Account-Based Marketing Specialist
Buoyant, Chicago, IL, United States
Job Title:
Account-Based Marketing Specialist
Location:
Remote (US Only)
Hiring Manager:
Director of Growth Marketing
About Ocient
Ocient is a data analytics software solutions company that enables always‑on, compute‑intensive analysis of complex, large‑scale data with outstanding performance that delivers up to 90% price savings. Ocient brings data transformation, loading, complex query processing, AI, OcientML® and OcientGeo® as a single, consolidated solution for deeper insights and data‑driven decision making. Enterprises can deploy Ocient’s pilot‑to‑production solutions on premises, in the OcientCloud® or in the public cloud, with little to no resource‑intensive integration. Ocient is a global, carbon‑neutral company, headquartered in Chicago, and backed by leading investors including Greycroft, OCA Ventures, In‑Q‑Tel and Buoyant Ventures.
About The Role
Ocient is seeking a highly motivated Account‑Based Marketing (ABM) Specialist to serve as a foundational hire working alongside the Director of Growth Marketing to stand up our ABM program from the ground up. This includes defining our target account strategy, establishing workflows with Influ2, and creating playbooks that guide how we engage strategic enterprise accounts. You will partner closely with Sales, Demand Generation, Field & Events, and Marketing Operations to design and execute targeted campaigns that drive engagement and pipeline across Ocient’s key verticals. We market through specific verticals including telecommunications and financial services, and ABM campaigns will be designed to penetrate and expand within those account clusters. The ideal candidate is a data‑driven marketer with strong cross‑functional collaboration skills, capable of building highly personalized campaigns that engage technical and executive decision‑makers within target accounts.
Responsibilities
Campaign Execution
Plan and execute targeted ABM campaigns across digital advertising, account‑specific ads, and personalized content to create pipeline, accelerate opportunities, and support expansion within strategic accounts.
Collaborate with account executives, BDRs, and sales leadership to align marketing programs with priority accounts and deal strategies.
Develop personalized marketing initiatives tailored to specific accounts, buying groups, and stages of the sales cycle through account‑specific messaging, landing pages and campaign assets in collaboration with growth marketing and content teams.
Coordinate targeted email sequences, 1:1 ads, executive gifting, and high‑touch engagement programs for strategic accounts.
Manage day‑to‑day relationships with ABM vendors, including Influ2 — overseeing platform configuration, campaign setup, and optimization in partnership with Marketing Operations.
Cross‑Functional Alignment
Partner with the Field and Events team to support executive roundtables, trade shows, and industry events that align with target account strategy.
Work with Growth Marketing and Revenue Operations to manage campaign lists, targeting criteria, and tracking mechanisms.
Coordinate campaign execution across the marketing team to ensure alignment across digital, field, and outbound efforts.
Measurement & Optimization
Partner with Growth Marketing, Sales and Revenue Operations to develop and socialize an ABM reporting framework — defining the metrics, cadence, and format that will guide how the program is evaluated.
Use intent data, firmographic insights, and CRM data to identify high‑potential accounts and prioritize campaign targeting.
Compile and distribute regular ABM performance reports covering account engagement, campaign effectiveness, and pipeline influence.
Analyze performance data and sales feedback to optimize campaigns and improve targeting strategies.
Performance Expectations
Success in this role will be measured by increased engagement across target enterprise accounts.
Pipeline generation and acceleration influenced by ABM programs.
Strong alignment with Sales on account strategy and campaign execution.
Measurable ROI from ABM initiatives across digital and field marketing channels.
Contribution to building a scalable, repeatable ABM framework across the organization.
Qualifications
4–6 years of B2B marketing experience, with at least 2 years focused on account‑based marketing, field marketing, or enterprise demand generation — ideally at a growth‑stage company where you've had to build, not just run, programs.
Experience executing 1:1, 1:few, and 1:many ABM campaigns in enterprise technology, SaaS, data infrastructure, or related industries.
Strong understanding of enterprise sales cycles and complex buying groups, including technical stakeholders and executive decision‑makers.
Experience collaborating with Sales, SDR teams, Demand Gen, Field & Events and Marketing Operations to deliver integrated campaigns.
Hands‑on experience with ABM platforms such as Influ2, Demandbase, 6sense, and CRMs such as Salesforce, HubSpot/Marketo, or similar tools.
Ability to translate account insights into targeted messaging and creative marketing programs.
Experience measuring ABM success through account engagement metrics, pipeline influence, and attribution reporting.
Strong project management and organizational skills with the ability to manage multiple programs simultaneously.
Analytical mindset with a passion for using data and experimentation to improve campaign performance.
Excellent communication and collaboration skills across cross‑functional teams.
An Ideal Candidate Will Have
Experience with marketing data platforms, AI technologies, or infrastructure software.
Familiarity with intent data and AI‑driven marketing tools.
Experience supporting executive‑level marketing programs or private events.
Prior exposure to data infrastructure, enterprise SaaS, or AI‑driven technology markets.
Ocient provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
All official Ocient job postings and recruiting communications will come directly from our team via our Careers page, LinkedIn, or from an ocient.com email address. If you receive communication about a role from any other source, please treat it with caution and direct questions to recruiting@ocient.com.
