Director, US Patient Marketing, Nephrology
Biogen, Cambridge, MA, United States
This job is with Biogen, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
About This Role:
As the Director, US Patient Marketing, Nephrology, you will play a pivotal role within the U.S. Nephrology Marketing team. This role requires you to own the development and execution of comprehensive brand strategies and plans, for a highly visible launch within the organization. You will be responsible for defining and delivering the U.S. Nephrology patient engagement strategy, focusing on patient activation and support. Your role is integral to empowering patients, accelerating diagnosis and treatment initiation, adherence and enhancing long-term brand affinity. Collaborating closely with cross-functional teams, youll drive initiatives that engage diverse patient communities, build trust, and reduce barriers to care, ultimately supporting confident health decision-making.
What Youll Do:
Develop and own a comprehensive patient activation and marketing strategy aligned with brand goals
Lead insight generation across patient and caregiver segments to inform engagement and messaging
Create a multi-year launch roadmap to advance awareness and increase patient empowerment in their patient journey
Build and execute omnichannel activation programs for disease education, awareness, and community engagement
Oversee patient experience design to improve understanding and promote treatment adherence
Lead grassroots community engagement initiatives to expand trust and position Biogen as a key partner for patient organizations in the field of nephrology
Partner with various teams to identify and reduce structural barriers to care
Serve as the internal expert on patient and consumer marketing for transplant and general nephrology
Collaborate with Market Access and Patient Support teams for coordinated programs
Engage with Global partners to share U.S. learnings and influence global strategy
Lead, mentor, and develop a high-performing team responsible for patient activation
Manage agencies and strategic partners for excellence in execution
Establish KPIs and dashboards to measure campaign impact and optimize performance
Who You Are:
You are a strategic thinker with a deep understanding of patient-centric marketing. Your passion for patient advocacy and ability to build trust with diverse communities sets you apart. You thrive in collaborative environments, working seamlessly with cross-functional teams to achieve shared goals. Your innovative mindset drives you to explore new opportunities for patient engagement and health equity. With a strong executive presence, you communicate effectively, represent the patient perspective and inspire those around you.
Required Skills:
Bachelors degree required
10+ years of US commercial experience, with 5+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experience
Experience in complex/under-developed therapeutic areas or rare diseases
Proven track record in integrated consumer marketing and patient activation strategies
Expertise in digital and omnichannel marketing, segmentation, and behavioral analytics
Demonstrated ability to influence and lead across a matrixed environment
Experience managing agencies and large-scale budgets
Preferred Skills:
MBA preferred
Transplant, Nephrology or Immunology experience highly preferred
Experience with Connected TV and playing in a very competitive market
#LI-Hybrid
Job Level: Management
Additional Information
The base compensation range for this role is: $199,000.00-$274,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees and their families
physical, financial, emotional,
and
social well-being ; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
About This Role:
As the Director, US Patient Marketing, Nephrology, you will play a pivotal role within the U.S. Nephrology Marketing team. This role requires you to own the development and execution of comprehensive brand strategies and plans, for a highly visible launch within the organization. You will be responsible for defining and delivering the U.S. Nephrology patient engagement strategy, focusing on patient activation and support. Your role is integral to empowering patients, accelerating diagnosis and treatment initiation, adherence and enhancing long-term brand affinity. Collaborating closely with cross-functional teams, youll drive initiatives that engage diverse patient communities, build trust, and reduce barriers to care, ultimately supporting confident health decision-making.
What Youll Do:
Develop and own a comprehensive patient activation and marketing strategy aligned with brand goals
Lead insight generation across patient and caregiver segments to inform engagement and messaging
Create a multi-year launch roadmap to advance awareness and increase patient empowerment in their patient journey
Build and execute omnichannel activation programs for disease education, awareness, and community engagement
Oversee patient experience design to improve understanding and promote treatment adherence
Lead grassroots community engagement initiatives to expand trust and position Biogen as a key partner for patient organizations in the field of nephrology
Partner with various teams to identify and reduce structural barriers to care
Serve as the internal expert on patient and consumer marketing for transplant and general nephrology
Collaborate with Market Access and Patient Support teams for coordinated programs
Engage with Global partners to share U.S. learnings and influence global strategy
Lead, mentor, and develop a high-performing team responsible for patient activation
Manage agencies and strategic partners for excellence in execution
Establish KPIs and dashboards to measure campaign impact and optimize performance
Who You Are:
You are a strategic thinker with a deep understanding of patient-centric marketing. Your passion for patient advocacy and ability to build trust with diverse communities sets you apart. You thrive in collaborative environments, working seamlessly with cross-functional teams to achieve shared goals. Your innovative mindset drives you to explore new opportunities for patient engagement and health equity. With a strong executive presence, you communicate effectively, represent the patient perspective and inspire those around you.
Required Skills:
Bachelors degree required
10+ years of US commercial experience, with 5+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experience
Experience in complex/under-developed therapeutic areas or rare diseases
Proven track record in integrated consumer marketing and patient activation strategies
Expertise in digital and omnichannel marketing, segmentation, and behavioral analytics
Demonstrated ability to influence and lead across a matrixed environment
Experience managing agencies and large-scale budgets
Preferred Skills:
MBA preferred
Transplant, Nephrology or Immunology experience highly preferred
Experience with Connected TV and playing in a very competitive market
#LI-Hybrid
Job Level: Management
Additional Information
The base compensation range for this role is: $199,000.00-$274,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees and their families
physical, financial, emotional,
and
social well-being ; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.