National Geographic is hiring: Vice President, Crisis Communications and PR in W
National Geographic, Washington, DC, United States
VP Of Crisis Communications And PR
The Communications, Marketing, and Brand team uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world's most trusted non-profit organizations and global brands. The Division's creative minds develop and execute mission-driven, on-brand strategies and integrated strategic communications, marketing, creative and audience growth for the National Geographic Society and unifying our efforts across our owned channels, through owned channels, outside partners and earned media. The team is composed of seven integrated departments: Creative, Integrated Brand Marketing, Partnerships Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.
The VP of Crisis Communications and PR reports into the Chief Communications, Marketing and Brand Officer and serves as the senior strategic advisor, directing global reputation management, media relations, and high-stakes crisis response for the National Geographic Society and will be a key liaison with key partner communication teams, specifically The Walt Disney Company. This role will focus on protecting the brand reputation by leading communication strategies during, and in preparation for, high-risk situations, serving as a spokesperson and guiding executive leadership. Additionally, the VP of Crisis Communications and PR will focus on ways to raise visibility of the Society as an impact-driven nonprofit and advancing the Society's overall narrative through a comprehensive communications strategy. This role will work to secure a sustained drumbeat of earned media amplification to support owned media efforts that raise awareness and relevancy of the brand and its impact with key audiences. The VP of Crisis Communications and PR will play a key role in message development and will build and maintain top-tier relationships with key journalists, industry influencers, and international media outlets.
Responsibilities Include:
Strategic Leadership & Advisory (25%)
Serve as the primary strategic advisor to the C-suite on all matters involving public perception, risk mitigation, and executive positioning with direct interaction with CEO and CLO.
Develops and leads comprehensive, society-wide communications strategies that align with long-term growth and operational priorities.
Develop recommendation for key thought leadership opportunities in support of broader MarCom plans.
Oversees the creation and evolution of long-term crisis preparedness strategies, including the development of response playbooks and rapid-deployment "holding statements."
Lead high-level negotiations and strategic decision-making during crises to stabilize the organization and ensure a unified response.
Maintains relationship with key partners' communication leadership and effectively manages agency resources.
Help shape the Society's integrated communication and marketing plans by providing strategic counsel to support alignment with the Society's values and best practices in inclusive content and social impact communications.
Crisis & Issues Management (25%)
Lead the command center during critical incidents, managing real-time communication across multiple mediums to address misinformation or emerging threats.
Shape and defend the organizational narrative during high-visibility global crises (e.g., legal disputes, regulatory issues).
Act as the primary high-level spokesperson for sensitive or complex company news, providing public reassurance and managing media inquiries.
Design and oversee crisis simulation programs and media training for senior leadership to ensure decisiveness under pressure.
Reputation & Media Relations (25%)
Build and maintain top-tier relationships with key journalists, industry influencers, and international media outlets and ensure high-quality press coverage and influencer opportunities.
Develop reputational monitoring protocols and recommendations including progressing utilization of advanced analytics and monitoring tools to track public sentiment and identify potential risks before they escalate.
Lead development and execution of an annual strategic PR and earned media communications plans in partnership with key divisional stakeholders and ensure consistent and amplified brand messaging across all earned, owned, and shared media channels.
Lead the development of external positioning and messaging strategies for NGS including drafting external-facing communications talking points, speeches, press releases, and blog posts.
Create and lead media training sessions for National Geographic spokespeople, including executives and Explorers.
Oversee leadership team's efforts to identify and secure speaking engagements at desired conferences and events and provide content support, where needed.
Team Leadership (25%)
Coach team to proactively identify and secure thought leadership opportunities including thought pieces, op-eds, earned media and other external-facing outreach opportunities in line with broader strategy.
Oversee direct reports that serve as collaborators with external partners and that liaise with internal subject-matter experts and departments to ensure factual accuracy.
Manage team members who execute message development/positioning, written narratives, accompanying visuals, presentations, etc.
Develop vision for the team and build innovative solutions and strategies to complex problems, articulate clear goals, KPIs, insights and plans, and move forward key projects to meet business objectives.
Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.
Partner with Legal, HR, and Security departments to ensure all communications meet regulatory, ethical, and legal standards.
What You'll Bring
Educational Background
Bachelor's degree in communications, journalism, English or related field.
Minimum Years and Type of Experience
15+ years of progressive leadership in PR, corporate affairs, or crisis management, with significant experience in high-profile, brand-sensitive, global environments. 7 + years of management experience
Necessary Knowledge and Skills
Proven track record supporting C-suite level executives as well as operating arms of businesses to ensure effective, consistent and coordinated communications
Significant experience and comfort level working with media from opinion editors and news reporters to social and digital media platforms with excellent news judgment, media relations skills and crisis communications skills.
Ability to identify compelling narratives, develop clear messaging and tell stories that demonstrate impact.
Excellent understanding of the changing media landscape, including media relations.
Excellent oral and written communication skills; ability to work with a variety of internal constituents.
Ability to handle sensitive information confidentially and exercise high discretion and professional judgement.
Adept at navigating complex, fast-moving public issues and able to guide teams through complex challenges with composure and resilience.
Strong leadership, management and interpersonal skills with the ability to mentor team members effectively.
Strong project management and prioritization skills.
Experienced in managing agencies to produce strong work product.
Ability to work some late nights and weekends and periodic national and international travel.
Desired Qualifications
Experience facilitating a strong and effective organizational culture.
Experience leading teams and strategies managing change and a complex organization.
Experience in advocacy, non-profit, and/or fundraising space a plus.
