SKYPAD is hiring: Senior Performance Digital Marketer in New York

Senior Performance Digital Marketer

Location: On-Site

Company: Sky I.T. Group | SKYPAD (B2B SaaS | Retail Technology)

ABOUT SKYPAD

Sky I.T. Group is the home of SKYPAD, a leading B2B SaaS platform helping the world’s leading brands collaborate with top global retailers through data-driven insights. SKYPAD supports over 10,000 users across 4,000+ brands, including LVMH, Prada Group, SKIMS, L’Oréal, and Caleres, with retail partners such as Nordstrom, Neiman Marcus Group, Shopify, and Saks Fifth Avenue.

ROLE OVERVIEW

We are seeking a Senior Performance Digital Marketer to own and scale digital growth across SEO, paid media, analytics, and conversion optimization. This is a hands-on role with clear ownership and measurable impact in a fast-growing B2B SaaS environment.

KEY RESPONSIBILITIES

SEO & Paid Media

• Lead on-page, off-page, and technical SEO strategy

• Oversee Google Ads, LinkedIn Ads, and paid social campaigns

• Own keyword research, budgets, bidding strategies, and ROI optimization

• Build and manage retargeting and remarketing campaigns

• Conduct A/B testing across ads, landing pages, and CTAs

Analytics & Optimization

• Own GA4, Google Tag Manager, and analytics integrations

• Track funnel performance, attribution, and conversions

• Build digital dashboards and deliver monthly reporting

• Translate data into actionable growth insights

Content & Retail Expertise

• Create and optimize creative assets and copy for website, landing page, and ad copy

• Support product positioning and go-to-market messaging

• Apply retail and consumer trends and behavior insights to campaigns

Cross-Functional Collaboration

• Partner with Sales, Product, and Development teams

• Support product launches, news tools & integrations, and lead generation initiatives

QUALIFICATIONS

• 5+ years of digital or performance marketing experience

• Proven expertise in SEO, paid media, and analytics

• Experience in B2B SaaS or data-driven platforms preferred

• Strong analytical and communication skills

REQUIRED SKILLS

• Google Analytics or Google Ads certification

• Experience with Webflow or comparable website hosting platforms, such as WordPress and Squarespace

• Basic HTML/CSS knowledge

• Familiarity with retail data or sell-through metrics

WHY JOIN SKYPAD?

• High-impact role with ownership

• Global, well-known retail and brand clients

• Collaborative, fast-paced SaaS environment