Content & Audience Marketing Director Job at Informa in New York

Overview

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role can be based in our New York, NY, Boulder, CO, or Santa Monica, CA office.

The Director of Content & Audience Marketing is a strategic leadership role focused on driving audience growth across the portfolio to support both commercial and attendee marketing journeys. In this position you will be responsible for overseeing the development of strategic personas, understanding audience needs, and ensuring the brand identity and audience value proposition are consistently represented across all channels for events & media platforms within the portfolio. By leading always-on campaigns and content marketing initiatives at the top of the funnel across the portfolio, you will ensure the portfolio delivers meaningful audience growth, engagement, builds brand loyalty, and drives measurable business outcomes. You will report into the VP of Marketing of the Portfolio.