Senior Paid Media Specialist, Paid Search
PowerToFly, Eagan, MN, United States
Summary of the Role
We are seeking a data-driven Senior Paid Media Specialist, Performance Marketing to own strategy and hands‑on execution across paid media channels including Google, Bing, ChatGPT ads and other performance marketing platforms to drive qualified leads and pipeline for our B2B solutions.
As a hybrid day‑to‑day campaign manager, you will balance strategic planning with production work—budget pacing, experimentation, and clear reporting tied to pipeline and revenue goals.
About the Role
Make budget and channel recommendations for paid media investment to deliver against lead generation, QL, and pipeline targets across our B2B product portfolio.
Own and report on paid media outcomes, including optimization plans to close gaps between target and actual performance on CPL, MQL volume, and pipeline contribution.
Lead paid media strategy and execution across Google Ads and Bing ad platforms (Search, PMax, Native, etc.).
Test new platforms, including ChatGPT ads, to capture mid‑lower funnel demand.
Run structured testing across audiences, creatives, and landing pages while managing budgets to meet CPL/CPA targets and deliver weekly insights and recommendations.
Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets, and related initiatives.
Key Skills
Core Channel Expertise
Google Ads and Bing Ads: query mining, negative keyword management, bid strategies, ad copy and landing page testing and optimization.
Bidding strategy familiarity and testing including target CPL, CPA, and maximize conversion‑based bidding.
Optimization and Experimentation
Structured testing of audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable.
Budget management and pacing; spend allocation by channel, campaign, and funnel stage to meet pipeline targets.
Technical & Analytics Skills
Advanced Excel/Google Sheets.
Experience with web analytics platforms (Google Analytics, Adobe Analytics, or equivalent).
Collaboration and Communication
Clear, executive‑ready reporting and pipeline attribution storytelling.
Cross‑functional partnering with Digital Experience, Website Testing, Demand Generation, and Product Marketing teams.
About You
3–5 years of hands‑on paid media experience with direct platform ownership focused on lead generation.
Demonstrated success driving pipeline outcomes (MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline).
Strong history of cross‑functional partnership with marketing, sales, and web/ops teams.
Experience working within or alongside ABM programs preferred.
Bachelor's degree in Marketing, Business, or related field.
Google Ads certification required; LinkedIn Marketing Solutions certification a plus.
What’s in it for You?
Hybrid Work Model: Flexible hybrid working environment (2–3 days a week in the office) while delivering a seamless digitally and physically connected experience.
Flexibility & Work‑Life Balance: Policies that help manage personal and professional responsibilities, work from anywhere for up to 8 weeks per year, and other flexible arrangements.
Career Development and Growth: Encourage continuous learning and skill development through Grow My Way programming and a skills‑first approach.
Industry Competitive Benefits: Flexible vacation, two company‑wide mental health days, Headspace app access, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Inclusive, flexible, and values‑driven workplace with strong community focus.
Social Impact: Two paid volunteer days annually and opportunities to contribute to pro‑bono consulting projects and ESG initiatives.
Make a real‑world impact: Supported by a global reputation for helping clients pursue justice, truth, and transparency.
Benefits – United States
Comprehensive benefits package including health, dental, vision, disability, and life insurance programs; competitive 401(k) plan with company match; flexible and supportive benefits, and other wellbeing programs. Additional benefits include optional hospital and accident coverage, optional life and AD&D coverage, flexible spending accounts, health savings accounts, fitness reimbursement, Employee Assistance Program, Group Legal Identity Theft Protection, 529 Plan, commuter benefits, adoption and surrogacy assistance, tuition reimbursement, and access to an Employee Stock Purchase Plan.
Equal Employment Opportunity
We are proud to be an Equal Employment Opportunity Employer seeking talented, qualified employees regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizenship, veteran status, or any other protected classification under applicable law. We provide accommodations for disabilities and sincerely held religious beliefs. If you reside in the United States and require an accommodation during the recruiting process, please contact
HR.Leave-Expert@thomsonreuters.com
for support.
Company Overview
Thomson Reuters informs the way forward by bringing together trusted content and technology that professionals across legal, tax, accounting, compliance, government, and media need to make the right decisions. We serve with specialized software and insights to empower professionals, protect the rule of law, and champion transparency.
Contact & Legal Disclaimers
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range. Compensation for this role in the U.S. ranges from $74,200 USD to $137,800 USD. Base pay is positioned within that range based on knowledge, skill, and experience, internal equity, and other factors. An annual bonus may also be applicable. Employment is governed by U.S. employment law and may be subject to periodic review.
