Marketing Manager

About Us
Shabby Fabrics is a leading name in the quilting and sewing industry, known for exceptional fabric collections, exclusive designs, and a strong commitment to quality. We take pride in creating beautiful, inspiring products while delivering an outstanding customer experience. Our team is passionate, creative, and dedicated to excellence in everything we do.

Position Overview
We are seeking a Marketing Manager who is both strategic and highly execution-focused to lead and elevate our marketing efforts. This role plays a key part in shaping how the Shabby Fabrics brand is presented across all channels.

This is not a purely executional role. We are looking for someone who naturally generates ideas, identifies opportunities, and takes initiative to bring those ideas to life. The ideal candidate combines creative thinking with strong planning skills and follows through with clear, well-developed execution.

This individual must be able to move seamlessly between big-picture strategy and day-to-day implementation. Success in this role requires strong leadership, excellent organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Compensation
Salary range: $85,000 to $105,000, depending on experience and qualifications

Key Responsibilities
Strategic Leadership
Develop and execute marketing strategies aligned with company goals and brand direction
Identify opportunities to grow and strengthen the brand through new initiatives
Partner cross-functionally with merchandising, product development, and operations

Idea Generation and Innovation
Proactively generate marketing ideas that engage and inspire customers
Conceptualize showroom experiences, promotions, and campaigns that drive interest
Present ideas with clear execution plans and defined outcomes
Contribute to the development and launch of new initiatives across the business

Campaign Development and Execution
Lead the creation and execution of campaigns across email, social media, website, and in-store experiences
Ensure all content reflects the Shabby Fabrics brand with consistency and quality

Project and Calendar Management
Own and manage the marketing calendar in partnership with the Senior Project Manager
Oversee timelines, deliverables, and execution to ensure projects stay on track

Performance and Optimization
Monitor campaign performance and use data to refine strategies and improve results
Stay current on industry trends and identify opportunities to strengthen market position

Team Collaboration
Work closely with internal teams to bring marketing initiatives to life
Contribute to a collaborative, accountable, and results-driven team environment

Customer Engagement
Develop strategies that deepen customer relationships and build long-term loyalty
Ensure all customer-facing communication is engaging and aligned with brand voice

Qualifications
5 or more years of experience in a marketing leadership role; experience in quilting, fabric, or a creative industry preferred
Strong understanding of digital marketing, email strategy, and content development
Proven ability to generate and execute successful marketing campaigns
Excellent project management and organizational skills
Analytical mindset with the ability to interpret data and adjust strategy
Strong creative instincts and ability to develop fresh ideas
Self-motivated, proactive, and results-oriented
Strong communication and leadership skills
Ability to thrive in a fast-paced, detail-oriented environment

Benefits
Shabby Fabrics offers a competitive and comprehensive benefits package, including:

Medical, dental, and vision insurance
401(k) with company match (eligible after one year of employment, with enrollment periods based on plan requirements)
Paid time off
Employee discount on Shabby Fabrics products
Opportunities for professional growth and development
A supportive, team-oriented work environment

Join Our Team
If you are passionate about marketing, creativity, and delivering exceptional customer experiences, and you enjoy bringing ideas to life, we would love to hear from you.

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