, media, and production teams to drive measurable impact on stream growth, media value, and customer growth.
Key Job Responsibilities
Campaign Strategy & Planning
Develop comprehensive marketing campaign strategies based on briefs from AR/LR managers, managing budgets efficiently to ensure optimal allocation across creative, production, and media.
Lead campaign planning sessions with internal partners and cross‑functional teams to align on objectives, creative direction, and success metrics.
Design and manage multiple concurrent campaigns across artist marketing and content marketing, driving measurable impact on stream growth, media value, and customer growth.
Cross-Functional Collaboration & Execution
Partner with creative teams to develop compelling campaign concepts and content that resonate with target audiences, identifying opportunities for cost optimization without compromising quality.
Serve as the primary point of contact between AR/LR, Programming, and internal/external marketing support functions to optimize campaign reach across owned, earned, and paid channels.
Interface with product and analytics teams to leverage platform capabilities, track spending, and provide regular budget and performance updates to stakeholders.
Performance & Optimization
Define campaign KPIs and success metrics across stream growth, media value, and customer growth; monitor performance and provide actionable insights for optimization.
Conduct post-campaign analysis and stay current on music industry trends, competitive landscape, and emerging marketing channels.
A Day in the Life
On a typical day, you'll start by syncing with your AR/LR partner to align on an upcoming campaign brief — whether it's a new album launch or a seasonal editorial franchise. You'll spend time reviewing creative concepts with the creative team, providing feedback that balances the artist's vision with Amazon Music's brand and business goals. Mid‑day might involve a cross‑functional check‑in with media, product, and analytics teams to review campaign performance and adjust targeting or spend. You'll close the day drafting a post‑campaign report or preparing a planning deck for an upcoming pitch. No two days are the same — you'll be context‑switching between strategic planning and hands‑on execution, always with an eye on measurable impact.
About the Team
The Amazon Music Marketing team in Japan is a dynamic, cross‑functional group passionate about connecting fans with the music they love. We sit at the intersection of music culture, technology, and storytelling — partnering closely with Artist & Label Relations, Programming, Creative, and Product teams to bring campaigns to life. We move fast, think big, and hold ourselves to a high bar for both creativity and business impact. If you're energized by the challenge of building something meaningful in a competitive market, and you care deeply about music and the artists who make it, this is the team for you.
Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience with end‑to‑end project management.
Speak, write, and read fluently in Japanese.
Speak, write, and read fluently in English.
Experience in marketing within the music industry, entertainment, or media sectors.
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
Experience working at a record label, artist management company, artist talent agency, or similar field within the music industry.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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