Product Marketing Manager
Bill360, Tampa, FL, United States
Bill360 is seeking a Product Marketing Manager to drive go-to-market strategy, messaging, and enablement for our partnerships and sales channels. This role sits at the intersection of Product, Sales, and Partnerships, ensuring our value proposition is clearly articulated and effectively delivered to partners, prospects, and customers.
You’ll play a key role in how our product is presented to the market, owning messaging, supporting go-to-market efforts, and producing high-quality visual assets that resonate with customers. This role will also be critical in supporting partnerships and sales enablement.
Who are we? An Introduction
Bill360 is a fast-growing SaaS platform transforming how businesses manage billing, payments, and accounts receivable. We help companies get paid faster by integrating invoices, payments, and automation into one seamless workflow.
Bill360 is unable to support requirements for remote work in the following states:
Develop and execute go-to-market strategies for partnership-led initiatives and product launches
Translate product capabilities into compelling partner and customer value propositions
Define target segments, use cases, and positioning tailored to partner ecosystems
Partnership Enablement
Build and maintain partner-facing materials (pitch decks, one-pagers, co-branded content)
Enable strategic partners (e.g., financial institutions, platforms, integrations) with clear messaging and use-case storytelling
Collaborate with Partnerships team to support onboarding and activation of new partners
Create and deliver sales tools, including battlecards, objection-handling guides, and competitive positioning
Partner closely with Sales to understand pipeline challenges and refine messaging accordingly
Support deal cycles with tailored collateral and strategic input
AI-Driven Marketing & Content Creation
Use AI tools (e.g., ChatGPT, Claude, Midjourney, Canva AI, etc.) to accelerate content creation, ideation, and iteration
Generate first drafts of copy, visuals, and campaign concepts, then refine to a high-quality, on-brand standard
Leverage AI for rapid testing of messaging variations and creative concepts
Identify opportunities to improve marketing efficiency and output using AI workflows
Stay current on emerging AI tools and best practices, and apply them pragmatically (not just experimentally)
Own and refine product messaging for partnership and sales channels
Ensure consistency across marketing, sales, and partner communications
Translate technical product features into business value for different audiences
Market & Competitive Insights
Conduct market research to identify trends, buyer needs, and competitive dynamics
Maintain competitive intelligence to inform positioning and sales strategy
Provide actionable insights to Product and Leadership teams
Cross-Functional Collaboration
Work closely with Product, Sales, Partnerships, Marketing, and Customer Success teams
Align product roadmap communication with go-to-market priorities
Support launch readiness and internal alignment
Qualifications (Required Minimum Knowledge, Skills & Abilities)
4–7+ years of experience in Product Marketing, preferably in fintech, SaaS, or payments
Experience supporting partnerships, channel sales, or ecosystem-driven growth
Strong understanding of B2B sales cycles and go-to-market strategies
Ability to translate complex product concepts into clear, compelling messaging
Proven experience creating sales enablement and partner-facing content
Strong communication and stakeholder management skills
Analytical mindset with ability to leverage data for decision-making
Preferred Qualifications
Experience in SaaS, fintech, B2B
Familiarity with tools like HubSpot, Webflow, or similar marketing platforms
Portfolio showcasing design and marketing work
Experience in AR automation, payments, or financial workflows
Background working with financial institutions, fintech partnerships, or integrations
Experience in a high-growth startup environment
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You’ll play a key role in how our product is presented to the market, owning messaging, supporting go-to-market efforts, and producing high-quality visual assets that resonate with customers. This role will also be critical in supporting partnerships and sales enablement.
Who are we? An Introduction
Bill360 is a fast-growing SaaS platform transforming how businesses manage billing, payments, and accounts receivable. We help companies get paid faster by integrating invoices, payments, and automation into one seamless workflow.
Bill360 is unable to support requirements for remote work in the following states:
Develop and execute go-to-market strategies for partnership-led initiatives and product launches
Translate product capabilities into compelling partner and customer value propositions
Define target segments, use cases, and positioning tailored to partner ecosystems
Partnership Enablement
Build and maintain partner-facing materials (pitch decks, one-pagers, co-branded content)
Enable strategic partners (e.g., financial institutions, platforms, integrations) with clear messaging and use-case storytelling
Collaborate with Partnerships team to support onboarding and activation of new partners
Create and deliver sales tools, including battlecards, objection-handling guides, and competitive positioning
Partner closely with Sales to understand pipeline challenges and refine messaging accordingly
Support deal cycles with tailored collateral and strategic input
AI-Driven Marketing & Content Creation
Use AI tools (e.g., ChatGPT, Claude, Midjourney, Canva AI, etc.) to accelerate content creation, ideation, and iteration
Generate first drafts of copy, visuals, and campaign concepts, then refine to a high-quality, on-brand standard
Leverage AI for rapid testing of messaging variations and creative concepts
Identify opportunities to improve marketing efficiency and output using AI workflows
Stay current on emerging AI tools and best practices, and apply them pragmatically (not just experimentally)
Own and refine product messaging for partnership and sales channels
Ensure consistency across marketing, sales, and partner communications
Translate technical product features into business value for different audiences
Market & Competitive Insights
Conduct market research to identify trends, buyer needs, and competitive dynamics
Maintain competitive intelligence to inform positioning and sales strategy
Provide actionable insights to Product and Leadership teams
Cross-Functional Collaboration
Work closely with Product, Sales, Partnerships, Marketing, and Customer Success teams
Align product roadmap communication with go-to-market priorities
Support launch readiness and internal alignment
Qualifications (Required Minimum Knowledge, Skills & Abilities)
4–7+ years of experience in Product Marketing, preferably in fintech, SaaS, or payments
Experience supporting partnerships, channel sales, or ecosystem-driven growth
Strong understanding of B2B sales cycles and go-to-market strategies
Ability to translate complex product concepts into clear, compelling messaging
Proven experience creating sales enablement and partner-facing content
Strong communication and stakeholder management skills
Analytical mindset with ability to leverage data for decision-making
Preferred Qualifications
Experience in SaaS, fintech, B2B
Familiarity with tools like HubSpot, Webflow, or similar marketing platforms
Portfolio showcasing design and marketing work
Experience in AR automation, payments, or financial workflows
Background working with financial institutions, fintech partnerships, or integrations
Experience in a high-growth startup environment
#J-18808-Ljbffr