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We are seeking a data-driven Senior Paid Media Specialist, Performance Marketing to own strategy and hands‑on execution across paid media channels including Google, Bing, ChatGPT ads and other performance marketing platforms to drive qualified leads and pipeline for our B2B solutions.
As a hybrid day‑to‑day campaign manager, you will balance strategic planning with production work—budget pacing, experimentation, and clear reporting tied to pipeline and revenue goals.
About the Role
Make budget and channel recommendations for paid media investment to deliver against lead generation, QL, and pipeline targets across our B2B product portfolio.
Own and report on paid media outcomes, including optimization plans to close gaps between target and actual performance on CPL, MQL volume, and pipeline contribution.
Lead paid media strategy and execution across Google Ads and Bing ad platforms (Search, PMax, Native, etc.).
Test new platforms, including ChatGPT ads, to capture mid‑lower funnel demand.
Run structured testing across audiences, creatives, and landing pages while managing budgets to meet CPL/CPA targets and deliver weekly insights and recommendations.
Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets, and related initiatives.
Key Skills
Core Channel Expertise
Google Ads and Bing Ads: query mining, negative keyword management, bid strategies, ad copy and landing page testing and optimization.
Bidding strategy familiarity and testing including target CPL, CPA, and maximize conversion‑based bidding.
Optimization and Experimentation
Structured testing of audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable.
Budget management and pacing; spend allocation by channel, campaign, and funnel stage to meet pipeline targets.
Technical & Analytics Skills
Advanced Excel/Google Sheets.
Experience with web analytics platforms (Google Analytics, Adobe Analytics, or equivalent).
Collaboration and Communication
Clear, executive‑ready reporting and pipeline attribution storytelling.
Cross‑functional partnering with Digital Experience, Website Testing, Demand Generation, and Product Marketing teams.
About You
3–5 years of hands‑on paid media experience with direct platform ownership focused on lead generation.
Demonstrated success driving pipeline outcomes (MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline).
Strong history of cross‑functional partnership with marketing, sales, and web/ops teams.
Experience working within or alongside ABM programs preferred.
Bachelor's degree in Marketing, Business, or related field.
Google Ads certification required; LinkedIn Marketing Solutions certification a plus.
What’s in it for You?
Hybrid Work Model: Flexible hybrid working environment (2–3 days a week in the office) while delivering a seamless digitally and physically connected experience.
Flexibility & Work‑Life Balance: Policies that help manage personal and professional responsibilities, work from anywhere for up to 8 weeks per year, and other flexible arrangements.
Career Development and Growth: Encourage continuous learning and skill development through Grow My Way programming and a skills‑first approach.
Industry Competitive Benefits: Flexible vacation, two company‑wide mental health days, Headspace app access, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Inclusive, flexible, and values‑driven workplace with strong community focus.
Social Impact: Two paid volunteer days annually and opportunities to contribute to pro‑bono consulting projects and ESG initiatives.
Make a real‑world impact: Supported by a global reputation for helping clients pursue justice, truth, and transparency.
Benefits – United States
Comprehensive benefits package including health, dental, vision, disability, and life insurance programs; competitive 401(k) plan with company match; flexible and supportive benefits, and other wellbeing programs. Additional benefits include optional hospital and accident coverage, optional life and AD&D coverage, flexible spending accounts, health savings accounts, fitness reimbursement, Employee Assistance Program, Group Legal Identity Theft Protection, 529 Plan, commuter benefits, adoption and surrogacy assistance, tuition reimbursement, and access to an Employee Stock Purchase Plan.
Equal Employment Opportunity
We are proud to be an Equal Employment Opportunity Employer seeking talented, qualified employees regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizenship, veteran status, or any other protected classification under applicable law. We provide accommodations for disabilities and sincerely held religious beliefs. If you reside in the United States and require an accommodation during the recruiting process, please contact
HR.Leave-Expert@thomsonreuters.com
for support.
Company Overview
Thomson Reuters informs the way forward by bringing together trusted content and technology that professionals across legal, tax, accounting, compliance, government, and media need to make the right decisions. We serve with specialized software and insights to empower professionals, protect the rule of law, and champion transparency.
Contact & Legal Disclaimers
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range. Compensation for this role in the U.S. ranges from $74,200 USD to $137,800 USD. Base pay is positioned within that range based on knowledge, skill, and experience, internal equity, and other factors. An annual bonus may also be applicable. Employment is governed by U.S. employment law and may be subject to periodic review.
#J-18808-Ljbffr