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Account-Based Marketing Specialist
Location:
Remote (US Only)
Hiring Manager:
Director of Growth Marketing
About Ocient
Ocient is a data analytics software solutions company that enables always‑on, compute‑intensive analysis of complex, large‑scale data with outstanding performance that delivers up to 90% price savings. Ocient brings data transformation, loading, complex query processing, AI, OcientML® and OcientGeo® as a single, consolidated solution for deeper insights and data‑driven decision making. Enterprises can deploy Ocient’s pilot‑to‑production solutions on premises, in the OcientCloud® or in the public cloud, with little to no resource‑intensive integration. Ocient is a global, carbon‑neutral company, headquartered in Chicago, and backed by leading investors including Greycroft, OCA Ventures, In‑Q‑Tel and Buoyant Ventures.
About The Role
Ocient is seeking a highly motivated Account‑Based Marketing (ABM) Specialist to serve as a foundational hire working alongside the Director of Growth Marketing to stand up our ABM program from the ground up. This includes defining our target account strategy, establishing workflows with Influ2, and creating playbooks that guide how we engage strategic enterprise accounts. You will partner closely with Sales, Demand Generation, Field & Events, and Marketing Operations to design and execute targeted campaigns that drive engagement and pipeline across Ocient’s key verticals. We market through specific verticals including telecommunications and financial services, and ABM campaigns will be designed to penetrate and expand within those account clusters. The ideal candidate is a data‑driven marketer with strong cross‑functional collaboration skills, capable of building highly personalized campaigns that engage technical and executive decision‑makers within target accounts.
Responsibilities
Campaign Execution
Plan and execute targeted ABM campaigns across digital advertising, account‑specific ads, and personalized content to create pipeline, accelerate opportunities, and support expansion within strategic accounts.
Collaborate with account executives, BDRs, and sales leadership to align marketing programs with priority accounts and deal strategies.
Develop personalized marketing initiatives tailored to specific accounts, buying groups, and stages of the sales cycle through account‑specific messaging, landing pages and campaign assets in collaboration with growth marketing and content teams.
Coordinate targeted email sequences, 1:1 ads, executive gifting, and high‑touch engagement programs for strategic accounts.
Manage day‑to‑day relationships with ABM vendors, including Influ2 — overseeing platform configuration, campaign setup, and optimization in partnership with Marketing Operations.
Cross‑Functional Alignment
Partner with the Field and Events team to support executive roundtables, trade shows, and industry events that align with target account strategy.
Work with Growth Marketing and Revenue Operations to manage campaign lists, targeting criteria, and tracking mechanisms.
Coordinate campaign execution across the marketing team to ensure alignment across digital, field, and outbound efforts.
Measurement & Optimization
Partner with Growth Marketing, Sales and Revenue Operations to develop and socialize an ABM reporting framework — defining the metrics, cadence, and format that will guide how the program is evaluated.
Use intent data, firmographic insights, and CRM data to identify high‑potential accounts and prioritize campaign targeting.
Compile and distribute regular ABM performance reports covering account engagement, campaign effectiveness, and pipeline influence.
Analyze performance data and sales feedback to optimize campaigns and improve targeting strategies.
Performance Expectations
Success in this role will be measured by increased engagement across target enterprise accounts.
Pipeline generation and acceleration influenced by ABM programs.
Strong alignment with Sales on account strategy and campaign execution.
Measurable ROI from ABM initiatives across digital and field marketing channels.
Contribution to building a scalable, repeatable ABM framework across the organization.
Qualifications
4–6 years of B2B marketing experience, with at least 2 years focused on account‑based marketing, field marketing, or enterprise demand generation — ideally at a growth‑stage company where you've had to build, not just run, programs.
Experience executing 1:1, 1:few, and 1:many ABM campaigns in enterprise technology, SaaS, data infrastructure, or related industries.
Strong understanding of enterprise sales cycles and complex buying groups, including technical stakeholders and executive decision‑makers.
Experience collaborating with Sales, SDR teams, Demand Gen, Field & Events and Marketing Operations to deliver integrated campaigns.
Hands‑on experience with ABM platforms such as Influ2, Demandbase, 6sense, and CRMs such as Salesforce, HubSpot/Marketo, or similar tools.
Ability to translate account insights into targeted messaging and creative marketing programs.
Experience measuring ABM success through account engagement metrics, pipeline influence, and attribution reporting.
Strong project management and organizational skills with the ability to manage multiple programs simultaneously.
Analytical mindset with a passion for using data and experimentation to improve campaign performance.
Excellent communication and collaboration skills across cross‑functional teams.
An Ideal Candidate Will Have
Experience with marketing data platforms, AI technologies, or infrastructure software.
Familiarity with intent data and AI‑driven marketing tools.
Experience supporting executive‑level marketing programs or private events.
Prior exposure to data infrastructure, enterprise SaaS, or AI‑driven technology markets.
Ocient provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
All official Ocient job postings and recruiting communications will come directly from our team via our Careers page, LinkedIn, or from an ocient.com email address. If you receive communication about a role from any other source, please treat it with caution and direct questions to recruiting@ocient.com.
#J-18808-Ljbffr