CRM Marketing Manager

**Title:**CRM Marketing Manager **Location**: Hybrid or Remote\** 100% HMO Employee Medical Coverage. *If you are out of network, additional costs may apply.** Dental and Vision Insurance* 3 Weeks’ of Paid Time Off* 7 Paid Holidays* Bike Day: An extra day off awarded each year at your work anniversary.* Flexible Spending Account* 401(k) Retirement Plan with Employer Matching up to 4%* Supplemental Life Insurance* Access to our full inventory via Employee Purchase Program at cost + 3.5%* Professional Growth & Development Opportunities* Bachelor’s degree in Marketing, Business Administration, or a related field. Equivalent work experience may also be considered.* Minimum of 5 years of experience in CRM, email marketing, or a related role.* Proven track record in developing and implementing successful customer retention strategies.* Experience in the retail or e-commerce industry, preferably in a similar product category (bikes, outdoor gear, etc.).* Proficiency with CRM software and tools.* Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.* Excellent understanding of email marketing platforms and SMS marketing tools.* Experience with A/B testing and campaign optimization.* Proficient in marketing automation and user journey mapping.* Strong project management skills and ability to manage multiple projects simultaneously.* Excellent communication and collaboration skills to work effectively with cross-functional teams.* Creative thinking with the ability to develop engaging and personalized marketing content.* Familiarity with data analysis tools (e.g., Google Analytics, Excel, SQL).* Knowledge of HTML/CSS for email template creation.* Experience with personalization and recommendation engines.
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