Associate Director, Affiliate Marketing
Tombras, Knoxville, TN, United States
Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Affiliate Marketing.
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
The Associate Director, Affiliate Marketing will play a key leadership role in shaping affiliate strategy and driving execution across a portfolio of national clients. This person will be responsible for delivering measurable business growth through smart partnership development, strong channel expertise, and data-driven optimization.
Reporting to the Director of Affiliate Marketing, this role will work closely with internal channel leads, analytics, legal, and client teams to scale affiliate programs, unlock new partnership opportunities, and ensure best-in-class execution. The ideal candidate is equal parts strategist, operator, and relationship builder, with a strong command of affiliate platforms, publisher development, and performance marketing.
Where you'll be working:
Knoxville or Atlanta. Relocation assistance may be provided.
What you'll be doing:
Lead affiliate strategy and day-to-day execution across a portfolio of client accounts, with a focus on driving revenue, efficiency, and long-term program growth
Build and grow strategic relationships with affiliate networks, publishers, creators, technology partners, and key vendors
Identify, recruit, and activate new affiliate partners across content, editorial, loyalty, influencer, coupon, sub-affiliate, and brand-to-brand channels
Develop account growth plans, testing roadmaps, and partnership strategies designed to improve performance and unlock new scale
Manage and mentor affiliate team members, helping elevate the quality of work, strategic thinking, and account leadership across the team
Monitor campaign performance and analyze data to identify trends, optimization opportunities, and risks across KPIs such as revenue, ROAS, CPA, AOV, and new customer growth
Lead ongoing budget allocation, commission strategy, promotional planning, and partner investment decisions based on performance and incrementality
Confidently present affiliate strategies, performance updates, test results, and growth opportunities to clients and senior internal stakeholders
Partner cross-functionally with paid media, analytics, creative, legal, and account teams to ensure affiliate programs are integrated into broader marketing strategies
Oversee campaign launches and program maintenance, including tracking setup, pixel implementation, partner onboarding, creative updates, suppression lists, and technical troubleshooting
Manage day-to-day communication with affiliate partners and clients, resolving issues quickly and ensuring seamless execution
Stay current on affiliate, creator, and commerce trends to proactively bring new ideas, partnership models, and channel innovation to clients
What you bring:
4+ years of affiliate marketing experience, ideally within an agency, publisher, network, or performance-driven marketing environment
Proven experience developing and scaling affiliate strategies that drive measurable business results
Hands-on experience with affiliate platforms such as Impact, CJ, Rakuten, Awin, Partnerize, or similar
Strong understanding of publisher models, affiliate economics, attribution, incrementality, and commission strategy
Strong analytical skills with the ability to interpret performance data, identify insights, and translate them into actionable recommendations
Advanced proficiency in Excel and/or Google Sheets for reporting, forecasting, pacing, and performance analysis
Strong communication and presentation skills, with the ability to speak confidently to both clients and internal leadership
Proven ability to manage multiple priorities, balance strategic and tactical work, and thrive in a fast-paced environment
A proactive, solution-oriented mindset and a strong instinct for partnership development, negotiation, and growth opportunities
Strong attention to detail and operational discipline, especially across tracking, partner setup, and campaign execution
A collaborative leadership style, positive attitude, and genuine enthusiasm for building great work with a great team
Preferred Experience:
Experience managing creator, influencer, or content commerce partnerships through platforms such as LTK, Mavely, MagicLinks, or YouTube Shopping Affiliate
Familiarity with customer referral, ambassador, or advocate marketing programs
Experience building or scaling affiliate programs from the ground up
Working knowledge of paid media channels such as Google, Meta, TikTok, or programmatic, and how they intersect with affiliate strategy
Experience presenting to senior clients or executive stakeholders and simplifying complex performance data into clear business implications
Why you'll want to work at Tombras:
Family – It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Flexible PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
Remote employees must be based in the United States.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
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You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
The Associate Director, Affiliate Marketing will play a key leadership role in shaping affiliate strategy and driving execution across a portfolio of national clients. This person will be responsible for delivering measurable business growth through smart partnership development, strong channel expertise, and data-driven optimization.
Reporting to the Director of Affiliate Marketing, this role will work closely with internal channel leads, analytics, legal, and client teams to scale affiliate programs, unlock new partnership opportunities, and ensure best-in-class execution. The ideal candidate is equal parts strategist, operator, and relationship builder, with a strong command of affiliate platforms, publisher development, and performance marketing.
Where you'll be working:
Knoxville or Atlanta. Relocation assistance may be provided.
What you'll be doing:
Lead affiliate strategy and day-to-day execution across a portfolio of client accounts, with a focus on driving revenue, efficiency, and long-term program growth
Build and grow strategic relationships with affiliate networks, publishers, creators, technology partners, and key vendors
Identify, recruit, and activate new affiliate partners across content, editorial, loyalty, influencer, coupon, sub-affiliate, and brand-to-brand channels
Develop account growth plans, testing roadmaps, and partnership strategies designed to improve performance and unlock new scale
Manage and mentor affiliate team members, helping elevate the quality of work, strategic thinking, and account leadership across the team
Monitor campaign performance and analyze data to identify trends, optimization opportunities, and risks across KPIs such as revenue, ROAS, CPA, AOV, and new customer growth
Lead ongoing budget allocation, commission strategy, promotional planning, and partner investment decisions based on performance and incrementality
Confidently present affiliate strategies, performance updates, test results, and growth opportunities to clients and senior internal stakeholders
Partner cross-functionally with paid media, analytics, creative, legal, and account teams to ensure affiliate programs are integrated into broader marketing strategies
Oversee campaign launches and program maintenance, including tracking setup, pixel implementation, partner onboarding, creative updates, suppression lists, and technical troubleshooting
Manage day-to-day communication with affiliate partners and clients, resolving issues quickly and ensuring seamless execution
Stay current on affiliate, creator, and commerce trends to proactively bring new ideas, partnership models, and channel innovation to clients
What you bring:
4+ years of affiliate marketing experience, ideally within an agency, publisher, network, or performance-driven marketing environment
Proven experience developing and scaling affiliate strategies that drive measurable business results
Hands-on experience with affiliate platforms such as Impact, CJ, Rakuten, Awin, Partnerize, or similar
Strong understanding of publisher models, affiliate economics, attribution, incrementality, and commission strategy
Strong analytical skills with the ability to interpret performance data, identify insights, and translate them into actionable recommendations
Advanced proficiency in Excel and/or Google Sheets for reporting, forecasting, pacing, and performance analysis
Strong communication and presentation skills, with the ability to speak confidently to both clients and internal leadership
Proven ability to manage multiple priorities, balance strategic and tactical work, and thrive in a fast-paced environment
A proactive, solution-oriented mindset and a strong instinct for partnership development, negotiation, and growth opportunities
Strong attention to detail and operational discipline, especially across tracking, partner setup, and campaign execution
A collaborative leadership style, positive attitude, and genuine enthusiasm for building great work with a great team
Preferred Experience:
Experience managing creator, influencer, or content commerce partnerships through platforms such as LTK, Mavely, MagicLinks, or YouTube Shopping Affiliate
Familiarity with customer referral, ambassador, or advocate marketing programs
Experience building or scaling affiliate programs from the ground up
Working knowledge of paid media channels such as Google, Meta, TikTok, or programmatic, and how they intersect with affiliate strategy
Experience presenting to senior clients or executive stakeholders and simplifying complex performance data into clear business implications
Why you'll want to work at Tombras:
Family – It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Flexible PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
Remote employees must be based in the United States.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
#J-18808-Ljbffr