Sr. Manager, Buyer Strategy - eBay Live
eBay Inc., San Jose, CA, United States
This job is with eBay, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
At eBay, were more than a global ecommerce leader - were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. Were in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
About eBay
At eBay, were more than a global ecommerce leader - were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. Were in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
About The Team & Role
eBay Live is reinventing how people shop - merging live entertainment, community, and commerce into one experience. Sellers host interactive live-streams where buyers watch, chat, and purchase instantly across a wide range of categories.
We are looking for a
Senior Manager, Buyer Strategy
to shape how customers become aware of, engage with, and keep coming back to eBay Live. This role will focus on defining overall viewer & buyer strategy, driving demand quality & productivity, and partnering cross-functionally to unlock growth across categories & geographies
This is a high-impact individual contributor role to start with strong cross-functional influence across product, marketing, and operations.
Opportunity to shape a supporting team once on board.
What You Will Accomplish
Define Demand Strategy & Growth Levers
Develop and evolve overall viewer & buyer strategy end to end
Identify key customer segments, behaviors, and growth opportunities using data and market insights
Define what success looks like for viewers & buyers on eBay Live (e.g. productivity, retention, GMV contribution)
Translate insights into clear strategies and actionable initiatives
Drive Buyer Activation & Success
Partner with marketing & product to improve awareness, consideration, engagement, conversion & retention of customers
Partner with teams that design playbooks to help buyers & potential buyers better understand & engage with live formats
Identify friction points in the buyer journey and work with product to simplify and improve the experience
Support development of incentives, programs, and tools that drive buyer growth
Own Buyer Insights & Performance Tracking
Establish and track key buyer metrics
Analyze buyer performance to identify patterns, gaps, and opportunities
Provide regular insights and recommendations to leadership and cross-functional teams
Help shape weekly business reviews and operating cadences with a strong buyer lens
Partner Cross-Functionally to Improve the Platform
Work closely with product to inform roadmap priorities based on buyer needs
Partner with category & programming teams to align demand with supply & content strategies
Collaborate with trust and policy teams to ensure safe, high-quality buyer experiences
Act as the voice of the buyer across the organization
Support Category & Market Expansion
Contribute to category-specific buyer strategies based on market dynamics
Help identify which buyers to prioritize, when, and why
Support expansion into new categories by defining buyer profiles, overall demand needs, and activation approaches
What Youll Bring
8+ years of experience in ecommerce, marketplaces, or customer roles.
Blend of startup & enterprise experience is a plus
Experience in growth, operations, or strategy roles is highly preferred.
Working closely with or embedded in product teams is a plus.
Strong analytical and strategic thinking - ability to turn data into insights and actions
Proven ability to drive initiatives cross-functionally without direct authority
Strong communication skills with the ability to influence stakeholders at multiple levels
A dynamic, proactive approach, an ability to create clarity out of ambiguity (while also being comfortable with ambiguity), and the desire to work in a very fast-paced, evolving environment
Interest in live commerce, creator ecosystems, or video-driven marketplaces
AI Native thinking and skills (vibe coding, agent building)
What Success Looks Like
Potential customers become viewers, and viewers become buyers, quickly
Increase in buyer productivity (e.g. GMV per buyer, watch time)
Higher buyer retention and repeat engagement
Clear, data-driven buyer strategy guiding product and business decisions
Strong alignment across teams on how to grow and scale buyer demand
Additional Details
The base pay range for this position is expected in the range below:
$154,800 - $206,700
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guideline.
At eBay, were more than a global ecommerce leader - were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. Were in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
About eBay
At eBay, were more than a global ecommerce leader - were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. Were in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.
About The Team & Role
eBay Live is reinventing how people shop - merging live entertainment, community, and commerce into one experience. Sellers host interactive live-streams where buyers watch, chat, and purchase instantly across a wide range of categories.
We are looking for a
Senior Manager, Buyer Strategy
to shape how customers become aware of, engage with, and keep coming back to eBay Live. This role will focus on defining overall viewer & buyer strategy, driving demand quality & productivity, and partnering cross-functionally to unlock growth across categories & geographies
This is a high-impact individual contributor role to start with strong cross-functional influence across product, marketing, and operations.
Opportunity to shape a supporting team once on board.
What You Will Accomplish
Define Demand Strategy & Growth Levers
Develop and evolve overall viewer & buyer strategy end to end
Identify key customer segments, behaviors, and growth opportunities using data and market insights
Define what success looks like for viewers & buyers on eBay Live (e.g. productivity, retention, GMV contribution)
Translate insights into clear strategies and actionable initiatives
Drive Buyer Activation & Success
Partner with marketing & product to improve awareness, consideration, engagement, conversion & retention of customers
Partner with teams that design playbooks to help buyers & potential buyers better understand & engage with live formats
Identify friction points in the buyer journey and work with product to simplify and improve the experience
Support development of incentives, programs, and tools that drive buyer growth
Own Buyer Insights & Performance Tracking
Establish and track key buyer metrics
Analyze buyer performance to identify patterns, gaps, and opportunities
Provide regular insights and recommendations to leadership and cross-functional teams
Help shape weekly business reviews and operating cadences with a strong buyer lens
Partner Cross-Functionally to Improve the Platform
Work closely with product to inform roadmap priorities based on buyer needs
Partner with category & programming teams to align demand with supply & content strategies
Collaborate with trust and policy teams to ensure safe, high-quality buyer experiences
Act as the voice of the buyer across the organization
Support Category & Market Expansion
Contribute to category-specific buyer strategies based on market dynamics
Help identify which buyers to prioritize, when, and why
Support expansion into new categories by defining buyer profiles, overall demand needs, and activation approaches
What Youll Bring
8+ years of experience in ecommerce, marketplaces, or customer roles.
Blend of startup & enterprise experience is a plus
Experience in growth, operations, or strategy roles is highly preferred.
Working closely with or embedded in product teams is a plus.
Strong analytical and strategic thinking - ability to turn data into insights and actions
Proven ability to drive initiatives cross-functionally without direct authority
Strong communication skills with the ability to influence stakeholders at multiple levels
A dynamic, proactive approach, an ability to create clarity out of ambiguity (while also being comfortable with ambiguity), and the desire to work in a very fast-paced, evolving environment
Interest in live commerce, creator ecosystems, or video-driven marketplaces
AI Native thinking and skills (vibe coding, agent building)
What Success Looks Like
Potential customers become viewers, and viewers become buyers, quickly
Increase in buyer productivity (e.g. GMV per buyer, watch time)
Higher buyer retention and repeat engagement
Clear, data-driven buyer strategy guiding product and business decisions
Strong alignment across teams on how to grow and scale buyer demand
Additional Details
The base pay range for this position is expected in the range below:
$154,800 - $206,700
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guideline.