Territory Manager
Bridgeappliances, Boston, MA, United States
Bridge Appliances, Inc. Territory Manager Boston, MA
The Territory Manager is responsible for owning and scaling Bridge Appliances Northeast Territory, including direct revenue generation and leading a team of Business Development Representatives (BDRs) and Account Executives (AEs).
About Bridge Appliances, Inc.
At Bridge Appliances, we believe in the transformative power of food and technology. Our mission is to empower small and medium-sized restaurants to compete with industry giants through automation. By providing state‑of‑the‑art robotic appliances that streamline operations, reduce expenses, and enhance efficiency, we level the playing field and foster success for businesses of all sizes.
Description
Role Overview
This is a critical role responsible for managing the existing New England region while entering and establishing the NY Metro and Mid‑Atlantic regions for Bridge Appliances. You will be accountable for growing the New England market while building the market from the ground up—developing pipeline, closing initial customers, and creating the foundation for long‑term growth within the New York Metro and Mid‑Atlantic regions.
This is a hands‑on leadership role requiring both strategic market development and day‑to‑day execution, with full accountability for pipeline creation, team performance, and revenue outcomes.
Role Focus & Priorities (First 6–12 Months)
In the first year, success in this role will be primarily measured by revenue traction and the establishment of a repeatable sales motion in the territory. The Territory Sales Manager is expected to focus first on winning initial customers, building a qualified pipeline, and proving strong unit economics before scaling headcount. Team growth, partnerships, and broader market expansion will follow once early momentum, and a clear go‑to‑market model are established.
Territory
This position will manage the New England, NY Metro and Mid‑Atlantic territories for Bridge Appliances.
Key Responsibilities:
Market Entry & Territory Leadership
Lead the entry into a new region, establishing Bridge Appliances’ presence in the region inclusive of building out a sales team
The Territory Manager is responsible for owning and scaling a regional market, including direct revenue generation and leading a team of Business Development Representatives (BDRs) and Account Executives (AEs)
Develop and execute a comprehensive territory strategy for rapid market penetration
Identify priority segments and create a focused go‑to‑market approach
Build early momentum through initial customer wins and reference accounts
Team Leadership (BDRs & AEs)
Directly manage, coach, and develop Business Development Representatives and Account Executives
Set clear activity, pipeline, and revenue expectations
Drive accountability across prospecting, qualification, and closing stages
Provide hands‑on deal coaching and support key opportunities
Participate in hiring, onboarding, and scaling the territory team
Own regional pipeline health and revenue attainment
Ensure consistent top‑of‑funnel generation through BDR activity and personal prospecting
Drive deal progression and closing discipline across the team
Personally engage in strategic or high‑value deals
Business Development & Market Expansion
Identify and penetrate high‑value accounts (QSR, fast casual, multi‑unit operators)
Build relationships with key operators, ownership groups, and decision‑makers
Establish local partnerships and industry presence within the territory
Ensure strong discovery, product positioning, and ROI articulation across the team
Maintain high standards for customer experience from initial outreach through implementation
Cross‑Functional Collaboration
Partner with Marketing to support territory‑specific campaigns and demand generation
Provide structured feedback to Product and Engineering based on market insights
Collaborate with Operations to ensure successful deployment and customer satisfaction
Qualifications
7–12+ years of sales experience, including team leadership responsibility
Must reside within the territory
Proven experience managing and developing BDRs and/or Account Executives
Demonstrated success building and launching new territories or markets
Strong track record of quota attainment at both individual and team levels
Experience in food‑service, restaurant tech, equipment manufacturing, or similar industries preferred
Ability to operate effectively in a startup or high‑growth environment
Strong leadership presence with a bias for action and accountability
What Success Looks Like
Successful launch and establishment of new regional markets
High‑performing team of BDRs and AEs delivering consistent pipeline and revenue
Early customer wins that serve as reference accounts
Scalable, repeatable sales motion implemented in the territory
Strong and growing brand presence within the region
Why Join Bridge Appliances
Opportunity to lead market entry and build a region from the ground up
Direct ownership of a critical growth initiative for the company
Innovative product solving real operational challenges for restaurants
Leadership role with meaningful team‑building responsibility and visibility
#J-18808-Ljbffr
The Territory Manager is responsible for owning and scaling Bridge Appliances Northeast Territory, including direct revenue generation and leading a team of Business Development Representatives (BDRs) and Account Executives (AEs).
