Senior Demand Generation Marketer
Abridge, New York, NY, United States
The Role
We’re looking for a Demand Generation Manager who will own the execution of multi‑channel campaigns that drive awareness, pipeline, and revenue. You’ll design and launch integrated programs across webinars, email, paid channels, content syndication, and more. All focused on reaching enterprise buyers and supporting sales with high‑quality opportunities.
You’ll be equally comfortable in strategy and execution, able to take campaigns from initial concept through launch, measurement, and optimization. You’ll also play a key role in developing and refining account‑based marketing (ABM) programs that engage priority accounts across key segments and influence buying committees across the enterprise healthcare landscape.
This is a highly cross‑functional role collaborating closely with sales, growth, and product marketing to create campaigns that resonate with complex buying committees, addressing their key pain points and priorities throughout the enterprise and strategic sales cycle.
What You’ll Do
Build and execute full‑funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
Develop campaign briefs, timelines, and project plans, ensuring smooth, on‑time delivery with clear ownership and accountability.
Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow‑up programs, utilizing AI‑driven tools for sales enablement content.
Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees.
Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real‑world data to inform strategy and drive continuous improvement.
Own marketing‑to‑sales handoff processes and ensure campaign outputs are actionable and measurable, implementing automation for lead routing and progression tracking.
What You’ll Bring
6‑8 years of experience in demand generation, campaign marketing, or growth marketing, ideally within B2B SaaS or enterprise technology.
Proven ability to plan, execute, and measure multi‑channel campaigns that drive pipeline and revenue impact.
Strong project management and ownership skills — you can manage complex, multi‑channel programs from kickoff to results, ensuring alignment, accountability, and flawless execution.
Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.
Experience partnering with sales and marketing operations to align campaign strategies with business goals.
Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign success.
Experience using AI as a force‑multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy.
Excellent written and verbal communication skills — you can craft compelling messaging and articulate strategy clearly across teams.
Hybrid Work
Hybrid role. Candidates must be within commutable distance of our New York City, San Francisco, or Chicago locations and must be willing to be in the office Tuesday - Wednesday - Thursday.
How we take care of Abridgers
Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full‑time employees and their families.
Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
Paid Parental Leave: Generous paid parental leave for all full‑time employees.
Family Forming Benefits: Resources and financial support to help you build your family.
401(k) Matching: Contribution matching to help invest in your future.
Personal Device Allowance: Tax free funds for personal device usage.
Pre‑tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.
Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.
Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment.
Compensation and Equity: Competitive compensation and equity grants for full time employees.
Equal Opportunity Employer
Abridge is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.
Staying safe - Protect yourself from recruitment fraud
We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
Compensation Range: $140K - $180K
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We’re looking for a Demand Generation Manager who will own the execution of multi‑channel campaigns that drive awareness, pipeline, and revenue. You’ll design and launch integrated programs across webinars, email, paid channels, content syndication, and more. All focused on reaching enterprise buyers and supporting sales with high‑quality opportunities.
You’ll be equally comfortable in strategy and execution, able to take campaigns from initial concept through launch, measurement, and optimization. You’ll also play a key role in developing and refining account‑based marketing (ABM) programs that engage priority accounts across key segments and influence buying committees across the enterprise healthcare landscape.
This is a highly cross‑functional role collaborating closely with sales, growth, and product marketing to create campaigns that resonate with complex buying committees, addressing their key pain points and priorities throughout the enterprise and strategic sales cycle.
What You’ll Do
Build and execute full‑funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
Develop campaign briefs, timelines, and project plans, ensuring smooth, on‑time delivery with clear ownership and accountability.
Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow‑up programs, utilizing AI‑driven tools for sales enablement content.
Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees.
Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real‑world data to inform strategy and drive continuous improvement.
Own marketing‑to‑sales handoff processes and ensure campaign outputs are actionable and measurable, implementing automation for lead routing and progression tracking.
What You’ll Bring
6‑8 years of experience in demand generation, campaign marketing, or growth marketing, ideally within B2B SaaS or enterprise technology.
Proven ability to plan, execute, and measure multi‑channel campaigns that drive pipeline and revenue impact.
Strong project management and ownership skills — you can manage complex, multi‑channel programs from kickoff to results, ensuring alignment, accountability, and flawless execution.
Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.
Experience partnering with sales and marketing operations to align campaign strategies with business goals.
Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign success.
Experience using AI as a force‑multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy.
Excellent written and verbal communication skills — you can craft compelling messaging and articulate strategy clearly across teams.
Hybrid Work
Hybrid role. Candidates must be within commutable distance of our New York City, San Francisco, or Chicago locations and must be willing to be in the office Tuesday - Wednesday - Thursday.
How we take care of Abridgers
Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full‑time employees and their families.
Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
Paid Parental Leave: Generous paid parental leave for all full‑time employees.
Family Forming Benefits: Resources and financial support to help you build your family.
401(k) Matching: Contribution matching to help invest in your future.
Personal Device Allowance: Tax free funds for personal device usage.
Pre‑tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.
Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.
Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment.
Compensation and Equity: Competitive compensation and equity grants for full time employees.
Equal Opportunity Employer
Abridge is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.
Staying safe - Protect yourself from recruitment fraud
We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
Compensation Range: $140K - $180K
#J-18808-Ljbffr