Media Planner
Koch Business Solutions, LP, Arlington, VA, United States
Your Job
i360 is seeking a detail‑oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In this role, you’ll manage full‑funnel campaigns across programmatic, video, and social platforms. You’ll analyze performance using platform data, internal insights, and reporting and measurement tools to deliver clear and actionable recommendations. The ideal candidate brings strong communication skills, a sharp analytical mindset, and a passion for staying on top of the latest digital media trends and tech stacks. We offer a competitive salary and benefits package based on qualifications.
Our Team
The Media team at i360 delivers and supports data‑driven digital advertising campaigns that maximize client success by leveraging advanced targeting, analytics, and measurement. Our campaigns activate i360’s proprietary database of 270M+ voters and consumers across programmatic display and video, CTV/OTT, paid social, and digital audio. We work directly with major ad tech partners and premium publishers to deliver precision targeting and real‑time optimization at scale.
What You Will Do
Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
Manage and optimize large‑scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
Oversee full‑funnel campaign tracking and conduct A/B testing to optimize performance
Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
Communicate clearly and effectively through well‑crafted writing, presentations, and attention to detail
Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions
Who You Are (Basic Qualifications)
Hands‑on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc.
Third‑party reporting and measurement tools experience
Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms
Experience managing client accounts and relationships
Strong ability to assess, prioritize, and manage workload efficiently
Adaptable and comfortable handling evolving responsibilities and last‑minute changes
Communicate clearly and effectively through well‑crafted writing, presentations, and exceptional attention to detail
What Will Put You Ahead
Background in developing digital media strategies for political, advocacy, or issue‑based campaigns
Experience building cross‑platform dashboards that incorporate data from various ad tech platforms
Ability to translate measurement findings into clear, strategic media optimizations
Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)
Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength – focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. Please click here for additional information. (For Illinois E‑Verify information click here, aqui, or tu).
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i360 is seeking a detail‑oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In this role, you’ll manage full‑funnel campaigns across programmatic, video, and social platforms. You’ll analyze performance using platform data, internal insights, and reporting and measurement tools to deliver clear and actionable recommendations. The ideal candidate brings strong communication skills, a sharp analytical mindset, and a passion for staying on top of the latest digital media trends and tech stacks. We offer a competitive salary and benefits package based on qualifications.
Our Team
The Media team at i360 delivers and supports data‑driven digital advertising campaigns that maximize client success by leveraging advanced targeting, analytics, and measurement. Our campaigns activate i360’s proprietary database of 270M+ voters and consumers across programmatic display and video, CTV/OTT, paid social, and digital audio. We work directly with major ad tech partners and premium publishers to deliver precision targeting and real‑time optimization at scale.
What You Will Do
Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
Manage and optimize large‑scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
Oversee full‑funnel campaign tracking and conduct A/B testing to optimize performance
Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
Communicate clearly and effectively through well‑crafted writing, presentations, and attention to detail
Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions
Who You Are (Basic Qualifications)
Hands‑on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc.
Third‑party reporting and measurement tools experience
Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms
Experience managing client accounts and relationships
Strong ability to assess, prioritize, and manage workload efficiently
Adaptable and comfortable handling evolving responsibilities and last‑minute changes
Communicate clearly and effectively through well‑crafted writing, presentations, and exceptional attention to detail
What Will Put You Ahead
Background in developing digital media strategies for political, advocacy, or issue‑based campaigns
Experience building cross‑platform dashboards that incorporate data from various ad tech platforms
Ability to translate measurement findings into clear, strategic media optimizations
Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)
Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength – focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. Please click here for additional information. (For Illinois E‑Verify information click here, aqui, or tu).
#J-18808-Ljbffr