Sr. Manager, Gift Card Program

Sr. Manager, Gift Card Program – Miami, FL
About the Role
This customer‑centric role is responsible for day‑to‑day operational administration and marketing planning of the gift card portfolio; helping to develop, implement, manage and monitor all aspects of the programs for the purpose of deepening customer loyalty and driving optimal business results for the company. This position reports directly to the

Senior Director, Loyalty & Gift Cards .

Responsibilities

Responsible for the gift card annual budget and overall P&L

Build solid relationships internally with HQ stakeholders as well as franchisee community, along with external business partners such as 3rd party/retail brokers and other supporting vendors – such as online, B2B

Engage frequently with Ops / Training / Guest Care teams to ensure they are well-supported and properly apprised of all program activities that could impact their daily business through proactive communications

Manage all 3rd party marketing placement calendar and budget very tightly with a good understanding of ROIs and which programs should be repeated and which should not

Help define the gift card strategy and build out the plan to execute those initiatives to promote portfolio growth

Develop an annual calendar of promotions and marketing activities to help drive continued YOY program growth

Lead / project manage new initiatives to ensure they are delivered on time, on budget and within scope seamlessly

Take point on facilitating / coordinating teams to address any system issues that impede program performance and ensure they are resolved, and preventative measures are in place to remove likelihood of reoccurrence

Proactively review and understand key metrics / performance observed about the program and make recommendations for improvements

Help collect information to build executive recaps, periodic performance reviews and daily insights around program performance. Continue to drive awareness of the business impact gift cards has to increase adoption / support by franchisee community and other internal stakeholders

Help implement Gift Card roadmap with all internal groups including definition/refinement of member benefits, technology requirements, and marketing communications

Manage vendor / partner relationships and contracts. Assist in periodically conducting assessments of capabilities to ensure ideal partner or platform are in place.

Leverage and maximize existing partnerships and/or add new to propel business growth

Assist in integrating gift card campaigns into the marketing calendar to drive sales. Assist in validating and optimizing campaigns through test and learn methods.

Support monitoring program trends related to suspicious or fraudulent activity being done by employees or Member/Guests

Build and manage card production forecasts, always maintaining optimal levels and not-over producing that results in throw away product

Evaluate gift card designs and make recommendations on changes that are needed to attract new buyers of the product

Drive innovation of the program via internal and external partners by defining new features / capabilities that increase likelihood or purchases and / or redemptions

Point person for subject matter related questions, issues or assistance

Qualifications

Bachelor’s degree, or equivalent

5+ years of experience, proven in marketing and operations for nationally scaled gift card programs

Solid understanding of gift card financial mechanics and budget management

Experience with 3rd party / retail brokers / other external gift card partners

Restaurant and franchise experience are preferred

Project management, large‑scale planning and ability to lead cross‑functional projects are required

Critical thinker and sound decision maker that can also manage through crisis situations

Ability to collaborate and influence team members to get results

Passionate, customer‑centric mentality that challenges the status quo to drive exceptional experiences for Members / Guests

Build solid relationships with internal business partners and external vendors

Benefits

Pension/401K/RSP (country specific)

Competitive Bonus

Tuition Reimbursement

Company Holidays

Volunteering time

Compensation: The base pay range for this role is $120,900 - $151,100 USD annually. Pay within this range will be determined in good faith based on job‑related factors, which may include skills, experience, education/training, location, and internal equity.

The Company is only considering applicants who are currently authorized to work in the country the position is based.

AA/EOE/D/V

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