Digital Marketing Manager

MARI is a global events and experiences company powering world-defining live experiences. Our portfolio of premium live properties spans sports, art, and entertainment — including the Madrid and Miami Open tennis tournaments, Frieze (a leading voice in contemporary art), and Barrett-Jackson (the premium U.S. collector car auction company). MARI also includes TodayTix Group, the global e-commerce leader for cultural experiences, connecting millions of customers with the best in live entertainment.

MARI is reshaping the live events landscape — building a growing portfolio of category-defining events and brands that set the standard for what's next, across sports, entertainment, art, and lifestyle.

At MARI, you'll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other. We welcome outstanding applicants of all backgrounds and encourage everyone to apply.

About the Role
As Digital Marketing Manager, you will use data-driven storytelling to support Frieze in nurturing a global community of supporters for the galleries, artists and writers that take part in our world-class events and content.

This is a full-time permanent role and qualified candidates must be based in London.

What You'll Own:
We are looking for someone with a keen interest in Lifecycle Marketing to look after the digital touchpoints that keep our members, subscribers and wider community of collectors and art professionals engaged.

As a developing manager, you will work directly with the Global Marketing Director to refine your strategic thinking around CRM logic and paid media at a global scale.

The key pillars of the role are:

Growth & Lifecycle Marketing

Copywriting: Write and deploy engaging monthly and pre-fair newsletters to Frieze Connect members/prospects that reflect our brand voice.

Email Marketing Ops: Make sure Mailchimp automated email journeys (e.g., welcome series, membership renewals), integrations, tags, and audience health are flawless, with the support of our partners and technical teams.

Data Segmentation: Manage audience lists to ensure the right customers are receiving invites, renewal and step-up processes are completed successfully, and the right message reaches the right people.

Analytics: Provide monthly reports on membership and subscription KPIs, alongside insights to optimise our overall performance across all email campaigns.

Budgeting:
Manage annual marketing budgets for Frieze Connect, subscriptions and frieze magazine promotion.

Paid Performance & Creative
Campaign Management: Build and manage paid campaigns across Meta (Facebook/Instagram), Google Ads (Search/Display), and partner platforms – including for advertisers aiming to engage with Frieze’s global community

Creative Oversight: Brief the design team on ad assets and write punchy, conversion-oriented ad copy.

People Management
Direct Line Management: Lead, mentor, and oversee the daily activities of the Senior Membership Services Executive, providing clear direction on membership data stewardship and customer service.

Collaborative Development: Foster an inclusive environment for your direct report, offering regular feedback and identifying opportunities for them to develop in their role.

Key Results Areas

Improve and maintain a high-performing email lifecycle infrastructure, including automated user journeys, that drives consistent engagement across the VIP and member/subscriber databases

Membership and subscription acquisitions and renewals

Effective management of campaign setups and optimisation for paid digital media

What You'll Bring:
Knowledge and Experience

Mid-level experience in Lifecycle/Loyalty Marketing and digital marketing platforms, with an interest in managing customer journeys across acquisition, conversion, retention and loyalty

Technical: High familiarity with CRM systems, Meta Ads Manager, Google Ads and Email Service Providers (ESPs) like Mailchimp

Excellent organisational skills, especially the ability to prioritise workload and to work flexibly

Computer literate and numerate, with the ability to manage data, analyse statistical research findings, budgeting etc

An interest in art.

Skills and Abilities
Mandatory

Creative problem solving

Great at establishing good relationships and confident liaising with other departments and third parties

Team player

Benefits and Perks

Hybrid work environment (blend of in-office and at-home days)

Pension match and access to a bespoke pension scheme

Employee Assistance Programme

Enhanced gyms, wellness and financial wellbeing apps access via Wellhub

Flexible Paid Time Off

Diversity & Inclusion Statement
MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us. As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti-discrimination across race, gender identity, sexual orientation, disability, and beyond. We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.

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