Associate Marketing Manager- Consumer Brands
Rich Products Corporation, Buffalo, NY, United States
Associate Marketing Manager– Consumer Brands
Location: Buffalo, NY, US. St. Simons Island, GA, US.
Rich’s, also known as Rich Products Corporation, is a family‑owned food company with a global presence and annual sales of approximately $5.8 billion.
Purpose Statement
As an Associate Marketing Manager in our Consumer Brands Division, you will manage one or more of our brands, contributing to marketing activities including new product development and launch, brand reviews, forecasting, market performance analysis, P&L management, SKU rationalization, project management, and execution of marketing plans. You will interface with, and often lead, cross‑functional teams (Sales, R&D, Finance, Trade Management, Regulatory, Packaging, etc.) on brand initiatives and participate on a cross‑divisional Product Category Team.
This role requires a hybrid work schedule and a residence near our headquarters in Buffalo, NY, or our office in St. Simons, GA.
Marketing Management
Assist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budget through:
Understanding brand equity and competitive advantage
Managing brand positioning
Packaging development and project management
Advertising, promotion and public relations – Shopper marketing (consumption, promotion, merchandising development)
Evaluating results of marketing programs and making recommendations
Market Knowledge
Anticipate, identify, and analyze consumer and market trends and opportunities to maximize Rich’s competitive position.
Develop a keen understanding of the Competition, Customers, and Consumers; and a complete understanding of brand and individual SKU performance in the market. Key activities include: data analysis of brand/SKU results and trends, competitive performance and consumption trends; turning data into actionable insights; sales and customer interaction to understand needs; sourcing and sharing competitive intelligence; recommending and working with the Consumer Insights Manager to conduct needed marketing research.
Product Management
Partner with marketing leadership to develop, maintain, and manage the Rich’s portfolio to maximize sales and profit potential:
Renovation of existing products
Launch of new products and line extensions
Forecasting
Pricing review and recommendations
P&L Management
Understand the brand and any assigned product line P&Ls, completing required analyses:
Review of monthly product, customer, and category P&Ls to manage financial return of the category/brand
Analyze financial impact of new products and product improvements
Participate in brand reviews with division leadership
Strategic and Process Acumen
Partner with marketing leadership to develop category and brand strategies and plans:
Assist in development of the strategic plan and annual operating plan for the category
Prepare for and participate in the annual Joint Sales & Marketing planning process
Participate in the development of the annual marketing plan for the brand
Knowledge, Skills, and Experience
Bachelor’s degree in marketing or related field required; Master’s preferred.
Minimum 2 years of marketing experience.
Demonstrated financial skills including basic analysis; budget and P&L management a plus.
Solid communication skills—verbal, written, and strong presentation ability.
Experience in the food industry a plus.
Demonstrated leadership, initiative, and delivery of results.
Ability to lead and facilitate key customer interactions.
Demonstrated success in managing and directing change.
Strong PC proficiency—Microsoft Office Word, Excel, PowerPoint.
Light travel as needed.
COMPENSATION
In accordance with state law, the rate or range provided is a reasonable estimate of the base compensation for this role at Rich Products Corporation and its subsidiaries and affiliates (“Rich’s”). The actual amount may vary based on non‑discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$84,235.00 – $113,965.00
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other federally or state‑legally protected class. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or otherwise participating in the application process.
BRINGING YOUR BEST SELF TO WORK.
As a family‑owned company, caring for our associates—their whole selves is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:
Competitive compensation
Paid time off
Parental leave
Family planning support
Associate resource groups
Volunteering & community impact opportunities
Holiday gatherings
In‑house taste tests (we are a food company after all)
It’s all part of how we support our family of associates.
#J-18808-Ljbffr
Location: Buffalo, NY, US. St. Simons Island, GA, US.
Rich’s, also known as Rich Products Corporation, is a family‑owned food company with a global presence and annual sales of approximately $5.8 billion.
Purpose Statement
As an Associate Marketing Manager in our Consumer Brands Division, you will manage one or more of our brands, contributing to marketing activities including new product development and launch, brand reviews, forecasting, market performance analysis, P&L management, SKU rationalization, project management, and execution of marketing plans. You will interface with, and often lead, cross‑functional teams (Sales, R&D, Finance, Trade Management, Regulatory, Packaging, etc.) on brand initiatives and participate on a cross‑divisional Product Category Team.
This role requires a hybrid work schedule and a residence near our headquarters in Buffalo, NY, or our office in St. Simons, GA.
Marketing Management
Assist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budget through:
Understanding brand equity and competitive advantage
Managing brand positioning
Packaging development and project management
Advertising, promotion and public relations – Shopper marketing (consumption, promotion, merchandising development)
Evaluating results of marketing programs and making recommendations
Market Knowledge
Anticipate, identify, and analyze consumer and market trends and opportunities to maximize Rich’s competitive position.
Develop a keen understanding of the Competition, Customers, and Consumers; and a complete understanding of brand and individual SKU performance in the market. Key activities include: data analysis of brand/SKU results and trends, competitive performance and consumption trends; turning data into actionable insights; sales and customer interaction to understand needs; sourcing and sharing competitive intelligence; recommending and working with the Consumer Insights Manager to conduct needed marketing research.
Product Management
Partner with marketing leadership to develop, maintain, and manage the Rich’s portfolio to maximize sales and profit potential:
Renovation of existing products
Launch of new products and line extensions
Forecasting
Pricing review and recommendations
P&L Management
Understand the brand and any assigned product line P&Ls, completing required analyses:
Review of monthly product, customer, and category P&Ls to manage financial return of the category/brand
Analyze financial impact of new products and product improvements
Participate in brand reviews with division leadership
Strategic and Process Acumen
Partner with marketing leadership to develop category and brand strategies and plans:
Assist in development of the strategic plan and annual operating plan for the category
Prepare for and participate in the annual Joint Sales & Marketing planning process
Participate in the development of the annual marketing plan for the brand
Knowledge, Skills, and Experience
Bachelor’s degree in marketing or related field required; Master’s preferred.
Minimum 2 years of marketing experience.
Demonstrated financial skills including basic analysis; budget and P&L management a plus.
Solid communication skills—verbal, written, and strong presentation ability.
Experience in the food industry a plus.
Demonstrated leadership, initiative, and delivery of results.
Ability to lead and facilitate key customer interactions.
Demonstrated success in managing and directing change.
Strong PC proficiency—Microsoft Office Word, Excel, PowerPoint.
Light travel as needed.
COMPENSATION
In accordance with state law, the rate or range provided is a reasonable estimate of the base compensation for this role at Rich Products Corporation and its subsidiaries and affiliates (“Rich’s”). The actual amount may vary based on non‑discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$84,235.00 – $113,965.00
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other federally or state‑legally protected class. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or otherwise participating in the application process.
BRINGING YOUR BEST SELF TO WORK.
As a family‑owned company, caring for our associates—their whole selves is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:
Competitive compensation
Paid time off
Parental leave
Family planning support
Associate resource groups
Volunteering & community impact opportunities
Holiday gatherings
In‑house taste tests (we are a food company after all)
It’s all part of how we support our family of associates.
#J-18808-Ljbffr