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Product Manager – Personalization & Digital Products (70947-1)

Getecube, Phoenix, AZ, United States


Job Title: Product Manager – Personalization & Digital Products (70947-1)

End Client Industry: BFSI

Location: Phoenix, AZ (100% On-site)

Must Have Technical/Functional Skills:

5–7+ years of experience in Product Management, with a focus on digital products or personalization

Strong techno-functional background with understanding of:

APIs, data platforms, and system integrations

Proven experience building and launching customer-facing digital products (web/mobile)

Strong analytical mindset with ability to use data for decision-making

Excellent communication, storytelling, and presentation skills

Experience managing roadmaps, product lifecycle, and cross-functional teams

Experience in AI/ML-driven personalization or recommendation systems

Familiarity with Generative AI tools and applications in personalization

Experience in travel, hospitality, or e-commerce domains

Exposure to:

Experimentation frameworks (A/B testing)

Personalization platforms or orchestration layers

Marketing technologies and customer engagement platforms

Prior experience working with or within American Express / similar enterprise ecosystems

Define and execute the roadmap for personalization capabilities across web, mobile, and marketing channels

Identify opportunities to enhance customer experience using data, AI/ML, and contextual insights Align product vision with business goals such as engagement, conversion, and revenue growth

Personalization & Recommendations

Build and scale personalization use cases such as recommendations, segmentation, dynamic content, and cross-sell

Leverage customer, supplier, and contextual data to deliver relevant and timely experiences

Partner with data science teams to develop and optimize ML models (e.g., recommendation systems, propensity models)

Execution & Delivery

Own end-to-end product lifecycle from ideation to launch and optimization

Drive execution through strong collaboration with engineering, data, design, and business stakeholders

Manage product backlogs, prioritize features, and ensure timely delivery

Create compelling product narratives, presentations, and executive updates

Translate complex technical concepts into clear business value Influence cross-functional teams and senior leadership

Drive A/B testing and experimentation frameworks to continuously improve performance

Track KPIs such as engagement, CTR, conversion, and revenue impact

Use insights to refine personalization strategies and models

Data & Platform Integration

Work with data platforms to leverage 360 customer and supplier data for personalization

Ensure solutions are scalable, compliant, and aligned with data governance standards

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