VP, OnePay Partner & Product Marketing
Synchrony, Stamford, CT, United States
Role Summary/Purpose
Reporting to the Commercialization Leader, OnePay, VP Marketing (L14), the Partner & Product Marketing leader will drive product marketing strategy, value proposition development, and partner marketing initiatives to accelerate adoption and program growth for the OnePay and Walmart credit program. This role will translate marketing and roadmap priorities into clear positioning, compelling messaging, and actionable go-to-market plans, ensuring campaign readiness across channels and touchpoints. The successful candidate will consistently demonstrate strong project management skills, organization, financial planning, and influence in bringing key initiatives to market.
This leader will partner closely across Synchrony and OnePay functions—including product, sales, analytics, finance, and tech teams—to ensure deliverables are aligned to portfolio outcomes in a fast‑paced, highly matrixed environment.
Essential Responsibilities
Manage strategic planning processes to support critical prioritization and execution of marketing initiatives.
Drive key strategies across the finish line, partnering with client and cross‑functional teams.
Develop strong business cases that influence key stakeholders and drive portfolio financial performance.
Leverage Mastercard relationship, capabilities, and data to identify and execute on network opportunities.
Lead development and evolution of the program value proposition, including customer benefit strategy and feature‑level proof points.
Partner across marketing and product to bring new benefits/features/offers to market with clear positioning and financial understanding to drive growth.
Support joint marketing initiatives with Walmart and OnePay, ensuring alignment to partner goals, standards, and timing.
Represent OnePay’s priorities within SYF to effectively manage resources.
Drive go‑to‑market readiness for launches by building cross‑functional plans, milestones, and approval pathways (including legal/compliance).
Coordinate launch execution with internal stakeholders to ensure on‑time, accurate, and compliant deployment.
Partner with analytics/insights teams to bring customer insights and performance learnings into positioning, messaging, and launch plans.
Maintain awareness of competitive landscape and category trends to strengthen differentiation and improve customer relevance.
Support measurement plans and post‑launch readouts to capture learnings and recommend optimizations.
Contribute to internal and partner operating rhythms (weekly meetings, MBR inputs, planning cycles) with marketing updates and decision support.
Support annual/quarterly marketing planning by consolidating launch roadmaps, messaging priorities, and maintaining marketing fund projections.
Help build repeatable playbooks and processes to improve speed, clarity, and cross‑functional execution.
Perform other duties and/or special projects as assigned.
Qualifications / Requirements
Bachelor’s Degree or, in lieu of a degree, a high school equivalent and 8+ years of digital marketing within the credit card industry.
5+ years of experience in product marketing, partner marketing, or commercialization (financial services, fintech, or retail preferred).
Demonstrated experience developing value propositions, messaging, and go‑to‑market plans for digital and/or financial products.
Strong cross‑functional execution capability, including experience partnering with product, digital, analytics, creative, and risk/legal/compliance teams.
Ability and flexibility to travel for business as required.
Desired Characteristics
Strong strategic thinking with ability to translate product capabilities into clear customer benefits.
Excellent written and verbal communication skills; comfortable creating executive‑ready materials.
Highly organized with strong project management and stakeholder management skills.
Analytical, insights‑driven approach; comfortable with test‑and‑learn and performance readouts.
Comfortable operating in ambiguity; bias for action in fast‑moving environments.
Collaborative, partner‑first mindset.
Compensation
The salary range for this position is
110,000.00 - 185,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1‑866‑301‑5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
Job Family Group
Marketing
#J-18808-Ljbffr
Reporting to the Commercialization Leader, OnePay, VP Marketing (L14), the Partner & Product Marketing leader will drive product marketing strategy, value proposition development, and partner marketing initiatives to accelerate adoption and program growth for the OnePay and Walmart credit program. This role will translate marketing and roadmap priorities into clear positioning, compelling messaging, and actionable go-to-market plans, ensuring campaign readiness across channels and touchpoints. The successful candidate will consistently demonstrate strong project management skills, organization, financial planning, and influence in bringing key initiatives to market.
This leader will partner closely across Synchrony and OnePay functions—including product, sales, analytics, finance, and tech teams—to ensure deliverables are aligned to portfolio outcomes in a fast‑paced, highly matrixed environment.
Essential Responsibilities
Manage strategic planning processes to support critical prioritization and execution of marketing initiatives.
Drive key strategies across the finish line, partnering with client and cross‑functional teams.
Develop strong business cases that influence key stakeholders and drive portfolio financial performance.
Leverage Mastercard relationship, capabilities, and data to identify and execute on network opportunities.
Lead development and evolution of the program value proposition, including customer benefit strategy and feature‑level proof points.
Partner across marketing and product to bring new benefits/features/offers to market with clear positioning and financial understanding to drive growth.
Support joint marketing initiatives with Walmart and OnePay, ensuring alignment to partner goals, standards, and timing.
Represent OnePay’s priorities within SYF to effectively manage resources.
Drive go‑to‑market readiness for launches by building cross‑functional plans, milestones, and approval pathways (including legal/compliance).
Coordinate launch execution with internal stakeholders to ensure on‑time, accurate, and compliant deployment.
Partner with analytics/insights teams to bring customer insights and performance learnings into positioning, messaging, and launch plans.
Maintain awareness of competitive landscape and category trends to strengthen differentiation and improve customer relevance.
Support measurement plans and post‑launch readouts to capture learnings and recommend optimizations.
Contribute to internal and partner operating rhythms (weekly meetings, MBR inputs, planning cycles) with marketing updates and decision support.
Support annual/quarterly marketing planning by consolidating launch roadmaps, messaging priorities, and maintaining marketing fund projections.
Help build repeatable playbooks and processes to improve speed, clarity, and cross‑functional execution.
Perform other duties and/or special projects as assigned.
Qualifications / Requirements
Bachelor’s Degree or, in lieu of a degree, a high school equivalent and 8+ years of digital marketing within the credit card industry.
5+ years of experience in product marketing, partner marketing, or commercialization (financial services, fintech, or retail preferred).
Demonstrated experience developing value propositions, messaging, and go‑to‑market plans for digital and/or financial products.
Strong cross‑functional execution capability, including experience partnering with product, digital, analytics, creative, and risk/legal/compliance teams.
Ability and flexibility to travel for business as required.
Desired Characteristics
Strong strategic thinking with ability to translate product capabilities into clear customer benefits.
Excellent written and verbal communication skills; comfortable creating executive‑ready materials.
Highly organized with strong project management and stakeholder management skills.
Analytical, insights‑driven approach; comfortable with test‑and‑learn and performance readouts.
Comfortable operating in ambiguity; bias for action in fast‑moving environments.
Collaborative, partner‑first mindset.
Compensation
The salary range for this position is
110,000.00 - 185,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1‑866‑301‑5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
Job Family Group
Marketing
#J-18808-Ljbffr