Director, Marketing Automation

Director Of Marketing Automation Position at Fingerpaint Marketing Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry's most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.
As the director of marketing automation, you will lead the development, management, and optimization of robust data-driven marketing programs.
Duties and Responsibilities:
Own the marketing automation process and ensure standards are being followed across brands
Provide planning and direction for complex projects as needed
Is a point of approval and review to ensure standards are being followed and steps are not being missed
Estimate level of effort for marketing automation efforts
Monitor and enact changes to preserve the financial health of omnichannel campaigns
Assign marketing automation resources to projects and ensure high billability among the team
Own communication streams with internal project teams and client IT departments as needed
Have an active role in project meetings, providing insight and answers while being able to call out when there may be issues or questions
Be an active participant in client calls as needed, providing insight, identifying potential issues, and answering questions on behalf of the marketing automation team
Act as a point of escalation and support for other team members
Mentor direct and indirect reports, providing guidance on technical career progression, providing feedback on quality of work, sustaining team morale
Create and present annual performance reviews for direct reports
Review and approve time sheets for direct reports
Job Requirements:
8 to 10+ years of professional marketing automation experience (SFMC, Marketo, or Eloqua)
Salesforce Marketing Cloud certification required
Marketing and advertising agency experience
Experience managing and growing successful teams
Strong understanding of email marketing best practices
Solid technical skills and expertise with HTML and CSS optimized for email deployment
General understanding of the digital marketing landscape
Exceptional analytical and critical thinking skills
High proficiency in MS Excel
A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
Strong organizational and written/oral communication skills
Ability to thrive in a fast-paced, rapidly changing environment
Experience with SMS programs a plus
SQL experience ideal
Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.