Principal Associate, Marketing - Business Cards & Payments (Creative Excellence
Capital One National Association, Mc Lean, VA, United States
Principal Associate, Marketing - Business Cards & Payments (Creative Excellence & GTM)
At Capital One, we’re building a leading information‑based technology company. Still founder‑led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
The BC&P Creative Excellence & GTM team is on a mission to transform marketing and become a best‑in‑class marketing organization through our customer‑first, personalized marketing approach. We are focused on creating seamless experiences for each customer at a 1:1 level across all touchpoints. This role is accountable for building customer marketing strategies and supporting campaign execution, all powered by our enhanced technology, real‑time data and advanced analytic models. The role will allow you to flex muscles in emerging customer lifecycle marketing strategies, new and innovative marketing technologies, and marketing across several channels. Successful marketers in this role will be able to tie together key marketing and business results, bring several large and complex workstreams into market, work across multiple marketing channels, build powerful relationships across a variety of partners and stakeholders, storytell for business impact, and most importantly, have the desire to change how we “do marketing” at Capital One.
What we are looking for:
Customer‑obsessed: Loves diving deep into data to understand customer behavior and motivations.
Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
Strategic and detail‑driven: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results. Also, has an eye for details to ensure GTM plans are executed in a well‑managed fashion.
Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end‑to‑end from conception through to in‑market delivery within an uncertain and fluid environment.
Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates.
Creative Thinking: Able to think outside the box for creative development and marketing strategy keeping a constant eye on the evolving marketing industry.
Growth Mindset: Hungry to learn the latest marketing tactics, trends, and tech/platforms to help continue and evolve/optimise how Capital One markets.
Strong business judgment, leadership and integrity: A tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business decision making.
General Responsibilities:
Develop insight‑driven Customer Marketing strategies that include positioning and messaging, go‑to‑market plans, and testing recommendations.
Lead launches of several large and complex marketing programs and campaigns, from intent development to execution.
Help drive more and optimised usage of key Martech platforms, including owning the launch of new platform use cases.
Own the transformation process of how servicing communication is handled in BC&P by auditing current assets, optimising key assets, and developing new guidelines and processes for servicing communications.
Work cross‑functionally with a variety of partners including Campaign Operations, Channel owners, Tech teams, Product teams, Legal & Compliance, 3rd‑party vendors and more.
Write clear and concise test documents and test plans.
Translate and communicate business goals into effective creative briefs.
Read, interpret, and use data (inclusive of visualisation) to make informed decisions.
Manage creative development with internal creative teams or agency partners to ensure marketing is on‑brand, high quality, aligned to our strategic intent and delivered on schedule.
Lead research workstreams that drive actionable insights for our business or marketing teams.
Analyse customer behaviour data to identify opportunities and optimal segments to optimise marketing tests and strategies.
Understand and help define the intersection of marketing strategy & marketing technology.
Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
Proactively identify opportunities for expansions, optimisations and improvements based on industry trends and marketing best practices.
Basic Qualifications:
Bachelor’s Degree or equivalent military experience.
At least 3 years of Marketing experience.
At least 2 years of Customer Marketing experience.
At least 1 year of experience with Marketing technology tools and platforms.
Preferred Qualifications:
Master’s Degree in Marketing, Business or Communications.
5+ years of Marketing experience.
3+ years of Customer Marketing experience.
2+ years of experience with Marketing technology tools and platforms.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full‑time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part‑time roles will be prorated based on the agreed upon number of hours to be regularly worked.
McLean, VA: $120,800 – $137,900 for Principal Associate, Marketing
New York, NY: $131,800 – $150,500 for Principal Associate, Marketing
Richmond, VA: $109,900 – $125,400 for Principal Associate, Marketing.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualised salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please.
Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.
Capital One will consider qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One’s recruiting process, please send an email to Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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At Capital One, we’re building a leading information‑based technology company. Still founder‑led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
The BC&P Creative Excellence & GTM team is on a mission to transform marketing and become a best‑in‑class marketing organization through our customer‑first, personalized marketing approach. We are focused on creating seamless experiences for each customer at a 1:1 level across all touchpoints. This role is accountable for building customer marketing strategies and supporting campaign execution, all powered by our enhanced technology, real‑time data and advanced analytic models. The role will allow you to flex muscles in emerging customer lifecycle marketing strategies, new and innovative marketing technologies, and marketing across several channels. Successful marketers in this role will be able to tie together key marketing and business results, bring several large and complex workstreams into market, work across multiple marketing channels, build powerful relationships across a variety of partners and stakeholders, storytell for business impact, and most importantly, have the desire to change how we “do marketing” at Capital One.
What we are looking for:
Customer‑obsessed: Loves diving deep into data to understand customer behavior and motivations.
Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
Strategic and detail‑driven: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results. Also, has an eye for details to ensure GTM plans are executed in a well‑managed fashion.
Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end‑to‑end from conception through to in‑market delivery within an uncertain and fluid environment.
Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates.
Creative Thinking: Able to think outside the box for creative development and marketing strategy keeping a constant eye on the evolving marketing industry.
Growth Mindset: Hungry to learn the latest marketing tactics, trends, and tech/platforms to help continue and evolve/optimise how Capital One markets.
Strong business judgment, leadership and integrity: A tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business decision making.
General Responsibilities:
Develop insight‑driven Customer Marketing strategies that include positioning and messaging, go‑to‑market plans, and testing recommendations.
Lead launches of several large and complex marketing programs and campaigns, from intent development to execution.
Help drive more and optimised usage of key Martech platforms, including owning the launch of new platform use cases.
Own the transformation process of how servicing communication is handled in BC&P by auditing current assets, optimising key assets, and developing new guidelines and processes for servicing communications.
Work cross‑functionally with a variety of partners including Campaign Operations, Channel owners, Tech teams, Product teams, Legal & Compliance, 3rd‑party vendors and more.
Write clear and concise test documents and test plans.
Translate and communicate business goals into effective creative briefs.
Read, interpret, and use data (inclusive of visualisation) to make informed decisions.
Manage creative development with internal creative teams or agency partners to ensure marketing is on‑brand, high quality, aligned to our strategic intent and delivered on schedule.
Lead research workstreams that drive actionable insights for our business or marketing teams.
Analyse customer behaviour data to identify opportunities and optimal segments to optimise marketing tests and strategies.
Understand and help define the intersection of marketing strategy & marketing technology.
Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
Proactively identify opportunities for expansions, optimisations and improvements based on industry trends and marketing best practices.
Basic Qualifications:
Bachelor’s Degree or equivalent military experience.
At least 3 years of Marketing experience.
At least 2 years of Customer Marketing experience.
At least 1 year of experience with Marketing technology tools and platforms.
Preferred Qualifications:
Master’s Degree in Marketing, Business or Communications.
5+ years of Marketing experience.
3+ years of Customer Marketing experience.
2+ years of experience with Marketing technology tools and platforms.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full‑time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part‑time roles will be prorated based on the agreed upon number of hours to be regularly worked.
McLean, VA: $120,800 – $137,900 for Principal Associate, Marketing
New York, NY: $131,800 – $150,500 for Principal Associate, Marketing
Richmond, VA: $109,900 – $125,400 for Principal Associate, Marketing.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualised salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please.
Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.
Capital One will consider qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One’s recruiting process, please send an email to Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
#J-18808-Ljbffr