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Marketing Coordinator

Nashville Public Radio, New Bern, NC, United States


Overview
Position Title: Marketing Coordinator
Department: Marketing
Exempt Status: Non-Exempt
Supervisor: Director of Sales
Location: Brice Pointe - New Bern, NC (on-site)

Summary
At ThriveMore, we are passionate about helping our senior living communities thrive. With over 75 years of industry experience, we provide our residents with the resources and service excellence needed to live fulfilling lives in their elder years.

Responsibilities

The Marketing Coordinator role offers a unique opportunity to be involved in the planning and establishment of a new community from the very beginning. This role supports the Marketing and Sales teams in identifying potential residents for the forthcoming Brice Pointe community, by offering event and administrative support, including report creation, inventory management, oversight of the move-in and move-out process, and serving as a site receptionist.

Be the Voice and Face of Our Community: greet visitors and manage incoming communications with enthusiasm and professionalism.

Master the Art of Customer Relationship Management: engage with our CRM and MatrixCare systems, turning data into actionable insights that drive marketing and sales strategies.

Create and design content for the Point of View newsletter, distributed electronically to depositors and prospective residents.

Send email communications to both depositors and active leads in the database, maintaining engagement and promoting events at Brice Pointe.

Develop blog content focused on senior living and Life Plan Communities, highlighting lifestyle benefits and industry insights relevant to prospects.

Collaborate with the Director of Sales to create and execute engaging events that showcase our community's offerings.

Produce the marketing newsletter and contribute to the annual marketing plan.

Serve as the primary liaison between marketing, sales, and other departments, keeping communication flowing smoothly.

Prepare insightful marketing and sales reports, manage budgets, and process invoices to support operations.

Manage the depositor list and wait-list with care, sending newsletters and birthday cards to keep future residents engaged.

Manage office operations, including scheduling and supply ordering, to ensure efficiency.

Attend meetings, maintain a professional demeanor, and continually expand skills in this role that touches every aspect of marketing and sales efforts.

Qualifications

Administrative degree preferred with a minimum of three years related work experience, or a high school diploma with a minimum of five years related work experience.

Experience in a professional office or hospitality environment, with strong communication and customer relations skills.

Proficient in Microsoft Office applications.

Strong written and verbal communication skills

Excellent keyboarding and proofreading skills

Ability to multitask and take initiative

Physical Requirements
Normally works in well-lit, comfortable surroundings. Must be able to concentrate with frequent interruptions. Must be able to walk for 75% of the workday. Must be able to tour the building, including the ability to push an individual in a wheelchair. Must be able to bend and stoop and be able to lift and carry up to 50 pounds independently.

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