Associate, Paid Search (Kia)
Canvas Worldwide, El Segundo, CA, United States
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald's (to name a few...).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable... then keep reading.
Overview
As a Search Analyst you will work with the team to understand consumer search intent and identify the best approach to capture it for our clients. In addition to learning media concepts and best practices for paid search campaign management, you will also have opportunity to apply your interest in analyzing data sets and/or developing media workflow automations to help our clients more effectively solve their marketing and business challenges.
The ability to work as part of a team, innate curiosity, attention to detail and a self-motivated work ethic are key skills for the role.
Data Analysis
Conduct keyword research to identify growth opportunities for new and existing campaigns
Identify top-performing ad copy to inform new creative
Review search trends and craft insights for clients
Ensure reporting is pulled accurately
Monitor campaign pacing towards goals
Campaign Management & Automation
Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools
Review product briefs and website copy decks to develop new copy
Provide support in campaign budget management and optimizations
Provide updates for deliverables & re-prioritize tasks as needed
QA implementation for new campaigns as well as ad copy rotations
Qualifications
Strong analytical and organizational skills
Basic knowledge of Excel formulas and functions
Bachelor's Degree preferred (i.e. Data Analytics, Statistics, Marketing, Computer Science)
Optional:
Programming languages: Python or SQL
Certifications: Google Ads or Search Ads 360
Yearly Compensation: $50,000 salary
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald's (to name a few...).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable... then keep reading.
Overview
As a Search Analyst you will work with the team to understand consumer search intent and identify the best approach to capture it for our clients. In addition to learning media concepts and best practices for paid search campaign management, you will also have opportunity to apply your interest in analyzing data sets and/or developing media workflow automations to help our clients more effectively solve their marketing and business challenges.
The ability to work as part of a team, innate curiosity, attention to detail and a self-motivated work ethic are key skills for the role.
Data Analysis
Conduct keyword research to identify growth opportunities for new and existing campaigns
Identify top-performing ad copy to inform new creative
Review search trends and craft insights for clients
Ensure reporting is pulled accurately
Monitor campaign pacing towards goals
Campaign Management & Automation
Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools
Review product briefs and website copy decks to develop new copy
Provide support in campaign budget management and optimizations
Provide updates for deliverables & re-prioritize tasks as needed
QA implementation for new campaigns as well as ad copy rotations
Qualifications
Strong analytical and organizational skills
Basic knowledge of Excel formulas and functions
Bachelor's Degree preferred (i.e. Data Analytics, Statistics, Marketing, Computer Science)
Optional:
Programming languages: Python or SQL
Certifications: Google Ads or Search Ads 360
Yearly Compensation: $50,000 salary
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.