Marketing Manager 2 - Market Research Manager (17254-1)
JND, Englewood Cliffs, NJ, United States
Overview
Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.
Responsibilities
Leverage Secondary/Syndicated research and conduct Primary research to actionable insights.
Independently manage most research, with support and guidance from manager on more complex studies
Secondary: Gather and analyze secondary data sources to address business issues
Primary: conduct research to understand and predict consumer behavior, e.g.,
Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
Quantitative: brand health research, concept tests, usage & attitude studies, post purchase, etc.
Manage full scope of Research Projects including:
Deeply understand business issues and specific questions to address them, develop a comprehensive research brief with learning areas and action standards, with stakeholder buy-in
Determine and recommend best research methodology to address business questions
Identify best vendor through appropriate RfP process (multi-vendor proposal review)
Help negotiate best price with vendor(s), and manage internal finance process approvals
Manage research vendor from research design (sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout the study
Analyze and interpret data in Excel and create clear, insightful PowerPoint charts
Deliver strong learning in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
Qualifications/Skills
Strong business acumen to appropriately probe and fully understand business issues and provide meaningful, impactful recommendations
Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)
Research and analytical capabilities
Comprehensive, up-to-date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research experience (e.g., Nielsen, NPD) a plus
Superior consumer-focused insights and research experience; e-commerce experience is a plus
Ability to effectively manage projects under minimal supervision to achieve team goals
Vendor / Team Management
Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI
Communication & Technical skills
Excellent interpersonal communication, engagement and influencing skills
Strong verbal and written communication skills to effectively convey learning and actions
Strong proficiency in development of PowerPoint charts and full decks; strong Excel skills; Tableau visualization a plus
Personal Attitude & Collaboration
High confidence, proactivity and positive “go-getter” attitude
Strong bias for action, sense of urgency and results orientation
Ability to work calmly and productively in high time pressure situations
Ability to cultivate strong collaborative relationships within cross-functional teams and with external organizations
Minimum Requirements
Bachelor’s degree in business administration, marketing, product management, sales, or related field
5-8 years experience in market research, marketing, trade marketing, product management, sales or related field; experience analyzing consumer data and providing insights that drive business, including research methods and statistics
Electronics / Mobile Industry research experience strongly preferred; otherwise consumer packaged goods (CPG) research experience
Master’s degree in business administration, marketing, product management, sales, or related field preferred
Capable of running own research using DIY tools
5+ years experience in market research, marketing, trade marketing, product mgmt. or related field with solid market research experience (client and/or agency side)
5+ years experience analyzing consumer data and providing insights that drive business, including research methods and statistics; mix of client and/or agency side experience
Synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and conduct primary research to actionable insights
Well-versed and eager to learn with ability to produce excellent research results and analyses
Electronics / Mobile Industry research experience strongly preferred; otherwise CPG research experience
Location: 700 Sylvan Ave, Englewood Cliffs, NJ, US
Benefits: Medical Insurance (Health, Dental & Vision); Paid Time Off; 401K; H1B/Green Card Sponsorship for qualified employee; Hands-on experience at global industry leader Samsung; Opportunities for career advancement
Compensation: $50-54/hr
Top Skills: Market Research; Analytical; Communication
Notes: Our team is focused on mobile application and software development with opportunities across various functions.
#J-18808-Ljbffr
Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.
Responsibilities
Leverage Secondary/Syndicated research and conduct Primary research to actionable insights.
Independently manage most research, with support and guidance from manager on more complex studies
Secondary: Gather and analyze secondary data sources to address business issues
Primary: conduct research to understand and predict consumer behavior, e.g.,
Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
Quantitative: brand health research, concept tests, usage & attitude studies, post purchase, etc.
Manage full scope of Research Projects including:
Deeply understand business issues and specific questions to address them, develop a comprehensive research brief with learning areas and action standards, with stakeholder buy-in
Determine and recommend best research methodology to address business questions
Identify best vendor through appropriate RfP process (multi-vendor proposal review)
Help negotiate best price with vendor(s), and manage internal finance process approvals
Manage research vendor from research design (sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout the study
Analyze and interpret data in Excel and create clear, insightful PowerPoint charts
Deliver strong learning in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
Qualifications/Skills
Strong business acumen to appropriately probe and fully understand business issues and provide meaningful, impactful recommendations
Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)
Research and analytical capabilities
Comprehensive, up-to-date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research experience (e.g., Nielsen, NPD) a plus
Superior consumer-focused insights and research experience; e-commerce experience is a plus
Ability to effectively manage projects under minimal supervision to achieve team goals
Vendor / Team Management
Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI
Communication & Technical skills
Excellent interpersonal communication, engagement and influencing skills
Strong verbal and written communication skills to effectively convey learning and actions
Strong proficiency in development of PowerPoint charts and full decks; strong Excel skills; Tableau visualization a plus
Personal Attitude & Collaboration
High confidence, proactivity and positive “go-getter” attitude
Strong bias for action, sense of urgency and results orientation
Ability to work calmly and productively in high time pressure situations
Ability to cultivate strong collaborative relationships within cross-functional teams and with external organizations
Minimum Requirements
Bachelor’s degree in business administration, marketing, product management, sales, or related field
5-8 years experience in market research, marketing, trade marketing, product management, sales or related field; experience analyzing consumer data and providing insights that drive business, including research methods and statistics
Electronics / Mobile Industry research experience strongly preferred; otherwise consumer packaged goods (CPG) research experience
Master’s degree in business administration, marketing, product management, sales, or related field preferred
Capable of running own research using DIY tools
5+ years experience in market research, marketing, trade marketing, product mgmt. or related field with solid market research experience (client and/or agency side)
5+ years experience analyzing consumer data and providing insights that drive business, including research methods and statistics; mix of client and/or agency side experience
Synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and conduct primary research to actionable insights
Well-versed and eager to learn with ability to produce excellent research results and analyses
Electronics / Mobile Industry research experience strongly preferred; otherwise CPG research experience
Location: 700 Sylvan Ave, Englewood Cliffs, NJ, US
Benefits: Medical Insurance (Health, Dental & Vision); Paid Time Off; 401K; H1B/Green Card Sponsorship for qualified employee; Hands-on experience at global industry leader Samsung; Opportunities for career advancement
Compensation: $50-54/hr
Top Skills: Market Research; Analytical; Communication
Notes: Our team is focused on mobile application and software development with opportunities across various functions.
#J-18808-Ljbffr