Experience working with a legacy brand a plus
PR agency experience a plus
Strong relationships with journalists especially those covering science, the environment, education and/or nonprofits, within the U.S. and internationally a plus
Supervision
2+ direct reports and a team of 4
Salary Information
The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society,
The Communications, Marketing, and Brand team uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world's most trusted non-profit organizations and global brands. The Division's creative minds develop and execute mission-driven, on-brand strategies and integrated strategic communications, marketing, creative and audience growth for the National Geographic Society and unifying our efforts across our owned channels, through owned channels, outside partners and earned media. The team is composed of seven integrated departments: Creative, Integrated Brand Marketing, Partnerships Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.
The VP of Crisis Communications and PR reports into the Chief Communications, Marketing and Brand Officer and serves as the senior strategic advisor, directing global reputation management, media relations, and high-stakes crisis response for the National Geographic Society and will be a key liaison with key partner communication teams, specifically The Walt Disney Company. This role will focus on protecting the brand reputation by leading communication strategies during, and in preparation for, high-risk situations, serving as a spokesperson and guiding executive leadership. Additionally, the VP of Crisis Communications and PR will focus on ways to raise visibility of the Society as an impact-driven nonprofit and advancing the Society's overall narrative through a comprehensive communications strategy. This role will work to secure a sustained drumbeat of earned media amplification to support owned media efforts that raise awareness and relevancy of the brand and its impact with key audiences. The VP of Crisis Communications and PR will play a key role in message development and will build and maintain top-tier relationships with key journalists, industry influencers, and international media outlets.
Responsibilities Include:
Strategic Leadership & Advisory (25%)
Serve as the primary strategic advisor to the C-suite on all matters involving public perception, risk mitigation, and executive positioning with direct interaction with CEO and CLO.
Develops and leads comprehensive, society-wide communications strategies that align with long-term growth and operational priorities.
Develop recommendation for key thought leadership opportunities in support of broader MarCom plans.
Oversees the creation and evolution of long-term crisis preparedness strategies, including the development of response playbooks and rapid-deployment "holding statements."
Lead high-level negotiations and strategic decision-making during crises to stabilize the organization and ensure a unified response.
Maintains relationship with key partners' communication leadership and effectively manages agency resources.
Help shape the Society's integrated communication and marketing plans by providing strategic counsel to support alignment with the Society's values and best practices in inclusive content and social impact communications.
Crisis & Issues Management (25%)
Lead the command center during critical incidents, managing real-time communication across multiple mediums to address misinformation or emerging threats.
Shape and defend the organizational narrative during high-visibility global crises (e.g., legal disputes, regulatory issues).
Act as the primary high-level spokesperson for sensitive or complex company news, providing public reassurance and managing media inquiries.
Design and oversee crisis simulation programs and media training for senior leadership to ensure decisiveness under pressure.
Reputation & Media Relations (25%)
Build and maintain top-tier relationships with key journalists, industry influencers, and international media outlets and ensure high-quality press coverage and influencer opportunities.
Develop reputational monitoring protocols and recommendations including progressing utilization of advanced analytics and monitoring tools to track public sentiment and identify potential risks before they escalate.
Lead development and execution of an annual strategic PR and earned media communications plans in partnership with key divisional stakeholders and ensure consistent and amplified brand messaging across all earned, owned, and shared media channels.
Lead the development of external positioning and messaging strategies for NGS including drafting external-facing communications talking points, speeches, press releases, and blog posts.
Create and lead media training sessions for National Geographic spokespeople, including executives and Explorers.
Oversee leadership team's efforts to identify and secure speaking engagements at desired conferences and events and provide content support, where needed.
Team Leadership (25%)
Coach team to proactively identify and secure thought leadership opportunities including thought pieces, op-eds, earned media and other external-facing outreach opportunities in line with broader strategy.
Oversee direct reports that serve as collaborators with external partners and that liaise with internal subject-matter experts and departments to ensure factual accuracy.
Manage team members who execute message development/positioning, written narratives, accompanying visuals, presentations, etc.
Develop vision for the team and build innovative solutions and strategies to complex problems, articulate clear goals, KPIs, insights and plans, and move forward key projects to meet business objectives.
Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.
Partner with Legal, HR, and Security departments to ensure all communications meet regulatory, ethical, and legal standards.
What You'll Bring
Educational Background
Bachelor's degree in communications, journalism, English or related field.
Minimum Years and Type of Experience
15+ years of progressive leadership in PR, corporate affairs, or crisis management, with significant experience in high-profile, brand-sensitive, global environments. 7 + years of management experience
Necessary Knowledge and Skills
Proven track record supporting C-suite level executives as well as operating arms of businesses to ensure effective, consistent and coordinated communications
Significant experience and comfort level working with media from opinion editors and news reporters to social and digital media platforms with excellent news judgment, media relations skills and crisis communications skills.
Ability to identify compelling narratives, develop clear messaging and tell stories that demonstrate impact.
Excellent understanding of the changing media landscape, including media relations.
Excellent oral and written communication skills; ability to work with a variety of internal constituents.
Ability to handle sensitive information confidentially and exercise high discretion and professional judgement.
Adept at navigating complex, fast-moving public issues and able to guide teams through complex challenges with composure and resilience.
Strong leadership, management and interpersonal skills with the ability to mentor team members effectively.
Strong project management and prioritization skills.
Experienced in managing agencies to produce strong work product.
Ability to work some late nights and weekends and periodic national and international travel.
Desired Qualifications
Experience facilitating a strong and effective organizational culture.
Experience leading teams and strategies managing change and a complex organization.
Experience in advocacy, non-profit, and/or fundraising space a plus.
Experience working with a legacy brand a plus
PR agency experience a plus
Strong relationships with journalists especially those covering science, the environment, education and/or nonprofits, within the U.S. and internationally a plus
Supervision
2+ direct reports and a team of 4
Salary Information
The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society,