About Bridge Appliances, Inc.
At Bridge Appliances, we believe in the transformative power of food and technology. Our mission is to empower small and medium-sized restaurants to compete with industry giants through automation. By providing state‑of‑the‑art robotic appliances that streamline operations, reduce expenses, and enhance efficiency, we level the playing field and foster success for businesses of all sizes.
Description
Role Overview
This is a critical role responsible for managing the existing New England region while entering and establishing the NY Metro and Mid‑Atlantic regions for Bridge Appliances. You will be accountable for growing the New England market while building the market from the ground up—developing pipeline, closing initial customers, and creating the foundation for long‑term growth within the New York Metro and Mid‑Atlantic regions.
This is a hands‑on leadership role requiring both strategic market development and day‑to‑day execution, with full accountability for pipeline creation, team performance, and revenue outcomes.
Role Focus & Priorities (First 6–12 Months)
In the first year, success in this role will be primarily measured by revenue traction and the establishment of a repeatable sales motion in the territory. The Territory Sales Manager is expected to focus first on winning initial customers, building a qualified pipeline, and proving strong unit economics before scaling headcount. Team growth, partnerships, and broader market expansion will follow once early momentum, and a clear go‑to‑market model are established.
Territory
This position will manage the New England, NY Metro and Mid‑Atlantic territories for Bridge Appliances.
Key Responsibilities:
Market Entry & Territory Leadership
Lead the entry into a new region, establishing Bridge Appliances’ presence in the region inclusive of building out a sales team
The Territory Manager is responsible for owning and scaling a regional market, including direct revenue generation and leading a team of Business Development Representatives (BDRs) and Account Executives (AEs)
Develop and execute a comprehensive territory strategy for rapid market penetration
Identify priority segments and create a focused go‑to‑market approach
Build early momentum through initial customer wins and reference accounts
Team Leadership (BDRs & AEs)
Directly manage, coach, and develop Business Development Representatives and Account Executives
Set clear activity, pipeline, and revenue expectations
Drive accountability across prospecting, qualification, and closing stages
Provide hands‑on deal coaching and support key opportunities
Participate in hiring, onboarding, and scaling the territory team
Own regional pipeline health and revenue attainment
Ensure consistent top‑of‑funnel generation through BDR activity and personal prospecting
Drive deal progression and closing discipline across the team
Personally engage in strategic or high‑value deals
Business Development & Market Expansion
Identify and penetrate high‑value accounts (QSR, fast casual, multi‑unit operators)
Build relationships with key operators, ownership groups, and decision‑makers
Establish local partnerships and industry presence within the territory
Ensure strong discovery, product positioning, and ROI articulation across the team
Maintain high standards for customer experience from initial outreach through implementation
Cross‑Functional Collaboration
Partner with Marketing to support territory‑specific campaigns and demand generation
Provide structured feedback to Product and Engineering based on market insights
Collaborate with Operations to ensure successful deployment and customer satisfaction
Qualifications
7–12+ years of sales experience, including team leadership responsibility
Must reside within the territory
Proven experience managing and developing BDRs and/or Account Executives
Demonstrated success building and launching new territories or markets
Strong track record of quota attainment at both individual and team levels
Experience in food‑service, restaurant tech, equipment manufacturing, or similar industries preferred
Ability to operate effectively in a startup or high‑growth environment
Strong leadership presence with a bias for action and accountability
What Success Looks Like
Successful launch and establishment of new regional markets
High‑performing team of BDRs and AEs delivering consistent pipeline and revenue
Early customer wins that serve as reference accounts
Scalable, repeatable sales motion implemented in the territory
Strong and growing brand presence within the region
Why Join Bridge Appliances
Opportunity to lead market entry and build a region from the ground up
Direct ownership of a critical growth initiative for the company
Innovative product solving real operational challenges for restaurants
Leadership role with meaningful team‑building responsibility and visibility
#J-18808-Ljbffr